南京高校网球联盟单打巡回赛的价值评估及运作策略研究

发布时间：2018-04-18 17:18

本文选题：南京高校网球联盟 + 单打巡回赛　；参考：《南京体育学院》2016年硕士论文

【摘要】：南京高校网球联盟成立于2011年3月,是南京第一个高校学生自主创立的体育类组织。经过5年的发展,其成员数量已经从最初的15个高校网球社团发展到2014-2015赛季的43个,基本涵盖了南京全部具有网球资源的本、专科院校。品牌赛事单打巡回赛无论从参与人数、赛事规模和影响力都有了长足的发展,成为了南京高校网球爱好者参与体育活动、体验网球乐趣的最佳归宿。本文以南京高校网球联盟单打巡回赛为研究对象,通过文献资料、问卷调查、专家访谈法等研究方法,对南京高校网球联盟单打巡回赛的宗旨、参赛对象、加盟成员的发展历程等现状进行深入研究,通过主成分分析法,对300位联盟成员关于南京高校网球联盟单打巡回赛的各方面价值的认同度,设计15个选择题,每题分为“非常赞同”“赞同”“一般赞同”“部分不赞同”“完全不赞同”五个认同纬度,每个维度给予不同的分值,运行SPSS统计软件,得到因子解释原有变量总方差分布表和通过旋转后的因子载荷矩阵,通过归纳,总结出四个主要因子：传播高校体育文化的价值、促进球员自身发展的价值、推动网球经济发展的价值以及完善体育社团制度的价值。通过对参赛球员和工作人员的调查,发现运作方在赛事规模、成员扩大方面花费过多精力,而对赛事自身呈现出来的问题不够重视,导致单打巡回赛存在球员水平较低、比赛精彩程度不足,赛事运作人员专业性不足,赛事缺少稳定的赞助商以及其他赛事限制因素等较多问题,这些问题导致单打巡回赛的赛事运作进入瓶颈期,无法在扩大规模的同时做到深入挖掘赛事价值,为了更好的体现南京高校网球联盟单打巡回赛的举办初衷,通过德尔菲法,作者邀请了10位网球赛事的相关专家,提供单打巡回赛的必要背景资料与开放型的问卷,根据专家自身学识与实践经验,对南京高校网球联盟单打巡回赛的运作策略提出了全方位的建设性建议,并且通过三轮的统计反馈,基本达成了一致,专家认为南京高校网球联盟单打巡回赛应该在实现联盟管理制度统一化、赛事流程标准化、丰富赛事等级层次、赛事运作团队建设、开展赛事商业化运作模式五大运作策略做出尝试,这样才能更好的为南京高校网球爱好者服务,体现推动南京高校网球运动发展这一宗旨。
[Abstract]:Nanjing University Tennis League was founded in March 2011. It is the first sports organization founded by college students in Nanjing.After five years of development, the number of its members has grown from the first 15 colleges and universities tennis clubs to 43 in 2014-2015, basically covering all the tennis resources in Nanjing, specialized colleges and universities.The number of participants, the scale and the influence of brand single tournaments have developed rapidly, which has become the best destination for tennis lovers to participate in sports activities and experience the fun of tennis in Nanjing colleges and universities.This paper takes the singles touring of Nanjing University Tennis League as the research object, through the methods of literature, questionnaire, expert interview and so on, to the tenet and object of the singles tour of Nanjing University Tennis League.Through the principal component analysis (PCA), the author designs 15 multiple choice questions for 300 league members to identify with the value of each aspect of the singles tournament of Nanjing University Tennis League.Each topic is divided into "very agree", "agree", "approve", "agree", "disagree", "totally disagree" with five identity latitudes, each dimension gives a different score, runs the SPSS statistical software,The distribution table of total variance of original variables and the factor load matrix after rotation are obtained. Through induction, four main factors are summed up: the value of spreading sports culture in colleges and universities, and the value of promoting the development of players themselves.The value of promoting the economic development of tennis and the value of perfecting the sports association system.Through the investigation of the players and the staff, we find that the operator spends too much energy on the scale of the competition and the expansion of the members, but does not pay enough attention to the problems that the competition itself presents, which leads to the low level of the players in the singles tournaments.Lack of excellence, lack of professionalism, lack of stable sponsors, and other constraints lead to a bottleneck in the running of singles tournaments.In order to better reflect the original intention of the tennis league singles tournaments in Nanjing, through Delphi method, the author invited 10 related experts in tennis events, in order to better reflect the original intention of holding the singles tournaments in the Nanjing University Tennis League, in order to better reflect the original intention of holding the singles tournaments in Nanjing University.To provide necessary background information and open questionnaire for singles touring, according to the experts' own knowledge and practical experience, this paper puts forward some constructive suggestions on the operation strategy of singles touring in Nanjing University Tennis League.And through three rounds of statistical feedback, basically reached an agreement, experts believe that the Nanjing University Tennis League singles tournaments should realize the unification of the league management system, the standardization of the tournament process, and enrich the level of the tournament.In order to better serve tennis lovers in Nanjing colleges and universities, the aim of promoting the development of tennis in Nanjing colleges and universities can be better served by the construction of the team and the five major operation strategies of developing the commercial operation mode of the competition in order to provide a better service for tennis lovers in Nanjing colleges and universities.
【学位授予单位】：南京体育学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G845

【参考文献】