天津市女性居民旅游偏好调查

发布时间：2018-06-20 02:12

本文选题：旅游偏好 + 旅游决策行为　；参考：《天津财经大学》2016年硕士论文

【摘要】：随着经济社会的不断发展,我国国内旅游已经成为大众普遍的消费方式,而女性在旅游中发挥的作用也逐渐增大。新时代的女性,学历越来越高,工作越来越好,收入也越来越高,她们的出游需求也在不断扩大。如今,大多数的女性都在闲暇时外出旅游,不仅仅是看看外面的世界,增长见识,更多的是缓解平时工作上的压力。此外,数据显示,外出的女性人数很多,并且还在增长。相对于男性旅游人数的增长速度来说,女性旅游的增长速度是非常快的。然而,旅游业界针对女性的旅游产品十分稀缺,旅游界对其研究成果也较少。因此,文章以天津市的女性居民为研究对象,采用问卷调查法,从旅游态度,旅游动机,旅游决策行为,旅游消费行为进行调查并采用统计分析方法进行分析,归纳出天津市女性居民旅游偏好与特点,并为旅游相关企业部门提出开发女性旅游市场的几点建议,从而促进女性旅游的快速健康发展。论文共分为五部分,第一部分为绪论,主要介绍文章选题的背景及研究意义,介绍国内外的学者的研究成果,研究方法与思路,研究内容等。第二部分介绍相关概念,主要包括旅游偏好,旅游动机,旅游决策行为,旅游消费行为。第三部分为调查方案与问卷设计,主要包括调查目的,调查对象,调查方式,调查时间,分析方法等。第四部分为实证分析,根据问卷调查后收集的数据,先对人口统计结构特征进行描述,再从旅游态度,旅游动机,旅游决策行为,旅游消费行为对天津市女性居民旅游偏好进行数据分析。第五部分为结论与建议,通过对天津市女性居民旅游偏好进行归纳总结,提出开发女性旅游产品的具体建议。
[Abstract]:With the development of economy and society, domestic tourism has become a popular consumption mode in China, and the role of women in tourism has gradually increased. Women in the new age have higher academic qualifications, better jobs, higher incomes and greater demand for travel. Today, most women travel in their spare time, not just to see the outside world, to gain insight, but also to ease the stress at work. In addition, the figures show that the number of women going out is high and growing. Female tourism is growing at a very fast rate relative to the number of men traveling. However, tourism industry for women's tourism products are very scarce, tourism industry to its research results are also less. Therefore, the article takes the female residents of Tianjin as the research object, adopts the questionnaire method, carries on the investigation from the tourism attitude, the tourism motive, the tourism decision-making behavior, the tourism consumption behavior, and uses the statistical analysis method to carry on the analysis. This paper sums up the tourism preference and characteristics of Tianjin female residents and puts forward some suggestions for the tourism related enterprises to develop the female tourism market so as to promote the rapid and healthy development of female tourism. The paper is divided into five parts. The first part is the introduction. It mainly introduces the background and significance of the selected topic, the research results of scholars at home and abroad, the research methods and ideas, the research content and so on. The second part introduces the related concepts, including tourism preference, tourism motivation, tourism decision-making behavior, tourism consumption behavior. The third part is the design of the survey plan and questionnaire, including the purpose, the object, the way, the time, the analysis method and so on. The fourth part is the empirical analysis, according to the data collected after the questionnaire survey, firstly describes the demographic structure characteristics, then from the tourism attitude, tourism motivation, tourism decision-making behavior. Tourism consumption behavior is used to analyze the tourism preference of female residents in Tianjin. The fifth part is the conclusion and the suggestion, through the summary to the Tianjin female inhabitant's tourism preference, puts forward the concrete suggestion to develop the female tourism product.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7;C913.68;C912.6

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