新疆经济报系产业价值链构建研究

发布时间：2019-03-15 06:43

【摘要】：从1996年中央批准成立广州日报报业集团起,我国报业正式进入组建报业集团阶段。随后,我国报业领域的竞争愈加的激烈,逐渐的从价格、产品等方面转移到了报业集团产业价值链等方面。作为我国西北地区的战略屏障,新疆维吾尔自治区是我国非常重要的对外开放门户,是我国重要的战略资源基地,也是丝绸之路经济带上的主力军和排头兵。特别是党的十八大以来,党中央高度重视新疆发展稳定等各项工作并做出相应指示。《新疆经济报》作为新疆维吾尔自治区人民政府的机关报,创刊于1991年,经过25年的快速发展,《新疆经济报》已经从刚开始的一张报纸发展成现在的十一报、六刊、一网络的产业集合体。本论文根据大量的报业领域文章的查阅研究,对我国国内目前报业领域产业价值链进行现状进行分析,对目前我国报业领域的基本发展情况进行梳理。在这样的基础之上,利用案例研究法,以价值链为研究的基础,对新疆经济报系的外部和内部的价值活动进行具体的分析,勾画出新疆经济报系产业价值链的模式,总结出新疆经济报系现有产业价值链构建模式的优势和劣势,在充分发挥其优势的同时还要认识到自己的不足,从而提出优化产业价值链的策略、路径选择和一系列的保障措施。
[Abstract]:Since the establishment of Guangzhou Daily newspaper Group approved by the Central Committee in 1996, China's newspaper industry has formally entered the stage of establishing a newspaper group. After that, the competition in the field of newspaper industry in our country becomes more and more fierce, gradually transferred from the price, product and other aspects to the industry value chain of newspaper group and so on. As a strategic barrier of northwest China, Xinjiang Uygur Autonomous region is a very important opening door to the outside world, an important strategic resource base of our country, and a leading force and leader in the Silk Road economic belt. In particular, since the 18th CPC National Congress, the CPC Central Committee has attached great importance to the development and stability of Xinjiang and has issued corresponding instructions. The Xinjiang Economic Daily, as an organ newspaper of the people's Government of the Xinjiang Uygur Autonomous region, was founded in 1991. After 25 years of rapid development, Xinjiang Economic Daily has developed from one newspaper at the beginning to the current 11 newspapers, six periodicals, a network of industrial aggregation. Based on a large number of papers in the field of newspapers, this paper analyzes the current situation of China's domestic industry value chain in the field of newspaper industry, and sorts out the basic development of the field of newspaper industry in China at present. On this basis, using the case study method and taking the value chain as the research foundation, this paper makes a concrete analysis of the external and internal value activities of the Xinjiang economic newspaper system, and draws out the model of the Xinjiang economic newspaper industry value chain. This paper summarizes the advantages and disadvantages of the existing industrial value chain construction mode in Xinjiang Economic newspaper system, while giving full play to its advantages and recognizing its own shortcomings, so as to put forward the strategy of optimizing the industrial value chain. Path selection and a series of safeguards.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G219.27-F

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