武汉地区大学生体育旅游参与现状与对策研究

发布时间：2018-03-27 04:50

本文选题：体育旅游　切入点：大学生　出处：《武汉体育学院》2017年硕士论文

【摘要】：随着国民经济的发展,人们生活水平的提高,旅游业日益发展,以休闲娱乐健身为目的的旅游项目开始逐渐活跃,体育旅游产业随之迅速发展。人们体育意识增强,体育旅游需求快速增加,大学生也成为了体育旅游颇具潜力的消费群体。本文在对有关体育旅游的基本理论进行探讨的基础之上,以武汉地区大学生参与体育旅游的现实情况为依据,调查研究了武汉地区大学生参与体育旅游的现状,并分析了大学生参与体育旅游的特征及影响因素,最后提出了相应的发展对策。希望能为相关部门和企业掌握武汉地区大学生体育旅游的市场状况提供理论参考,进而促进大学生体育旅游市场的培育与开发。本文通过采用文献资料法、问卷调查法、数理统计法等方法,对武汉地区大学生参与体育旅游的认识度、态度、了解途径、参与度、动机、项目选择以及影响因素等方面进行了实质性的调查与分析。通过调查与研究,本文得出了以下结论:一、总体上看,武汉地区大学生对体育旅游的认识不足;武汉地区大学生对体育旅游认可度较高;大学生获取体育旅游信息最常见的途径是互联网和朋友推荐;整体上看,武汉地区大学生体育旅游的参与度不高。二、武汉地区大学生参与体育旅游的首要动机是缓解压力,其次是休闲娱乐;大学生最感兴趣的体育旅游项目是休闲健身型,其次是观赛型和刺激型;大学生体育旅游的出游时间比例高低排序依次是节假日、暑假、周末和寒假;出游季节大部分集中在夏季和春季;出游大概倾向于周期在3天以内的中短途旅游;在次数上以低频次为主;对体育旅游出行交通工具的选择比较理性,选择公共交通的比例最高;在选择出游群体方式上,都倾向于选择与同学朋友、与家人和恋人一起;在目的地范围的选择上比例随着空间范围的扩大而呈衰减规律。三、武汉地区大学生月消费处于中等偏上水平;大学生体育旅游的费用来源主要是生活费;大学生一次性体育旅游消费以旺消费为主;体育旅游的开支比重主要集中在交通、住宿、门票三个方面;参与一次体育旅游的理想数额较高,具备一定的体育旅游消费能力;在对武汉地区大学生参与体育旅游的影响因素中,经济因素、无人组织、时间因素占前三名。依据调查结果,本文还分析了武汉地区大学生参与体育旅游存在的一些问题。比如,第一、体育旅游相关部门和企业一定程度上忽视了大学生的消费潜力,体育旅游促销宣传力度不够,介绍体育旅游的相关资料和专业指导人员太少;第二、体育旅游单次费用较高,有些超出学生的承受能力,体育旅游产品单一,体育旅游项目评价差;第三、高校的态度不明确,没有正面教育和引导大学生参与体育旅游活动;第四、体育旅游法律制度不够健全,大学生体育旅游安全保障成问题。针对上述问题和调查现状,本文从多个方面提出了相应的发展对策。首先,充分发挥政府的作用,加大对大学生体育旅游市场的扶持和引导;其次,旅游企业应加大宣传力度,并运用正确的产品、营销和价格等策略积极开发大学生体育旅游市场;然后,高校应加强体育旅游人才的培养,并通过多种方式正面引导大学生参与体育旅游活动;最后,相关方应建立全面的保障体系维护大学生参与体育旅游时的人身和财产安全。
[Abstract]:With the development of national economy, improvement of people's living standards, tourism development, leisure entertainment fitness for the purpose of tourism projects gradually active, sports tourism industry developed rapidly. The enhancement of people sports consciousness, the rapid increase in demand of sports tourism, university students have become the sports tourism potential consumer groups on the basis of. Based on the basic theory of sports tourism, with the reality of Wuhan area college students to participate in sports tourism based on the investigation of current situation of Wuhan area college students to participate in sports tourism, and analyzes the characteristics and influencing factors of College Students' participation in sports tourism, and puts forward some suggestions. Hope to provide a theoretical reference for the the relevant departments and enterprises to master the college students in Wuhan sports tourism market, and promote the college sports tourism market The cultivation and development. In this paper, by using the method of literature, questionnaire survey method, mathematical statistics method, the Wuhan area college students to participate in sports tourism awareness, attitude, understanding way, participation, motivation, project selection and influence factors investigation and analysis of the substantive. Through investigation and research, this paper draw the following conclusions: first, overall, Wuhan area college students' understanding of sports tourism; Wuhan area college students on sports tourism higher recognition; college students access to sports tourism information the most common way is to recommend the Internet and friends; on the whole, the Wuhan area college students sports tourism participation is not high. Two. The primary motivation of college students in Wuhan to participate in sports tourism is to ease the pressure, followed by entertainment; students are most interested in the sports tourism project is a leisure and fitness type, followed by Adrian type And stimulating students sports tourism travel time; the proportion of low order holidays, summer and winter vacation, weekend travel season; most concentrated in summer and spring; travel probably tend to cycle within 3 days in the short distance travel; at times with low frequency for the LORD; for the sports tourism travel choice the rational choice of public transport, the highest proportion; in the choice of travel groups, tend to choose friends and classmates, together with his family and lovers; the proportion with the expansion of the scope of a large space attenuation at the destination range selection. Three, Wuhan monthly consumption of college students in the middle level; college students the cost of travel is the main source of living expenses; a one-time college students sports tourism consumption in prosperous consumption; sports tourism expenditure mainly concentrated in the transportation, accommodation, tickets are three aspects Participate in a sports tourism; the ideal amount is higher, have certain ability of sports tourism consumption in Wuhan area; the influence factors of College Students' participation in sports tourism, economic factors, no organization, the time factor accounted for the top three. On the basis of the survey results, this paper also analyzes the Wuhan area college students to participate in sports tourism has some problems. For example, the first, the relevant departments of sports tourism enterprises and to a certain extent ignore students' consumption potential, sports tourism promotion propaganda is not enough, the relevant information of sports tourism and professional guidance personnel too little; second, sports tourism single cost is higher, some students beyond the affordability of sports tourism sports tourism products of a single project evaluation; third, the attitude is not clear, no positive education and guide students to participate in sports tourism sports tourism activities; fourth, the legal system is not Perfect, as a guarantee of the college sports tourism safety problems. Aiming at the above problems and investigation, this paper puts forward corresponding countermeasures from many aspects. First, give full play to the role of government, increase the students' sports tourism market support and guidance; secondly, tourism enterprises should strengthen propaganda, and use the right products marketing and pricing strategies to actively develop the college sports tourism market; secondly, universities should strengthen the cultivation of sports tourism talents, and through a variety of ways to guide college students to participate in sports tourism activities; finally, the relevant parties should establish a comprehensive security system to protect the students participate in sports tourism for the personal and property safety.

【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;F592.7

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