安徽省体育舞蹈培训市场供需形势研究

发布时间：2018-06-18 02:34

本文选题：体育舞蹈 + 培训市场　；参考：《北京体育大学》2016年硕士论文

【摘要】：体育舞蹈作为一项竞技性、艺术性、表演性、欣赏性、健身性较强的运动项目,自1986年引进中国后,随着市场经济一起蓬勃发展,中国体育舞蹈界人才也慢慢登上中外各大赛事舞台并形成一定规模,体育舞蹈成为一项时尚的运动广为普及,越来越受到广大人民群众的喜爱,消费者对其需求也日益旺盛。体育舞蹈培训作为体育舞蹈产业的有机组成部分,走产业化发展道路,是当前体育舞蹈发展的必然趋势。安徽省属于中部省份,无论从经济发展和体育舞蹈培训市场发展都能在一定程度上反映出中国发展水平。鉴于此,以安徽省为研究个案,通过文献资料法、调查法、数理统计法,在全面系统论述安徽省体育舞蹈所面临的外部环境、安徽省体育舞蹈培训机构所面临的市场需求和供给现状的基础上,分析影响安徽省体育舞蹈培训市场供需的主要因素,并提出具体的应对之策。通过研究,得出以下研究结论：(1)安徽省体育舞蹈发展面临着良好外部环境,包括：政治环境、经济环境、社会环境和技术环境四个方面。(2)安徽省体育舞蹈培训市场供给现状为：经营规模偏小,多为学员100人以下,注册资金30万元以下的小机构；场地设施不完善,场地专业化程度较低,配套设施不完善；师资力量薄弱,教练多为专业二级以下水平；培训课程内容设置不合理,与市场化需求不完全接轨。(3)安徽省体育舞蹈培训市场需求现状为：对拉丁舞的需求较高、需求主体男女比例失调、以青少年学员为主、对考级比赛和演出的需求较高、对培训机构的满意度不高。(4)安徽省体育舞蹈培训市场供需发展不均衡,主要体现在培训机构的“硬件”设施和“软件”服务无法满足市场日益旺盛的需求等方面。(5)安徽省体育舞蹈培训市场供需发展对策主要体现在以下三方面：加强政府的引导和协调、拓宽体育舞蹈培训市场发展途径,构建良好的体育舞蹈培训服务机制,拓展持续的培训发展路径。
[Abstract]:Sports dance as a competitive, artistic, performance, appreciation, fitness sports, since the introduction of China in 1986, with the rapid development of the market economy, The talent of Chinese sports dance field has also slowly stepped onto the stage of the major competitions between China and foreign countries and formed a certain scale. Sports dance has become a fashionable sport widely popularized, more and more loved by the masses of people, and consumers' demand for it is increasingly exuberant. As an organic part of sports dance industry, sports dance training is an inevitable trend of sports dance development. Anhui Province belongs to the central province, whether from the economic development and sports dance training market development can reflect the level of China's development to a certain extent. In view of this, taking Anhui Province as a case study, through the methods of literature, investigation and mathematical statistics, this paper systematically and comprehensively discusses the external environment of sports dance in Anhui Province. On the basis of the current situation of market demand and supply faced by Anhui sports dance training institutions, this paper analyzes the main factors affecting the supply and demand of Anhui sports dance training market, and puts forward some concrete countermeasures. Through research, we can draw the following conclusion: 1) the development of sports dance in Anhui Province is facing a good external environment, including: political environment, economic environment, The present situation of the sports dance training market in Anhui Province is as follows: the management scale is small, most of them are small organizations with less than 100 students, the registered capital is less than 300000 yuan, the venue facilities are not perfect, The degree of specialization of the site is low, the supporting facilities are not perfect, the teachers are weak, the coaches are mostly below the level of professional level two, the content of the training course is not reasonable, The present situation of the sports dance training market in Anhui Province is as follows: the demand for Latin dance is high, the proportion of men and women in demand is imbalance, the youth students are the main body, and the demand for grade examination competitions and performances is high. The development of sports dance training market in Anhui Province is not balanced. Mainly reflected in the training institutions "hardware" facilities and "software" services can not meet the growing market demand and other aspects.) Anhui Province sports dance training market supply and demand development countermeasures are mainly reflected in the following three aspects: Government guidance and coordination, To broaden the development of sports dance training market, to build a good sports dance training service mechanism, and to expand the continuous training development path.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J722.8

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