OKI常州公司企业文化建设策略研究

发布时间：2018-05-18 01:32

本文选题：企业文化建设 + 学习型组织　；参考：《南京理工大学》2016年硕士论文

【摘要】：自改革开放以来的30年,我国一直都是粗放式经济为主,直到进入21世纪以来才开始大规模向集约型经济转型。面对已经到来的21世纪的第二个十年,以信息技术为核心的“知识经济”的发展趋势,如何把握世界经济的走向,赶超世界经济发展的步伐,对中国企业的生存发展至关重要。虽然我国的企业在近几十年的发展过程中已经取得辉煌的业绩,但在文化建设方面的发展仍旧非常缓慢,大部分企业仍然在借鉴国外的一些成熟的企业文化模式。而美国学者彼得·圣吉所倡导的学习型组织这一新型的符合21世纪“知识经济”发展趋势的管理理论自问世以来,在世界各地得到了各国学者和企业的极大关注。世界经济向“知识经济”发展的这种趋势变化将使知识成为企业在未来竞争中生存下来并长期持续发展的惟一可持续的资源,因此了解、学习并掌握“学习型组织”的理论,建立“学习型组织”的企业文化已经成为未来企业管理变化的重要趋势。基于此,本文采用理论与实践相结合、以调查统计数据为辅助的方法,从企业文化这一角度切入,运用企业文化的相关理论模式以OKI常州公司这样一个日企为例,对公司的企业文化现状进行客观分析和评估,根据实际调查结果,找出公司企业文化建设需要改善的方面并制定了相应的实施方案加以改进。希望通过本文的分析研究能为在中国开展经营活动的跨国企业提供有益的借鉴和帮助。
[Abstract]:Since the reform and opening up since 30 years, China has been extensive economy, until the beginning of the 21st century, the large-scale transformation to intensive economy. In the face of the second decade of the 21st century, how to grasp the trend of the world economy and catch up with the pace of the development of the world economy is of great importance to the survival and development of Chinese enterprises. Although Chinese enterprises have made brilliant achievements in the process of development in recent decades, the development of cultural construction is still very slow, and most enterprises are still learning from some mature corporate culture models of foreign countries. Since the emergence of the new management theory of learning organization advocated by American scholar Peter Sangi, which accords with the development trend of "knowledge economy" in the 21st century, it has been paid great attention to by scholars and enterprises all over the world. The trend of the development of the world economy towards "knowledge economy" will make knowledge the only sustainable resource for enterprises to survive in the future competition and develop continuously for a long time. Therefore, we should understand, learn and master the theory of "learning organization". The enterprise culture of "learning organization" has become an important trend of enterprise management change in the future. Based on this, this paper adopts the combination of theory and practice, taking the investigation and statistics as the auxiliary method, from the angle of corporate culture, using the relevant theoretical model of corporate culture to take a Japanese enterprise such as OKI Changzhou Company as an example. This paper makes an objective analysis and evaluation on the present situation of corporate culture, finds out the aspects that need to be improved in the construction of corporate culture according to the actual investigation results, and formulates a corresponding implementation plan to improve it. It is hoped that the analysis and research in this paper can provide useful reference and help for multinational enterprises operating in China.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F270

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