汽车4S店分布式集客识别系统设计与实现

发布时间：2018-05-10 17:30

本文选题：对等网络 + 分布式系统　；参考：《西南交通大学》2016年硕士论文

【摘要】：随着国内经济的发展,人们对汽车的需求量也越来越大,同时,各种汽车品牌和厂商的涌入也带来了更加激烈的市场竞争,对4S店的要求也越来越高。而汽车用户群的不断扩大产生了很多用户数据,这些信息对于汽车的销售、产品的投放、市场的推广等都有着十分重要的指导性作用。但在现在的汽车4S店中,这些数据大多是人为统计,会造成统计的集客信息不准确、不及时等情况,影响了销售人员工作效率及进店顾客的购车体验。另外,在4S店规模不断扩大且各分店之间地理位置分布较广的情况下,各4S分店之间的资源分散、工作人员得不到协调,最终导致统计的集客数据不准确且各店之间的集客数据难以及时同步、共享等问题,影响销售人员向重点顾客进行有针对性的产品推荐以及市场部门进行有针对性的产品投放和市场推广工作。本文的汽车4S店分布式集客识别系统是以汽车4S店为研究背景,实现了汽车4S店进店顾客的自动化人脸采集,本地人脸识别,邻近4S店的集客识别,识别结果汇总等功能,并最终实现集客统计的目的。本文主要完成了分布式系统的系统框架设计以及各对等节点的设计与实现,在此基础上,对各个环节设计与实现中存在的问题进行了研究并给出了解决方案。在系统设计方面,采用了P2P结构进行邻近4S店集客识别任务的分发,在进行本地集客识别时,将本地计算机资源分为管理节点与计算节点,采用分布式计算的方式由管理节点将本地集客识别任务及对等节点4S店的识别请求分配到本地计算节点上进行识别运算,实现本店及临近4S店集客的识别；在P2P对等节点发现方面,经过对发现算法的设计提前筛选了不必要的网络通信过程；管理节点主要负责接收对等节点注册、向对等节点注册、接收计算节点注册、对消息和任务的管理以及向邻节点和计算节点分配任务等；计算节点负责向管理节点注册、接收管理节点分派的任务并返回识别结果等。该分布式集客识别子系统与采集子系统以及管理子系统采用统一的自定义的通信协议实现网络通信。通过该系统的应用,销售人员可以方便地获得进店顾客的历史集客信息,通过这些信息快速地了解该顾客的具体需求和关注的产品信息,以便为该顾客提供更有针对性的服务,市场部门也可以方便地获得各地4S店比较准确的集客数据,可以根据这些信息分析出某些车型受关注的程度,进行更准确的市场定位及产品推广本文首先对汽车4S店分布式集客识别系统的研究背景及意义、国内外研究现状进行了研究；然后根据4S店的应用背景和需求,对该分布式系统进行了系统的需求分析；紧接着详细介绍了系统结构的设计：包括系统的软硬件组成和网络拓扑的设计,然后将整个系统分为管理节点与计算节点分别进行详细设计与实现；最后对系统进行了测试,验证系统的功能和性能,并总结了所完成的工作,分析了该系统设计和实现过程中存在的不足及下一步研究的工作。
[Abstract]:With the development of domestic economy , the demand of automobile is becoming more and more important . At the same time , the influx of various automobile brands and manufacturers has also brought more fierce market competition , and the demand of 4S shops is more and more important .
In P2P peer discovery , an unnecessary network communication process is selected in advance through the design of discovery algorithm .
the management node is mainly responsible for receiving peer - to - peer node registration , registering with peer nodes , receiving computing node registration , managing messages and tasks , allocating tasks to neighboring nodes and computing nodes , and the like ;
Through the application of the system , the sales personnel can conveniently obtain the historical data collection information of the customers , so as to provide more targeted services for the customers , and the market departments can conveniently obtain the customer ' s specific needs and the product information of the attention , so as to provide more accurate market positioning and product popularization for the customers .
Then , according to the application background and demand of 4S shop , the demand analysis of the distributed system is carried out .
The design of the system structure is introduced in detail , including the hardware and software composition of the system and the design of the network topology , and then the whole system is divided into the management node and the computing node respectively for detailed design and implementation ;
Finally , the system is tested , the function and performance of the system are verified , and the work done is summarized , and the deficiencies in the design and implementation of the system and the work of the next study are analyzed .

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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