创业工坊商业模式创新研究

发布时间：2018-05-15 06:37

本文选题：民营科技型孵化器 + 商业模式创新　；参考：《大连理工大学》2016年硕士论文

【摘要】：为推动经济结构调整和经济增长方式转变,中国政府发出“大众创新、万众创业”的号召,极大地鼓励了创新创业活动的热情。科技型企业孵化器是创新创业活动最重要的载体,其发展对于推动创新创业活动具有重要的意义。同时在实施供给侧结构性改革作为中国经济转型升级主线背景下,科技型企业孵化器还承担着去化过剩产能和为创新经济发展降低成本的任务。根据国家科技部火炬中心统计,截止到2014年底,全国共有不同类型的科技型孵化器1748家,其中国家级科技型孵化器超过600家。不过,蓬勃昂扬的态势并不能掩盖科技型企业孵化器在其企业化经营中的问题,特别是民营科技型企业孵化器尚未形成可自我持续发展的能力,这是关乎民营科技型企业孵化器存亡的大事。而商业模式理论能够从整体很好地诠释科技型企业孵化器企业化经营中的商业逻辑,并进一步阐述了科技型企业孵化器所能为创新型创业提供孵化服务的价值主张以及构建的合作伙伴网络和核心资源等用以实现这一价值主张并获得可持续盈利的要素。民营科技型企业孵化器能够获利、能够生存与持续发展都源于选择了适合自身特质的各要素之间相互匹配的商业模式。本文以孵化器理论和商业模式创新研究为起点,结合实例创业工坊的发展现状,用商业模式画布模型为分析工具,识别出创业工坊商业模式中存在的问题和剖析了问题产生的根本原因,运用SWOT分析法探讨了创业工坊商业模式创新的可行性。在此基础上,通过重新定位创业工坊的客户细分群体从创业者这一单边市场到创业者+风险投资者的双边市场,构建创业工坊双边平台商业模式,同时,为了保证创业工坊双边平台商业模式的有效实施,提出相应构成要素支持和保障措施。通过本文希望一方面对创业工坊的发展具有现实的指导意义,另一方面也将为其他民营科技企业孵化器提供有意义的参考。
[Abstract]:In order to promote economic restructuring and transformation of economic growth mode, the Chinese government issued a call for "mass innovation, mass entrepreneurship", which greatly encouraged the enthusiasm of innovative entrepreneurial activities. Science and technology business incubator is the most important carrier of innovative entrepreneurial activities, and its development is of great significance to promote innovative entrepreneurial activities. At the same time, with the implementation of supply-side structural reform as the main line of China's economic transformation and upgrading, the technology-based business incubator also undertakes the task of removing excess capacity and reducing costs for the development of innovative economy. By the end of 2014, there were 1748 different types of science and technology incubators, including more than 600 national technology incubators, according to the Torch Center of the Ministry of Science and Technology. However, the booming trend can not cover up the problems of the high-tech business incubator in its enterprise management, especially the private enterprise incubator has not yet formed the ability of self-sustainable development. This is related to the survival of private-owned technology-based business incubators. And the business model theory can explain the business logic in the enterprise management of the science and technology business incubator well from the whole. Furthermore, the value proposition of technology business incubator to provide incubating service for innovative enterprises and the construction of partner network and core resources to realize this value proposition and obtain sustainable profit are further expounded. Private technology business incubator can profit, can survive and continue to develop from the choice of their own characteristics of the various elements of the matching business model. Based on the theory of incubator and the research of business model innovation, this paper uses the canvas model of business model as an analysis tool. This paper identifies the problems existing in the business model and analyzes the root causes of the problems, and probes into the feasibility of the innovation of the business model by using the SWOT analysis method. On this basis, through repositioning the customer segmentation group of the enterprise industry workshop from the one-sided market of the entrepreneur to the bilateral market of venture capital of the entrepreneur, the business model of the bilateral platform of the enterprise industry workshop is constructed, at the same time, In order to ensure the effective implementation of the business model of the bilateral platform, the corresponding elements support and safeguard measures are put forward. This paper hopes that on the one hand, it will have practical guiding significance for the development of entrepreneurial workshops, on the other hand, it will also provide a meaningful reference for other private science and technology business incubators.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F276.44

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