基于用户心理模型的产品体验设计研究

发布时间：2018-04-25 09:30

本文选题：体验设计 + 用户感受　；参考：《天津科技大学》2016年硕士论文

【摘要】：本世纪开始时,随着经济水平提升发达国家或地区的人们表现出对传统机械化设计的冷漠,转而喜好简洁、不生硬的的设计倾向,工业产品的设计制造向感性,偏注于心理等方面的设计转变。伴随着此类国家或地区经济发展方式的转变,更体现了"以人为本"的设计推动力趋势。产品体验设计应运而生。突显使用者情感和心理因素价值的重要性是产品体验设计的核心。它可以带给用户更为生动的产品体验,帮助客户感受更完善的体验。心理模型是产品体验设计的研究基础。本文在论述设计心理学的基础上,从使用者的心理学角度出发,联系产品的交互设计和体验设计相互关系,运用多学科理论,设立心理学模型。简要阐述分析产品体验设计中如何取得使用者感受的研究统计方法,以及在心理学指导下的设计的框架构建。从而使得设计师更为有效的进行工业品设计,将新的消费模式和生活模式带入人们的日常工作生活中。与此同时,对企业来说,通过产品的体验设计在新产品的研发中的应用,可以增加创新的源动力并提升产品的各项价值。本文利用心理学的诸多理论构建设计心理学,从多维度发散出去,运用心理学原理,在认知心理学的基础上结合行为学、动机学等理论,深入研究剖析产品体验设计中使用者主观感受的获取方法,结合相关理论建立了用户基于生理需求的基本体验,以及使用者的参与体验、思想层级的体验。并以此为理论架构,搭建设计心理学引领下的产品体验设计框架。同时对生产者而言,在产品研发生产过程中,通过体验设计的提前引入,大大增加产品的内在价值,富裕更多的创造性动力。
[Abstract]:At the beginning of this century, as people in developed countries or regions showed indifference to traditional mechanized designs, they preferred simple, non-rigid designs, and the design and manufacture of industrial products became perceptual. Partial attention to psychological and other aspects of the design changes. With the change of economic development mode of this kind of country or region, it reflects the design driving force trend of "people first". Product experience design came into being. Highlighting the importance of user emotional and psychological factors is the core of product experience design. It can bring users more vivid product experience, help customers feel more perfect experience. Psychological model is the basis of product experience design. Based on the discussion of design psychology and from the point of view of user's psychology, this paper combines the interaction design of products with the experience design, and sets up a psychological model by using the multi-disciplinary theory. This paper briefly describes the research and statistical methods of how to obtain the user's feelings in product experience design and the frame construction of the design under the guidance of psychology. So that designers can design industrial products more effectively and bring new consumption patterns and life patterns into people's daily work and life. At the same time, through the application of product experience design in the research and development of new products, enterprises can increase the source of innovation and enhance the value of products. This paper uses many theories of psychology to construct design psychology, diverges from many dimensions, applies the principle of psychology, and combines the theories of behavior and motivation on the basis of cognitive psychology. This paper deeply studies the methods of obtaining users' subjective feelings in product experience design, and establishes the basic experience of users based on physiological needs, the experience of users' participation and the experience of thought level combined with the relevant theory. And as a theoretical framework, build the product experience design framework under the guidance of design psychology. At the same time, for producers, in the process of product development and production, through the introduction of experience design in advance, greatly increase the intrinsic value of the product, rich more creative power.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472

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