体验式消费背景下的运动主题商业中心设计研究

发布时间：2018-05-21 06:31

本文选题：体验式消费 + 运动主题　；参考：《华南理工大学》2016年硕士论文

【摘要】：如今,随着人们生活水平的提高及全民健身时代的来临,绿色健康的生活方式已经成为大多数人追求的方向。据调查统计,在体验式消费背景下越来越多的商业中心纷纷加入运动业态品牌,以期能改变传统商业中心的疲软及抵抗网络时代下电商对传统商业的巨大冲击。运动主题商业中心的崛起,将给消费者带来全新的购物体验。文章主要围绕在消费模式及生活方式的改变下对运动主题商业中心的建筑形态及建筑空间产生的影响,并对其进行针对性分析研究。首先,对全民健身时代的来临与体验经济兴起的背景下,解读城市运动主题商业中心的发展过程,即逐步由简单的提供商品需求发展到一个以提供运动体验作为核心竞争力的商业中心。分析这种发展转变所带来对应商业中心建筑空间的变化,分别在主题类型、分布要素、设计要素三方面对其进行系统性的要素解析。同时对当前设计存在的不足与局限性做出一定的总结,提出问题,引出第四章的设计策略。其次,针对运动主题商业中心的要素解析,结合国内外相关理论及案例总结归纳出运动主题商业中心的设计策略。分别从四个方面来阐述,即选址策略、总体规划策略、场地环境的设计策略、建筑的运动主题营造策略。接着,通过国内外优秀的设计实践案例分析,运用前面所提到的相关理论知识和结论针对性地阐述这些成功的案例是如何从设计理念、空间布局、运动主题体验等层面来体现商业中心运动主题的,这对今后国内在此类建筑类型设计实践上具有重大的借鉴意义。最后,对本论文进行全方位的总结,及对其发展前景做出预测。以期能抛砖引玉,唤醒有关策划人员和建筑设计者在当今体验经济浪潮下抓住契机对运动主题商业中心的设计进行重新思考和探索,并以此指导建设、改善城市商业空间环境、引导顾客消费、激发城市活力、促进社会进步。
[Abstract]:Nowadays, with the improvement of people's living standard and the advent of the age of national fitness, green and healthy lifestyle has become the direction that most people pursue. According to the investigation and statistics, more and more commercial centers join the sports brand under the background of experiential consumption, in order to change the weakness of the traditional business center and resist the huge impact of e-commerce on traditional commerce in the Internet era. The rise of sports-themed business centers will bring new shopping experiences to consumers. This paper mainly focuses on the influence of the change of consumption pattern and life style on the architectural form and architectural space of the sports theme commercial center, and carries on the pertinence analysis and research to it. First of all, in the context of the advent of the age of national fitness and the rise of experience economy, the development process of the city sports theme commercial center is interpreted. That is, from a simple demand for goods to a business center that provides sports experience as the core competitiveness. This paper analyzes the changes of the corresponding commercial center building space brought about by this kind of development and analyzes them systematically in three aspects: theme type, distribution factor and design factor. At the same time, the shortcomings and limitations of the current design are summarized, problems are raised, and the fourth chapter of the design strategy is introduced. Secondly, according to the analysis of the elements of the sports theme business center, combined with the relevant theories and cases at home and abroad, summed up the design strategy of the sports theme business center. From four aspects, namely, the location strategy, the overall planning strategy, the design strategy of the site environment, the construction strategy of the movement theme of the building. Then, through the domestic and foreign outstanding design practice case analysis, uses the above mentioned related theory knowledge and the conclusion to expound these successful cases pertinently from the design idea, the spatial layout, Sports theme experience and other aspects to reflect the commercial center sports theme, which will be of great significance in the design practice of this kind of architecture in China. Finally, this paper is summarized in all directions, and its development prospect is forecasted. With a view to arousing relevant planners and architectural designers to seize the opportunity to re-think and explore the design of the motion-themed commercial center under the tide of experience economy today, and to guide the construction and improve the urban commercial space environment, Guide customer consumption, stimulate urban vitality, and promote social progress.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TU247

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