基于供求理论下石家庄市拓展训练市场研究

发布时间：2018-03-12 18:37

本文选题：石家庄市　切入点：拓展训练　出处：《河北师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：经济的飞速发展,使得社会竞争日益激烈,对人才的要求也愈发全面,员工在熟练掌握专业技术基础上,综合素质也需要达到较高的层次。在此背景下,社会中涌现出复杂多样的培训方式,拓展训练作为其中一种新型的学习方式逐渐发展起来。起源于英国,在美洲和加拿大兴盛起来,于1995年来到中国,依靠自身高效、实用的独特魅力抓住中国改革开放的契机,在企业、单位、学校中发展起来,尤其是企业,参训者不仅在个人能力、个人突破上有较大的改进,在团队协作上也有很大的提升,且能够明显感受到其长效的保持力,这就促进了拓展训练以迅猛的速度占据中国各大城市的市场。石家庄作为河北省的省会,在拓展训练方面是开展较早的城市,其在资源、规模、质量、数量等方面都有得天独厚的优势,市场发展迅速,上升势头强劲,不断扩大,促使这项运动逐渐步入社会化和产业化。本文以石家庄市拓展训练市场为研究对象,采用文献资料法、调查法、数理统计法、逻辑分析法等研究方法,运用体育社会学、体育经济学等学科理论,并基于供求理论对石家庄市拓展训练市场进行需求、供给、以及供需之间的关系进行剖析,发现其中存在的问题,提出相应的改善措施。得出以下结论并提出建议:结论1、石家庄拓展训练市场活跃,需求乐观,供给不足。该市场关系导致商品价格高于商品的价值,影响了拓展训练效果和技术的进步,供给、需求、价格之间相互作用。2、拓展训练公司宣传手段较全面,但范围小。各公司间产品相似,课程内容单一,缺乏创新能力。教练员学历较高,但专业程度差异大,专业认证体系及接受再教育程度低。3、拓展训练对象主要是企业人员,事业单位、工业类人员及其他群体较少;对现行的拓展训练比较满意,参训动机多样且期望值较高,对于拓展训练的认知度不够,市场的开发潜力巨大。4、虽有相关法规,但针对性法规较少参与。监管程度不够,市场缺乏管理,甚至出现恶性竞争。建议1、加强国家、政府的宏观调控能力,实行有效的调控手段。增加供给数量和提高供给能力来满足需求,以实现供求平衡。2、拓展公司完善内部设置,扩大规模,注重品牌打造。创新课程,丰富参训形式,采用多样的营销手段。注重教练专业技能的提升和继续学习工作,聘请专业的管理人才,完善拓展训练公司内部的管理体系,建立科学的管理理念,实现业务分工。3、消费者需更新观念,了解接纳多样的学习形式,选择正规、涵盖内容广泛的拓展训练公司。积极与拓展公司进行意见反馈,促使拓展训练内容、形式各方面的完善更有针对性。4、政府加强重视程度,制定政策法规,行业中建立行业协会,进行市场监督,协调公司之间的利益问题,在行业发展上起到媒介的作用,各公司之间相互学习,共同发展。
[Abstract]:With the rapid development of economy, social competition is becoming more and more fierce, and the demand for talents is becoming more and more comprehensive. On the basis of skilled mastery of professional technology, the comprehensive quality of employees also needs to reach a higher level. As one of the new learning methods, expansion training has gradually developed. Originated in Britain, it flourished in the Americas and Canada. In 1995, it came to China and relied on its own efficiency. The unique charm of practice seized the opportunity of China's reform and opening up, and developed in enterprises, units and schools. Especially in enterprises, participants in training not only greatly improved their personal ability and personal breakthrough, but also greatly improved their team cooperation. And can clearly feel its long-lasting retention power, which has promoted the expansion training to occupy the market of the major cities in China at a rapid speed. Shijiazhuang, as the capital of Hebei Province, is an early city in the field of development training, and its resources are in the field of development training. The scale, quality, quantity and so on all have the unique superiority, the market develops rapidly, the rising momentum is strong, unceasingly expands, impels this movement to step into the socialization and the industrialization gradually. This article takes the Shijiazhuang City to expand the training market as the research object, By using the methods of literature, investigation, mathematical statistics, logic analysis, and so on, using the theories of sports sociology, sports economics and other disciplines, and based on the theory of supply and demand, the author carries on the demand and supply to the expanding training market in Shijiazhuang. And the relationship between supply and demand is analyzed, found the existing problems, put forward the corresponding improvement measures, draw the following conclusions and recommendations: 1, Shijiazhuang expand training market is active, demand is optimistic, Lack of supply. The market relationship leads to higher commodity prices than the value of commodities, affecting the development of training results and technological progress, supply, demand, price interaction between. 2, expansion training companies more comprehensive means of propaganda, But the scope is small. The products are similar among the companies, the curriculum content is single, the innovation ability is lacking. The coaches have higher educational background, but the professional degree is different greatly, the professional certification system and the level of re-education are low. The expanding training target is mainly the enterprise personnel. Institutions, industrial personnel and other groups are less satisfied with the current expansion training, with diverse motives and high expectations, lack of awareness of the expansion training, market development potential. 4, although there are relevant laws and regulations, However, there is less participation in targeted laws and regulations, insufficient supervision, lack of market management, and even vicious competition. Recommendation 1, strengthen the macro-control capacity of the state and the government. Carry out effective means of regulation and control, increase the quantity of supply and increase supply capacity to meet demand, in order to achieve the balance of supply and demand, expand the company's internal setup, expand its scale, pay attention to brand building, innovate courses, enrich the form of training, Adopt various marketing methods, pay attention to the promotion of coaches' professional skills and continue to study, employ professional management personnel, improve the internal management system of the training companies, and establish scientific management concepts. To realize the division of labor, consumers need to update their concepts, understand and accept various learning forms, select regular and extensive extension training companies, and actively provide feedback with the development companies to promote the expansion of training content. The government should pay more attention to the degree of attention, formulate policies and regulations, establish trade associations in the industry, carry out market supervision, coordinate the interests between companies, and play a role as a medium in the development of the industry. Companies learn from each other and develop together.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895

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