移动互联网对南宁市大学生体育消费的影响与作用研究

发布时间：2018-01-05 21:21

本文关键词：移动互联网对南宁市大学生体育消费的影响与作用研究　出处：《广西民族大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着网络信息化时代的快速发展以及移动端的迅速出现,移动互联网被越来越多的人群所接受和使用,并大大增强了人们购买和消费的理念,因此许多企业都想抓住移动互联网这一机遇,进行各种相应的网络促销活动和消费宣传。由此看出,移动互联网的广泛应用一方面给企业创造了巨大的经济价值,另一方面带动了我国经济的发展。在现代社会,人们在满足精神文化和物质文化的同时,更加注重自身健康的提高。因此有些人通过购买体育类产品达到运动健康的效果,从而在一定程度上带动了我国体育消费水平的增长。体育消费水平的提升更能反映出人们生活水平的不断进步,尤其是在移动互联网的影响下,表现最突出的就是当代的大学生群体,智能手机和笔记本电脑等移动终端设备的出现大大提升了大学生进行体育消费的便捷。本文通过大量阅读文献资料的基础上,整理了众多国内外研究资料,结合南宁市高校大学生的实际情况,通过采用调查问卷的形式对南宁市大学生进行随机抽样调查。运用文献分析法、问卷调查法、数理统计法、逻辑分析等研究方法对在移动互联网影响下南宁市大学生体育消费的基本情况、体育消费方式的改变以及体育消费特征等内容进行调查分析。本研究得出如下结论:1智能手机和笔记本电脑在大学生中的普及率很高,以使用移动终端设备-智能手机为主,占调查总人数的60.83%;对体育类信息的了解渠道主要是通过智能手机和网络。2在移动互联网的影响下,以智能手机进行网购消费的形式依然成为大学生生活方式的一部分。快速、方便、便捷的网络体育消费也被认可和接受;3大学生每天上网接触的时间较长,上网的内容主要是:查询学习资料、网购、看电影、玩游戏、其他;4其中,健康猫是大学生下载有关体育APP的主要软件,其次是趣运动和运动家等。大学生使用这些运动软件的主要动机是锻炼身体增强体质,其次是减轻学习和生活压力、减肥塑身、以及社交手段;5移动互联网对大学生体育消费的发展影响的对策研究主要是:一、利用移动互联网资源优势,树立大学生正确的体育消费价值观;二、积极开设网络体育课堂,引导和培养大学生体育消费意识;三、提升移动网络设备安全性,促进大学生体育消费水平的增长;四、搭建校园移动网络平台,促进高校体育文化建设;五、针对不同对象提出合理建议,提高高校大学生体育消费水平
[Abstract]:With the rapid development of the era of network information and the rapid emergence of mobile terminals, mobile Internet has been accepted and used by more and more people, and has greatly enhanced the concept of people to buy and consume. Therefore, many enterprises want to seize the opportunity of mobile Internet, to carry out various corresponding network promotion activities and consumer publicity. The extensive application of mobile Internet has created enormous economic value for enterprises on the one hand, on the other hand, it has driven the economic development of our country. In modern society, people are satisfied with spiritual culture and material culture at the same time. Pay more attention to the improvement of their own health. Therefore, some people through the purchase of sports products to achieve the effect of exercise health. Thus to a certain extent, the increase of sports consumption level in China. The improvement of sports consumption level can reflect the continuous progress of people's living standards, especially under the influence of mobile Internet. The most outstanding performance is the contemporary group of college students. The emergence of mobile terminal devices such as smart phones and notebook computers has greatly improved the convenience of college students in sports consumption. Based on a large number of reading literature this paper collates many domestic and foreign research materials. Combined with the actual situation of college students in Nanning, through the form of questionnaire to carry out random sampling survey of Nanning college students, using literature analysis, questionnaire survey, mathematical statistics. Logic analysis and other research methods in the mobile Internet under the influence of Nanning University students sports consumption of the basic situation. The change of sports consumption style and sports consumption characteristics were investigated and analyzed. This study draws the following conclusions: 1 smart phone and notebook computer are very popular among college students. To use mobile terminal devices-smart phones mainly, accounting for the total number of people surveyed 60.833; Under the influence of the mobile Internet, the way of understanding sports information is mainly through smart phone and network .2. Under the influence of mobile Internet, the form of shopping online by smart phone is still a part of college students' life style. Convenient, convenient network sports consumption is also recognized and accepted; (3) College students get in contact with the Internet for a long time every day. The content of the Internet is mainly: inquiry learning materials, online shopping, watching movies, playing games, others; 4 among them, healthy cat is the main software for college students to download sports APP, followed by fun sports and sportsmen, etc. The main motivation for college students to use these sports software is to exercise their bodies to enhance their physique. The second is to reduce the pressure of study and life, weight loss, and social means; (5) the countermeasures of the influence of mobile Internet on the development of college students' sports consumption are as follows: first, make use of the advantages of mobile Internet resources to set up the correct values of sports consumption of college students; Second, to actively set up network physical education classroom, guide and cultivate college students' sports consumption consciousness; Third, improve the security of mobile network equipment, promote the growth of college students' sports consumption level; Fourth, build the campus mobile network platform to promote the construction of sports culture in colleges and universities; Fifthly, reasonable suggestions should be put forward for different objects to improve the sports consumption level of college students.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G80-05

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