电子商务企业信用问题研究

发布时间：2018-03-23 07:51

本文选题：电子商务企业　切入点：信用　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网的迅速发展,2016年中国电子商务市场交易规模20.2万亿元,同比增23.6%。仅阿里巴巴2016年双十一天猫淘宝销售额就达到了 1207亿元,其中无限交易占比为82%。但是电子商务企业的利润远远不及预期,主要原因之一是电子商务企业的信用缺失。2016年《消费者报道》统计梳理了 2016年消费者投诉整体概况,结果显示,投诉量排在第一位的行业为电商行业。网购的投诉主要集中在产品质量问题、虚假活动优惠等信用问题上。据中国电子商务投诉与维权公共服务平台大数据显示,2016年通过多种投诉渠道受理的全国网络消费用户投诉案件数同比增长14.78%,其中零售电商类投诉占全部投诉64.20%(网络购物52.54%、跨境电商11.52%、微商0.14%)。企业失信阻碍商品流通,加大交易成本,削弱企业支付手段,降低经济效益,阻碍经济运行效率。本文以马克思主义经济学理论中信用理论为基础,分析了我国电子商务企业信用的状况,电子商务企业相比一般的企业来说是有特殊性的,更容易造成电子商务企业售假、电子商务企业利用网络诈骗、将商业秘密和客户隐私泄露等问题,产生这些原因是电子商务企业诚信观念缺失,规则意识淡漠,我国对电子商务企业立法滞后,执法不严,信用管理缺乏,惩戒机制不力等,但分析出主要的原因还是由于惩戒力度不大,失信成本低。本文借鉴国外发达国家电子商务企业信用制度建设的基本经验,针对我国电子商务企业信用问题,提出了完善企业信用管理,强化企业信用建设的内部支持和完善失信惩戒机制,培养良好的企业外部信用环境两方面对策。具体而言,一方面,电子商务企业必须树立企业信用理念,加强员工道德培训,建立内部管理系统。另一方面,必须加大失信成本,这就要求我国健全信用法律体系,加强政府对企业信用的有效管理,设立专门信用管理部门,建立科学的信用评价方法,构建我国征信管理模式,建立企业征信制度,充分发挥中介机构的信用监督作用,建立完善的信用透明机制和惩戒机制。只有这样才能保障电子商务企业顺利有序地发展。
[Abstract]:With the rapid development of the Internet, the transaction scale of China's e-commerce market reached 20.2 trillion yuan in 2016, an increase of 23.6B over the same period last year. Infinite transactions account for 82 percent of them. But the profits of e-commerce enterprises are far below expectations. One of the main reasons is the lack of credit of e-commerce enterprises. The 2016 Consumer report statistics combed out the overall situation of consumer complaints in 2016. The results show that the industry ranked first in the number of complaints is the e-commerce industry. Complaints about online shopping mainly focus on product quality issues. According to big data, a Chinese public service platform for electronic commerce complaints and rights protection, the number of complaints received through multiple complaint channels nationwide rose by 14.78% in 2016 compared with the same period last year, with zero of these cases. The total number of complaints from e-commerce companies accounted for 64.20% (52.54 for online shopping, 11.52 for cross-border e-commerce, 0.14 for small businesses). Increase transaction cost, weaken enterprise payment means, reduce economic benefit and hinder economic efficiency. Based on the credit theory of Marxist economics theory, this paper analyzes the credit status of e-commerce enterprises in China. Compared with ordinary enterprises, e-commerce enterprises have their own particularities. They are more likely to cause problems such as the sale of fake electronic commerce enterprises, the use of network fraud by e-commerce enterprises, the disclosure of business secrets and customer privacy, and so on. These reasons are the lack of credit concept, the lack of awareness of rules, the lagging legislation of e-commerce enterprises, the lax enforcement of laws, the lack of credit management, the weak disciplinary mechanism and so on. However, the main reason is that the punishment is not enough and the cost of dishonesty is low. This paper draws lessons from the basic experience of the construction of the credit system of the electronic commerce enterprises in the developed countries, and aims at the credit problems of the electronic commerce enterprises in our country. Two countermeasures are put forward to perfect the enterprise credit management, strengthen the internal support of enterprise credit construction and perfect the punishment mechanism of discredit, cultivate the good external credit environment of the enterprise. Specifically, on the one hand, E-commerce enterprises must set up the concept of enterprise credit, strengthen staff moral training, establish internal management system. On the other hand, they must increase the cost of breach of trust, which requires our country to improve the credit legal system. Strengthening the effective management of enterprise credit by the government, setting up special credit management department, setting up scientific credit evaluation method, constructing credit management mode of our country, establishing enterprise credit investigation system, giving full play to the credit supervision function of intermediary organization. Only by establishing perfect credit transparent mechanism and disciplinary mechanism, can e-commerce enterprises develop smoothly and orderly.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F724.6

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