烟台市高校舞狮团队市场化发展SWOT探析

发布时间：2018-01-03 06:35

本文关键词：烟台市高校舞狮团队市场化发展SWOT探析　出处：《中北大学》2017年硕士论文　论文类型：学位论文

【摘要】：舞狮运动作为中华民族传统文化中最具民族特色的运动项目之一,以其特有的民族魅力和丰富的文化内涵以及深厚的历史文化底蕴备受广大人民群众的喜爱。随着我国社会主义市场经济体制的不断完善以及我国国民经济的不断发展,社会各界对舞狮这项民族传统体育文化的市场需求不断加大。高校作为学校体育教育的最高阶段和社会连接点是体育文化传承和发展的重要“寓所”,为保护和传承民族传统体育文化提供了良好的现实环境。本文运用文献资料法、调查问卷法、数理统计法、专家访谈法、SWOT分析方法等对烟台市高校舞狮市场化过程中内外部各种因素进行分析,得出如下结论:(1)烟台市高校拥有完善的教学管理体系和科研体系以及庞大的选材基数,`同时高校学生在舞狮表演参与度上更具灵活性。(2)烟台市高校舞狮团队在技术难度、观赏性以及市场开发经验上与社会舞狮团队存在差距;同时高校学生训练的专一性与社会舞狮团队的差距较大。(3)烟台市强大的经济基础所带来的市场需求;我国社会主义市场经济体制的完善;国家支持大学生创业等政策为烟台市高校舞狮团队市场化发展提供了外部有利条件。(4)社会舞狮团队以及同类庆典类表演项目的竞争;烟台市高校舞狮学生参与的流动性;烟台市高校领导对传统体育与竞技体育的重视度的不平衡等因素对烟台市高校舞狮团队市场化发展存在着威胁。本文通过SWOT分析法在此基础上通过论证研究制定了烟台市高校舞狮团队市场化发展战略:第一,充分发挥烟台市高校教学管理体系的优势,开设舞狮选修课程或成立舞狮体育社团,加大舞狮文化的宣传力度,吸引更多的高校学生参与,为烟台市高校舞狮团队提供更多的后备人才;第二,要充分利用烟台市高校的科研优势,创新舞狮动作、套路等,不断提升烟台市高校舞狮团队的表演价值;第三,充分利用烟台市高校的区位优势,以及国家的政策优势,运用现代化营销手段,多渠道、多手段、多方式、全方位地推广高校舞狮;第四,在烟台市高校的舞狮团队中成立舞狮管理机构,建立健全的管理体系。
[Abstract]:One of the lion dance movement as the traditional culture of the Chinese nation with the most national characteristics of the sport, with its unique ethnic charm and rich cultural connotation and profound historical and cultural heritage has been loved by the masses. As China's socialist market economic system and constantly improve the development of our national economy, all sectors of society the lion dance of national traditional sports culture market demand is increasing. As a University School of physical education and the highest stage of social connection is an important point of "home" inheritance and development of sports culture, provides a good environment for the protection and inheritance of national traditional sports culture. This paper uses the methods of literature, questionnaire, mathematical statistics method, expert interview method, SWOT analysis method to analyze the lion dance in the process of marketization of various internal and external factors of colleges and universities in Yantai City, as follows Conclusion: (1) Yantai university has a perfect teaching management system and scientific research system and a large base material, at the same time in college students ` lion dance participation is more flexible. (2) University of Yantai City lion dance team in the technical difficulty, ornamental and market development experience and the social gap between the lion dance team; at the same time, the training of college students with specific social gap. The lion dance team (3) strong economic foundation of Yantai city brought about by the market demand; perfecting the socialist market economic system; national industry policy support for college students and the development of the market as the lion dance team in Colleges and universities in Yantai provides a favorable external conditions (4). The lion dance team and similar social celebration performance events of the competition; liquidity university students to participate in the lion dance in Yantai city; Yantai city university leaders do not attach importance to the degree of traditional sports and competitive sports There is a threat to the balance of the development team in Colleges and universities of Yantai lion dance market. This article through the SWOT analysis method on the basis of the research made in Yantai lion strategic development team Market: first, give full play to the advantages of teaching management system in Colleges and universities in Yantai City, set up dance elective courses or the establishment of Lion Dance Sports Association, increase the lion dance culture propaganda, to attract more students to participate in, to provide more talents for the University of Yantai City lion dance team; second, to make full use of Yantai advantage of scientific research innovation, lion dance routines, action, improve the lion dance team Yantai city performance value; third, make full use of the location of universities in Yantai city the advantages, as well as national policy advantages, the use of modern means of marketing, multi-channel, multi method, multi way, all-round promotion of high school dance; fourth, in the smoke Lion dance management organizations are set up in the lion dance team of Taiwan University to establish a sound management system.

【学位授予单位】：中北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.215

【参考文献】