工业产品形象设计品质评价方法研究

发布时间：2018-04-09 04:30

  本文选题：工业设计　切入点：设计评价方法　出处：《北京林业大学》2016年博士论文

【摘要】：由于经济全球化和国际交流活动的加剧,通过各种工业产品的形象(品质)来反映国家形象的趋势逐渐形成：一方面,中国已经是世界第二大经济体；另一方面,中国制造的产品被冠以廉价、劣质和仿制的标签,已经影响到中国企业的口碑和中国的国家形象。这一矛盾凸显了当前和今后一段时间,中国企业必须提升产品的设计品质、树立良好的产品形象,才能在参与全球竞争中获得品牌美誉度和认同感。如何有效评价和保障产品形象的设计品质就是本研究的主要内容、任务和目的。本文在前人研究基础上,创新性的将层次分析理论应用于工业产品形象设计品质这一研究对象和领域,借助专家调研和深度访谈,分析了影响产品形象设计品质诸多要素的层级关系,构建了一般工业产品形象设计品质评价体系的基础模型,利用数学分析和统计方法,量化确定了各级指标中影响因子的权重值,采用关键词语汇表述情感倾向(语意差分法、SD法等),结合感性工学和意向尺度为测评指标划分梯度,拟定了三级影响要素的评价标准并编制成表。影响因素权重值和评价标准的量化工作是本文的创新之处和研究重点。在设计实践过程中,利用该评价体系基础模型完成了割草机产品的形象品质检测,分析了现存产品在形象设计品质方面的问题,确定了改良设计的切入点并完成了改良设计方案,最后还借助评价体系对多个设计方案进行测评,以辅助进行方案优化和决策。通过实践,验证了评价体系基础模型是可行的、实用的和有效的,能够完成有效评价和保障产品形象设计品质的任务和目标；在一定程度上形成了可操作、易掌握、能量化的一般工业产品形象设计品质评价方法,即,利用评价体系基础模型控制和保障产品的形象设计品质的方法,这也是本文的研究目标。本文还延伸研究了以产品形象设计为主线和驱动的产品开发程序、相关方法和技术,开发了产品色彩分析系统(软件1.0版本)等,这些研究都是围绕着有效评价和保障产品形象的设计品质这一核心的展开的。
[Abstract]:As a result of the globalization of the economy and the intensification of international exchange activities, the tendency to reflect the national image through the image (quality) of various industrial products has gradually formed: on the one hand, China is already the world's second largest economy; on the other hand,Chinese-made products have been labeled cheap, inferior and imitated, affecting the reputation of Chinese companies and China's national image.This contradiction highlights the current and future period of time, Chinese enterprises must improve the design quality of products, establish a good product image, in order to participate in the global competition to gain brand reputation and identity.How to effectively evaluate and guarantee the design quality of product image is the main content, task and purpose of this study.On the basis of previous studies, this paper innovatively applies AHP theory to the research object and field of industrial product image design quality, with the help of expert investigation and in-depth interview.This paper analyzes the hierarchical relationship of many factors affecting product image design quality, constructs the basic model of general industrial product image design quality evaluation system, and makes use of mathematical analysis and statistical methods.The weight value of the influence factor is determined quantitatively, and the key words are used to express the affective tendency (meaning difference method, SD method, etc.). The index is graded by perceptual engineering and intention scale.The evaluation criteria of the three-level influence factors are drawn up and the tables are compiled.The quantification of influencing factors' weight and evaluation criteria is the innovation and research focus of this paper.In the process of design practice, the image quality test of lawn mower products is completed by using the basic model of the evaluation system, and the problems in image design quality of existing products are analyzed.The breakthrough point of the improved design is determined and the modified design scheme is completed. Finally, several design schemes are evaluated with the help of the evaluation system to assist in the optimization and decision-making of the scheme.Through practice, it is proved that the basic model of the evaluation system is feasible, practical and effective, and can accomplish the task and goal of effectively evaluating and ensuring the design quality of product image.The evaluation method of general industrial product image design quality, that is, the method of controlling and guaranteeing the product image design quality by using the basic model of evaluation system, is also the research goal of this paper.This paper also extends the research of product development program, related methods and technology, and develops the product color analysis system (software version 1.0), which takes product image design as the main line and drive.These studies focus on the core of effective evaluation and protection of product image design quality.
【学位授予单位】：北京林业大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：TB472
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本文编号：1724873