我国滑雪机械设备市场的现状及趋势研究

发布时间：2018-03-16 15:19

本文选题：滑雪机械设备　切入点：滑雪旅游产业　出处：《哈尔滨体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：2022年冬季奥林匹克远的会的成功申办使我国滑雪体育运动项目和滑雪旅游产业市场前景扩大,滑雪项目在国内越来越受人们的欢迎和重视。目前,国内气候环境适宜的省份地区都在国家的大力支持下相序的建立了滑雪场,在雪场开展运行的同时,滑雪机械设备是必不可少的,而且随着社会的进步和经济的不断增长,滑雪机械设备市场迅速发展起来,在国外机械设备较为先进,国内大型雪场基本都是进口国外产品,国产品牌机械发展尚未突出,市场销售相对落后。国内外关于研究滑雪产业的专家有很多,在滑雪机械设备市场方面研究的甚少,国内几乎没有相关机械设备市场的文献资料,因此,本文以“我国滑雪机械设备市场的现状及趋势研究”为题,具有一定的研究价值和可行性。本文通过文献资料法、实地调研法、录像观察法、专家访谈法、数理统计法等对我国滑雪机械设备市场情况进行现状调查与,发现问题,分析国内机械设备市场发展问题的原因、提出对策和合理性的建议。通过对调研数据的研究分析,得出以下结论:(1)2016年全国滑雪场投入运营的架空式索道共计226条,分别分布于122家滑雪场;全国滑雪场投入使用的拖牵式索道共计367条;全国滑雪场投入运营的国产固定抱索器式架空缆车索道总计124条,索道长度总计116938米,平均每条索道长度943.04米;自1999年起中国第一条魔毯式索道投入运营开始,到2016年我国投入运营的魔毯总数为850条,累计总长度约为102062米,平均每条长度约为156米;目前,我国有大约50%以上的滑雪场没有配备压雪车,主要靠租赁压雪机;国内滑雪场正在运营的全部压雪车数量约为410台;其中百分之九十为进口压雪机,剩余的为国产制造的压雪机;2015年,国内新增压雪机数量为61台;压雪机生产研发数量每年处于不断上升的趋势。目前国内市场中的雪地摩托商品主要以进口品牌为主,根据本文的调查,滑雪场的雪地摩托保有量为1000台左右,而国产雪地摩托的市场份额不到3%等等。(2)我国滑雪机械设备市场存在很多问题:包括技术开发创新能力不足;产品冗杂,后期保障服务不到位;进口机械设备价格不够透明,价格制定无标准不够规范;机械设备质量性能差;机械设备市场意识浅薄;机械设备市场营销手段落后。滑雪机械设备市场存在的问题的原因分析如下:滑雪机械设备相关的科研人员与从事滑雪机械设备使用及维护保养专业人才缺失;生产商对机械设备的资源投资少;科学技术存在缺陷;宣传力度缺乏;质量高的正规产品没有统一化;进口的国外产品销售商价格定位不标准。(3)我国滑雪机械设备市场发展的劣势包括:进口国外机械设备消费太高;我国滑雪机械设备市场起步晚、基础薄弱;滑雪旅游产业人口与滑雪机械设备设施不成正比;原创机械设备环节缺乏技术创新,技术人才缺失。(4)我国滑雪机械设备市场发展的优势包括:我国建立滑雪场的地区环境气候适宜,雪场越多需要的机械设备越多;为2022年冬奥会成功举办提供更大、更好、更专业的服务;“冬奥会+旅游”的结合会大力吸引滑雪机械设备市场的发展;有助于培养我国更优秀和专业的机械设备科技人才,发展滑雪产业市场。(5)我国滑雪机械设备市场发展的挑战包括:购买后综合保障服务水平缺乏;滑雪机械设备依靠进口,使成本大幅度提高;滑雪场逐渐增多,加剧了滑雪机械设备市场、供销商、营销商、厂家、卖家等行业内的大幅度竞争;国内滑雪场硬件设备与发达国家相比存在一定的差距和安全隐患。(6)我国滑雪机械设备市场发展的机遇包括:增强我国滑雪产业的综合国力,提高滑雪旅游当地人民的生活水平;国内滑雪场数量越来越多,提高滑雪机械设备供应商的发展空间;在2022年冬奥会举办之前大力发展我国自创滑雪机械设备品牌;在冬奥会举办期间和之后与国外滑雪机械设备科技人才进行交流、合作共赢。通过对研究与系统的分析,对我国滑雪机械市场存在的问题提出以下发展对策与建议包括:加强滑雪机械设备专业人才的培养机制;提高科学合理的设计技术;增强资金投入;增强机械设备市场意识的同时,加大正规产品的宣传力度;发扬优势,抵制劣势,抓住机遇,迎接挑战;国内开展的滑雪场中对滑雪机械设备进行大量的引进和资金投入;滑雪机械设备的价值评估标准;雪机械设备市场的的信息共享机制;对滑雪机械设备产品、配件、服务进行全程监控,实施销售服务一体式;对滑雪机械设备的设计引进专业的科技人才;形成良好的经营模式,为滑雪机械设备市场的发展营造一个开阔的前景空间。
[Abstract]:The 2022 Winter Olympic bid far will make our skiing sports and skiing tourism industry market prospects to expand, skiing more popular and more and more attention at home. At present, the domestic suitable climate and environment provinces are vigorously supporting countries to set up under the sequence of the ski slopes in the snow field to carry out the operation at the same time, ski equipment is essential, but with the continuous growth of society and economy, the ski equipment market developed rapidly, more advanced in domestic and foreign machinery and equipment, large snow field mostly imported foreign products, domestic brands have not been highlighted in machinery development, market sales are relatively backward. There are a lot of experts study on the ski industry at home and abroad, little research in ski equipment market, almost no domestic equipment market related mechanical documents Therefore, this paper, on the topic of "study" the status quo and trend of China ski equipment market, has the research value and feasibility. Through using the method of literature, investigation, video observation, expert interview, mathematical statistics and investigation, found the problem of mechanical ski machine in China the equipment market situation, analysis of the causes of problems of domestic machinery and equipment market development, and put forward the countermeasures and suggestions of rationality. Based on the survey data analysis, draw the following conclusions: (1) the 2016 national ski operational overhead cableway totaling 226, respectively distributed in 122 ski resorts; national ski field put into use the towing cableway of a total of 367; the ski operation of the domestic fixed grip type aerial ropeway total 124, total length of 116938 meters ropeway, each cable length of 943.04 meters; since 1999 Since the first Chinese carpet ropeway put into operation began, to 2016 the total number of carpet operation in China was 850, the total length of about 102062 meters, the average of each length of about 156 meters; at present, I ski state about 50% not equipped with pressure snowmobiles, mainly rely on rental pressure snow machine; domestic the ski is operating all the pressure vehicle number is about 410 units; ninety percent of imported pressure snow machine, the residual pressure snow machine domestic manufacturing; in 2015, the number of domestic new booster snow machine 