基于结构方程模型的新产品开发信任影响因素的实证研究

发布时间：2018-05-08 05:56

  本文选题：新产品开发 + 信任　； 参考：《南京理工大学》2016年硕士论文

【摘要】：随着当前科学技术和经济水平的发展,我国现已基本告别短缺经济的时代。当前社会需求结构多样化,产品的生命周期也越来越短,因此,企业能否根据市场的变化而及时推出合适的新产品,是企业能否赢得市场竞争和发挥优势的关键所在。然而在新产品开发过程中,却面临着资金压力、市场前景不确定和能否开发成功等诸多风险,很多企业通过寻求合作伙伴、组成战略联盟的方式来共同开发、降低风险。然而,合作联盟关系的核心是信任,因此新产品开发合作过程中信任的问题显得日益重要。本文在回顾了新产品开发过程中信任研究相关理论的基础上,分析了A.O.史密斯(中国)热水器有限公司为代表的长三角地区的生产制造型企业新产品开发的现状和概况并设计了调查问卷。通过动态的研究视角,将其新产品开发合作过程中信任的形成分为三个阶段,分别提出“预期信任”、“感知信任”和“感情信任”三个新的概念。基于三者之间递进的逻辑关系,从而构建出新产品开发信任的概念模型。本文将采取理论分析与实证研究相结合的方式,研究在各个不同阶段信任建立过程中的影响因素,以及不同阶段变量之间的路径分析和作用机制,并探讨合作满意度在信任建立过程中的影响作用。本文主要采用描述性统计分析、信度、效度检验、因子分析和结构方程模型分析等方法,利用SPSS18.0和Lisrel8.7对概念模型和理论假设进行数据分析和实证检验并得出如下的主要结论：(1)预期信任对感知信任有着显著的正向影响。(2)预期信任对感情信任的影响作用,在接下来合作过程中会受到对方合作行为的影响,信任的程度会有所改变,因此预期信任对最终感情信任的形成与否并没有显著作用。(3)感知信任对合作满意度有着显著的正向影响。(4)预期信任对合作满意度有着显著的正向影响。(5)合作满意度对感情信任有着显著的正向影响。(6)感知信任在预期信任和合作满意度的关系中起部分中介作用。(7)合作满意度在感知信任和感情信任的关系中起部分中介作用。
[Abstract]:With the development of science and technology and economic level, our country has basically bid farewell to the era of shortage economy. At present, the structure of social demand is diversified and the life cycle of products is shorter and shorter. Therefore, it is the key for enterprises to win market competition and give play to their advantages if they can launch suitable new products according to the changes of market. However, in the process of new product development, there are many risks, such as capital pressure, uncertain market prospect and successful development. Many enterprises develop together and reduce the risk by seeking partners and forming strategic alliance. However, trust is the core of cooperative alliance, so trust is becoming more and more important in the process of new product development. On the basis of reviewing the related theories of trust research in the process of new product development, this paper analyzes A. O. Smith (China) Water heater Co., Ltd. is the representative of the Yangtze River Delta production and manufacturing enterprises of the status quo and general situation of new product development and design a questionnaire. From the perspective of dynamic research, the formation of trust in the process of new product development cooperation is divided into three stages, and three new concepts of "expected trust", "perceptual trust" and "emotional trust" are put forward respectively. Based on the progressive logic relationship between them, a conceptual model of new product development trust is constructed. In this paper, we will combine theoretical analysis with empirical research to study the influencing factors in the process of trust building in different stages, as well as the path analysis and action mechanism between variables in different stages. The effect of cooperation satisfaction on trust-building process is also discussed. This paper mainly adopts descriptive statistical analysis, reliability, validity test, factor analysis and structural equation model analysis. Using SPSS18.0 and Lisrel8.7 to analyze and test the conceptual model and theoretical hypothesis, the main conclusions are as follows: (1) Predictive trust has a significant positive effect on perceived trust. (2) the effect of anticipatory trust on emotional trust. In the subsequent process of cooperation, it will be affected by the other side's cooperative behavior, and the degree of trust will change. Therefore, expected trust has no significant effect on the formation of ultimate emotional trust.) perceived trust has a significant positive impact on cooperation satisfaction. 4) expected trust has a significant positive impact on cooperation satisfaction. Degree has a significant positive impact on emotional trust. 6) perceived trust plays a part intermediary role in the relationship between expected trust and cooperative satisfaction. 7) Cooperation satisfaction plays a part intermediary role in the relationship between perceived trust and emotional trust.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F273.2
，

本文编号：1860229