西安市健身俱乐部女性会员群体特征及其健身行为研究

发布时间：2018-03-09 19:33

本文选题：健身俱乐部　切入点：女性健身活动　出处：《西安体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：我国经济的持续向好使得城乡居民对于自身生活品质的提升诉求逐步提升,因此人们在不断强化生活水平的同时开始主动对于个人身体健康的追求,越来越多的人希望自己的生活更健康,活出更高的质量。基于这样的发展背景,健身俱乐部受到了越来越多人的青睐,健身俱乐部开始在全国范围内如雨后春笋般的出现,而且健身方面的发展也越来越快。与此同时,随着女性愈发注重自身的健康,拥有塑身的需求,使得越来越多的女性走进健身的行列。在现代社会当中的女性,随着在社会当中所承担角色的重要性日趋重要,这也使得她们开始在社会的大舞台上越来越善于展示自己,同时也越来越重视自己的形象,这也使得女性健身俱乐部的需求市场逐步增大。相关的研究及调查结果显示:有越来越多的女性开始尝试参加健身俱乐部、女性俱乐部以及SPA等休闲会所。而这就等同于越来越多女性的健身意识开始增强,与此同时,随着女性群体的收入不断呈现出增长的趋势,她们开始展现出越来越强的消费欲望,以及一定的经济自主性,她们也开始逐步追求高质量的生活。本研究基于访谈法、文献资料法、问卷调查以及数理统计的方法,对西安市内的大型健身场所的女性会员进行了调查和了解,通过她们在健身过程中的特征对其进行分析与研究。为了能够快速的实现相关文献的查找工作,首先需要明确课题的研究范围是西安俱乐部女性会员的全体特征以及健身行为,确定了这个研究方向。在进行同类型文献搜集的时候,第一步应该查找一部分与课题相关的文章进行学习和掌握,然后逐步扩大范围。在进行调查问卷的设计过程中,第一步针对以往的研究成果进行了大量的研究与分析;第二步结合西安的本地情况,拟定《西安市健身俱乐部女性会员调查问卷》。为了确保问卷调查材料数据的可靠性,本研究对所拟定调查问卷要进行信度、效度检验。基于调查结果发现:西安市健身俱乐部的女性会员普遍为年轻女性,而且这部分女性会员具有较为良好的文化修养以及收入水平,但是她们并没有定期健身的计划,也没有规律的健身活动;这一部分女性会员具有极强的目的性和针对性,即对于自身的体形有着极高的要求,且这一部分会员的身体较为健康,乐于将一部分资金花费在健身方面,具有乐观、独立的性格。从影响因素上来看,限制西安健身俱乐部女性会员快速增长的主要因素就是缺乏足够的时间,而健身俱乐部在价格、服务、健身教练以及地理位置上的客观因素影响了西安是健身俱乐部女性参与到健身活动当中。针对于以上影响因素,提出了相应的建议与对策。
[Abstract]:The sustained improvement of our country's economy has made urban and rural residents' demands for the improvement of their quality of life gradually improved. Therefore, people have started to actively pursue their personal health while constantly strengthening their living standards. More and more people want to live a healthier life and live a higher quality of life. Based on this development background, fitness clubs are becoming more and more popular, and fitness clubs are springing up all over the country. At the same time, as women pay more attention to their own health and have the need to shape themselves, more and more women are entering the ranks of fitness. Women in modern society, With the increasing importance of their role in society, they are becoming more and more adept at showing themselves on the big stage of society, and they are also paying more and more attention to their image. This has led to a growing demand for women's fitness clubs. Research and research have shown that more and more women are trying to join fitness clubs. Women's clubs and leisure clubs such as SPA. And that's the same as more and more women's fitness awareness is starting to grow, and at the same time, as women's incomes continue to grow, They began to show a growing desire for consumption, a certain degree of economic autonomy, and they began to pursue a high quality of life. This study is based on interviews, literature, questionnaires and mathematical statistics. This paper investigates and understands the female members of large fitness places in Xi'an, analyzes and studies them through their characteristics in the process of fitness. First of all, we need to clarify the research scope of the topic is the overall characteristics and fitness behavior of female members of Xi'an Club, and determine the research direction. The first step should look for some articles related to the subject to learn and master, then gradually expand the scope. In the process of questionnaire design, the first step of the previous research results of a large number of research and analysis; The second step combined with the local situation in Xi'an, to develop the "Xi'an fitness club female members questionnaire". In order to ensure the reliability of the questionnaire data, this study to the reliability of the questionnaire, Validity test. Based on the results of the survey, it was found that female members of Xi'an fitness club are generally young women, and this part of female members have good literacy and income level, but they do not have regular fitness plans. There are also no regular fitness activities; this part of the female membership has a strong purpose and pertinence, that is, the body shape of the very high requirements, and this part of the members of the body is more healthy, Willing to spend some of the money on fitness, with an optimistic, independent personality. In terms of influencing factors, the main factor limiting the rapid growth of female members of the Xi'an fitness club is the lack of sufficient time. However, the objective factors of price, service, fitness coach and geographical location of the fitness club affect the participation of women in the fitness activities in Xi'an. In view of the above factors, the author puts forward the corresponding suggestions and countermeasures.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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