61 units; pressure snow machine R & D and production per year in a rising trend. The domestic market in the snow the goods are mainly imported brands, according to the survey, snow ski holdings to about 1000 units, while the domestic snowmobile market share of less than 3%. (2) China's machinery and equipment, there are many ski field asked Question: including technology development and innovation ability is insufficient; the product of complex, post security services are not in place; the price of imports of machinery and equipment is not transparent, the price is not standard non standard mechanical equipment; quality performance; mechanical equipment market consciousness; mechanical equipment marketing backward. The reasons for the existence of ski equipment market problems are as follows: Ski related mechanical equipment of scientific research personnel and engage in skiing mechanical equipment use and maintenance of professional personnel and lack of mechanical equipment manufacturers; less investment in science and technology resources; defects; lack of publicity; high quality products have no formal unification; foreign products distributors import price positioning is not standard. (3) China's ski machinery and equipment market development disadvantages include: import foreign machinery and equipment consumption is too high; China's ski equipment market started late, weak foundation; ski Travel industry population and skiing facility and equipment is not proportional to the original mechanical equipment; part of the lack of technological innovation, lack of technical personnel. (4) including China ski equipment market development advantages: the establishment of China's ski area environment more suitable climate, snow field needs more mechanical equipment; for the 2022 winter Olympics held successfully provide more, better, more professional service "; combining with the development of the Winter Olympics + tourism" will attract ski equipment market; help to develop our country more outstanding and professional mechanical equipment technical personnel, the development of the ski industry market. (5) the Chinese ski equipment market development challenges include: comprehensive security service level after the purchase of the lack of mechanical equipment; skiing rely on imports, the cost is greatly improved; ski gradually increased, exacerbating the skiing equipment market, suppliers, manufacturers, marketers, and other sellers A substantial competitive industry; domestic ski hardware equipment compared with developed countries there is a gap and some security risks. (6) the Chinese ski equipment market development opportunities include: enhance China's comprehensive national strength and skiing industry, improve the living standards of local people skiing tourism; domestic ski resorts are increasing in number, improve development ski space mechanical equipment suppliers; in the 2022 Winter Olympics held before developing our own ski machinery brand; and after the Winter Olympics held during the ski with foreign machinery and equipment technical personnel for communication, cooperation and win-win. Based on the analysis and research of system, puts forward some countermeasures and suggestions including the following development of Chinese existing ski Machinery Market: to strengthen the training mechanism of talents skiing professional mechanical equipment; design technology for improving the scientific and reasonable; strengthen capital investment; strengthen the mechanical equipment Preparation of market consciousness at the same time, increase the formal product publicity; use of the advantages and disadvantages boycott to seize the opportunity, meet the challenge, a lot; the introduction and investment in machinery and equipment to carry out domestic skiing ski in ski; value evaluation standards of machinery and equipment; snow mechanical equipment market information sharing mechanism; accessories for skiing machinery and equipment products, services, process monitoring, implementation of sales service integrated; design of ski mechanical equipment introduction of professional technical personnel; to form a good business model for skiing machinery market development to create a broad prospect.

【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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