A银行济南分行发展战略研究

发布时间：2018-02-12 19:41

本文关键词： A银行济南分行 SOWT分析发展战略　出处：《云南师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国改革开放、汇率改革、利率市场化改革和国企、央企改革深化,金融监管的日趋严格,同时随着外资银行的引进、信息技术发展导致的新型金融模式、金融脱媒产生等,这些各种因素给我国银行业带来了不同程度的影响。不论是外资银行进入带来的行业外部竞争压力,还是信息技术催生的新型金融模式、跨界结合金融组织带来的跨行业竞争压力、利率市场化压力带来的行业经营环境压力、监管趋严的压力,银行业应当不断总结过去经营中遇到的困境,并结合当前时事发展,及时制定并调整战略方向。在此情况下,研究银行的发展战略是一个事关银行生死存亡的重要问题。本文以A银行济南分行为研究对象,运用PEST分析法分析了A银行济南分行的宏观经济环境、行业竞争环境等,并通过SWOT分析法,得出了A银行济南分行内部情形下的优势和劣势,以及外部情形下的机会和挑战,为制定其发展战略提供了理论基础。根据A银行济南分行的PEST、SOWT分析、总行“转型发展、跨境发展、创新发展”的要求,以及围绕济南市十三五规划,本研究得出了A银行济南分行的七个发展战略。再围绕七个发展战略的要求,提出了具体的实施措施和保障措施,从而为A银行济南分行的发展战略实施提供了具体可行的方案和保障。
[Abstract]:With China's reform and opening up, exchange rate reform, interest rate marketization reform and state-owned enterprises, the deepening of the reform of central enterprises, the increasingly stringent financial supervision, and the introduction of foreign banks, the development of information technology has led to a new financial model. The emergence of financial disintermediation and so on, these factors have brought different degrees of influence to the banking industry of our country. Whether it is the external competition pressure brought by the entry of foreign banks or the new financial model induced by information technology, Cross-border combined with the pressure of cross-industry competition brought by financial organizations, the pressure of market-oriented interest rates on the operating environment of the industry, and the pressure of tighter supervision, the banking industry should constantly sum up the difficulties encountered in past operations and take into account the current development of current events. In this case, the study of the development strategy of the bank is an important issue related to the survival of the bank. This paper takes Jinan Branch of Bank A as the research object. This paper analyzes the macroeconomic environment and competition environment of Jinan Branch of Bank A by using PEST analysis method, and through SWOT analysis, obtains the advantages and disadvantages in the internal situation, as well as the opportunities and challenges in the external situation of Jinan Branch of Bank A. It provides a theoretical basis for formulating its development strategy. According to the analysis of PEST-SOWT of Jinan Branch of Bank A, the requirements of the head office "Transformation and Development, Cross-border Development, Innovation and Development", and around the 13th Five-Year Plan of Jinan City, In this study, the seven development strategies of Jinan Branch of Bank A are obtained. Then the specific implementation measures and safeguard measures are put forward around the requirements of the seven development strategies. Thus, it provides a concrete and feasible scheme and guarantee for the implementation of the development strategy of Bank A Jinan Branch.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F832.33

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