华润电力山东区域产业发展对策研究
发布时间：2019-03-01 08:50
【摘要】：电力行业是关系国计民生的重要行业,面临中国第十三个五年计划时期的全面到来,如何在产业政策和地区产业发展规划的指引下合理健康快速的发展是每一个电力行业从业人员应该思考的问题。山东省是我国重要的人口大省、经济大省和资源大省,尤其是近几年来,山东省GDP以较快速度增长,势头良好。自华润集团2008年与山东省签署战略合作协议后,集团所在各利润板块的投资正在积极稳步推进。其中,电力板块作为产业发展的重点,地位举足轻重。本文通过华润电力在山东发展的脉络梳理,回顾山东省“十三五”国民经济社会发展纲要中对能源行业的主要要求及发展情况,深入分析了华润电力在山东业务区域内的发展现状及管理模式,通过分析产业发展的环境条件,剖析重点项目的内外部环境,提出华润电力在山东产业发展未来的发展规划。在研究上,运用美国哈佛大学的企业竞争战略理论专家、著名战略学家迈克尔·波特教授的“波特五力”概念,对华润电力山东区域进行了SWOT分析,得出如下结论:在山东电力市场国家能源政策的转变、经济形势的研究、近来电力市场的发展状况等,判定较之前几年,将来的市场机会并不多。但是因为华润电力在山东发展几年来,积累了诸如机组和设备新、储备项目点多、资本运作能力强大、同行业中具有先进的技术水平等优势,所以分析得出,未来一段时间内,当市场机会不多,企业具有较大优势时,要采取多样化战略。由此得出华润电力“十三五”期间在山东发展对策及建议,以达到基业长青的目的:创新商业模式;全力贯彻落实大区管控模式;成立区域售电公司;组织能力建设;承担企业落实责任。
[Abstract]:The electric power industry is an important industry that has a bearing on the national economy and people's livelihood, facing the comprehensive arrival of the 13th five-year Plan period in China. How to develop reasonably, healthily and rapidly under the guidance of industrial policy and regional industrial development plan is the question that every power industry practitioner should think about. Shandong Province is an important province of population, economy and resources in our country. Especially in recent years, the GDP of Shandong Province has increased rapidly and has a good momentum. Since 2008, China Resources Group signed a strategic cooperation agreement with Shandong Province, the Group's profit sector investment is actively and steadily advancing. Among them, the electric power plate as the industry development focal point, the position is decisive. This paper reviews the main requirements and development of energy industry in the outline of national economic and social development in Shandong Province during the 13th five-year Plan by combing the development of China Resources Electric Power in Shandong Province. The present situation and management mode of China Resources Electric Power in Shandong business area are analyzed deeply. By analyzing the environmental conditions of industrial development and the internal and external environment of key projects, the future development plan of China Resources Electric Power in Shandong Province is put forward. In the research, using the concept of "five powers" by Professor Michael Porter, a famous strategist and an expert in the theory of enterprise competitive strategy at Harvard University in the United States, this paper makes a SWOT analysis of the Shandong region of China Resources Electric Power. The conclusions are as follows: in Shandong power market, the transformation of national energy policy, the study of economic situation, the recent development of electricity market, and so on, the market opportunities in the future are not many compared with those in the previous few years. However, since the development of China Resources Power in Shandong over the past few years has accumulated advantages such as new units and equipment, a large number of reserve projects, a strong capital operation capacity, and an advanced level of technology in the same industry, the analysis shows that in the future, in a period of time, When the market opportunity is not many, the enterprise has the bigger advantage, should adopt the diversification strategy. Therefore, the countermeasures and suggestions for the development of China Resources Electric Power in Shandong Province during the 13th five-year Plan period are drawn in order to achieve the purpose of sustainable development of the base industry: innovation of business model; full implementation of regional control and control mode; establishment of regional power sales companies; organizational capacity-building; Take responsibility for the implementation of the enterprise.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61
本文编号：2432271
[Abstract]:The electric power industry is an important industry that has a bearing on the national economy and people's livelihood, facing the comprehensive arrival of the 13th five-year Plan period in China. How to develop reasonably, healthily and rapidly under the guidance of industrial policy and regional industrial development plan is the question that every power industry practitioner should think about. Shandong Province is an important province of population, economy and resources in our country. Especially in recent years, the GDP of Shandong Province has increased rapidly and has a good momentum. Since 2008, China Resources Group signed a strategic cooperation agreement with Shandong Province, the Group's profit sector investment is actively and steadily advancing. Among them, the electric power plate as the industry development focal point, the position is decisive. This paper reviews the main requirements and development of energy industry in the outline of national economic and social development in Shandong Province during the 13th five-year Plan by combing the development of China Resources Electric Power in Shandong Province. The present situation and management mode of China Resources Electric Power in Shandong business area are analyzed deeply. By analyzing the environmental conditions of industrial development and the internal and external environment of key projects, the future development plan of China Resources Electric Power in Shandong Province is put forward. In the research, using the concept of "five powers" by Professor Michael Porter, a famous strategist and an expert in the theory of enterprise competitive strategy at Harvard University in the United States, this paper makes a SWOT analysis of the Shandong region of China Resources Electric Power. The conclusions are as follows: in Shandong power market, the transformation of national energy policy, the study of economic situation, the recent development of electricity market, and so on, the market opportunities in the future are not many compared with those in the previous few years. However, since the development of China Resources Power in Shandong over the past few years has accumulated advantages such as new units and equipment, a large number of reserve projects, a strong capital operation capacity, and an advanced level of technology in the same industry, the analysis shows that in the future, in a period of time, When the market opportunity is not many, the enterprise has the bigger advantage, should adopt the diversification strategy. Therefore, the countermeasures and suggestions for the development of China Resources Electric Power in Shandong Province during the 13th five-year Plan period are drawn in order to achieve the purpose of sustainable development of the base industry: innovation of business model; full implementation of regional control and control mode; establishment of regional power sales companies; organizational capacity-building; Take responsibility for the implementation of the enterprise.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61
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