创业导向、社会关系网络与小微企业创业绩效关系研究

发布时间：2018-02-01 04:00

本文关键词： 小微企业创业导向社会关系网络创业绩效　出处：《吉林财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化形势的加剧,企业所面临的不确定因素越来越复杂多变,企业要想在激烈的竞争中脱颖而出,必须成为在竞争对手之前抓住机会,不断开拓创新,并且勇于承担一定风险的企业。众多学者已经通过实证研究证实了创业导向对创业绩效有直接的影响。但是大部分学者专注于研究单个企业的创业导向与创业绩效的关系,而忽略了企业不是孤立存在的,企业的经营活动与其所在的社会关系网络的关系密不可分,企业成长的速度也会受其利用社会关系网络的程度的影响。虽然当前很多学者已经探讨了创业导向和创业绩效之间的关系,但是很少有学者深入探索社会关系网络在创业导向与创业绩效关系中的作用机制。笔者基于社会关系网络视角,探讨社会性网络、商业性网络以及支持性网络对创业导向与小微企业创业绩效的作用机制。本文研究对象选取的是小微企业。致力于探讨创业导向与小微企业创业绩效的影响机制,以及社会关系网络在该机制中的作用,本文首先对小微企业、创业导向、社会关系网络以及创业绩效等文献进行了系统回顾;其次,本文在对国内外已有研究成果、文献资料整理总结的基础之上构建了理论模型。该模型以创业导向为自变量,创业绩效为因变量,社会关系网络为中介变量,并根据模型提出相关假设。借鉴国内外研究的量表,根据实际情况设计调查问卷,收集有效问卷210份,运用SPSS17.0和AMOS17.0统计分析软件进行信度、效度检验、相关分析以及回归分析,最后根据假设检验结果得出研究结论、管理启示以及未来展望。本文的研究结论如下:(1)创业导向及其三个维度(创新性、先动性和风险承担性)正向影响创业绩效和社会关系网络;(2)企业社会关系网络及其三个维度(社会性网络、商业性网络和支持性网络)正向影响创业绩效;(3)企业的社会关系网络在创业导向与创业绩效之间发挥着中介作用。同时,本研究为提升小微企业创业绩效提出合理化建议。企业应该积极构建社会性网络、商业性网络以及支持性网络。
[Abstract]:With the aggravation of the situation of economic globalization, the uncertain factors faced by enterprises are becoming more and more complex and changeable. If enterprises want to stand out in the fierce competition, they must seize the opportunity before their competitors. Constantly open up and innovate. Many scholars have proved that entrepreneurial orientation has a direct impact on entrepreneurial performance through empirical research. But most scholars focus on the entrepreneurial orientation and achievement of individual enterprises. An effective relationship. While ignoring the existence of enterprises is not isolated, the business activities of enterprises and their social relations in the network is inextricably linked. The speed of enterprise growth is also affected by the extent to which it makes use of social networks, although many scholars have explored the relationship between entrepreneurial orientation and entrepreneurial performance. However, few scholars deeply explore the role of social networks in the relationship between entrepreneurial orientation and entrepreneurial performance. The author discusses social networks from the perspective of social networks. The mechanism of commercial networks and supporting networks on entrepreneurial orientation and entrepreneurial performance of small and micro enterprises. The object of this study is small and micro enterprises. The purpose of this study is to explore the influence mechanism of entrepreneurial orientation and performance of small and micro enterprises. . As well as the role of social network in this mechanism, this paper firstly reviews the literature on small and micro enterprises, entrepreneurial orientation, social relations network and entrepreneurial performance. Secondly, this paper constructs a theoretical model based on the existing research results and literature review at home and abroad. The model takes entrepreneurial orientation as independent variable and entrepreneurial performance as dependent variable. Social network is an intermediary variable, and according to the model put forward the relevant assumptions. Draw lessons from domestic and foreign research scale, according to the actual situation design questionnaire, collect 210 valid questionnaires. Using SPSS17.0 and AMOS17.0 statistical analysis software for reliability, validity test, correlation analysis and regression analysis, finally according to the hypothesis test results of the study. The conclusions of this paper are as follows: 1) Entrepreneurial orientation and its three dimensions (innovation, initiative and risk-taking) positively affect entrepreneurial performance and social network; 2) Enterprise social network and its three dimensions (social network, commercial network and supporting network) positively affect entrepreneurial performance; 3) the social network of enterprises plays an intermediary role between entrepreneurial orientation and entrepreneurial performance. This study provides reasonable suggestions for improving the entrepreneurial performance of small and micro enterprises. Enterprises should actively build social networks, commercial networks and supportive networks.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F276.3;F275

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