模因论视角下网络体育新闻标题的研究

发布时间：2018-01-08 06:14

本文关键词：模因论视角下网络体育新闻标题的研究　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：模因是文化通过模仿而得以传播的基本单位,网络上的流行语言是在当下新兴的媒介背景中形成的,其突出的风格和形式在很大程度上影响人们的言行,很容易就形成了模因现象。目前,不仅新闻报道中出现了很多的模因现象,网络体育新闻的标题中也存在着这种现象。因此,对网络中的体育新闻标题的研究、分析和探讨是非常有必要的。本文从模因理论的视域下对四大网站2016年1月到3月间体育板块的新闻标题进行研究,腾讯、网易、搜狐和新浪四大网站中对本文有研究价值的体育新闻标题的样本量共计2000个,将选取的200个体育新闻标题作为调查对象,并采用文献资料法、个案分析法和数理统计法对调查对象进行数据分析。在本研究之前,学者们对网络中体育新闻标题的研究还仅仅停留在整理、制作等方面。本研究则是将网络体育新闻的标题放在语言学的环境中进行深入分析的,在本研究中运用的理论基础是模因理论,在没有前例的情况下,这是一个非常胆大的尝试。本研究得出的结论主要如下:网络体育新闻中尝试着使用时下流行的语言,这些语言是一种变动的强势模因,具有长寿、保真、多产等特性,这些特点是从网络体育新闻标题的两种模因形式(表现型模因、基因型模因)的传承中得以证明。网络体育新闻的标题在呈现中有着有吸引力、能够传递信息和提升经济的语用功能。新闻制作者在标题中放入流行语这类强势模因的主要原因是:?它具有容易复制和传承的特点,符合人们的自然特性。它比较容易被人们理解,并能够吸引阅读者的注意。影响网络中的体育新闻标题的因素主要有文化、环境及心里三个方面。网络体育新闻的标题有它们自己的生存法则,本文研究可以看作是模因理论在网络体育新闻标题研究中的运用,也可以看作是对模因论的一种发展。从某种角度来讲,本研究也对网络体育新闻的标题在语言学研究提供了一定的理论帮助。
[Abstract]:Meme is the basic unit of culture through imitation and dissemination of the popular language on the Internet is formed in the current emerging media background, its outstanding style and form influence people's behavior in a large extent, it is easy to form the meme. At present, not only the news appeared a lot of meme the phenomenon of reports, there are Internet sports news in the title of this phenomenon. Therefore, the research of network sports news headlines, analysis and discussion is very necessary. This paper from the memetic theory from the perspective of March sport news headlines on the four website on January 2016 to Tencent, NetEase the amount of sample, Sohu and Sina four website has research value of the sports news headline a total of 2000, 200 sports news headlines were selected as the research object, and using the method of literature, case analysis Mathematical statistics and data analysis of survey objects. Before this research, scholars of the sports news network in the title is just stay in the finishing, production. This research is the Internet sports news title in the linguistic environment of the in-depth analysis, the theoretical basis used in this study the memetic theory, in the absence of precedent cases, this is a very bold attempt. The conclusions of this study are as follows: the Internet sports news in trying to use the popular language, the language is one kind of change because of strong memes, with longevity, fidelity, productive characteristics, these characteristics from the two modes of network sports news headlines because of form (performance type memes, memes) has been proved. The inheritance of network sports news headlines in the presentation are attractive, can transfer information and promotion The pragmatic function of economy. The main reason of this kind of popular language meme producers put in the title is:? It is easy to copy and transmission characteristics. It accords with the natural characteristics of people easier for people to understand, and be able to attract the reader's attention. The influence factors of network sports news headlines mainly there are three aspects of culture, environment and heart. Network sports news headlines have their own rules of survival, this study can be regarded as the meme theory in the network sports news headlines in the study, can also be seen as a development of meme theory. From a certain point of view, the study of sports network the news headlines in the study of linguistics provides certain theoretical help.

【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G213;G80-05

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