基于供应链协同的国际货代A企业物流模式研究

发布时间：2018-07-26 11:39

【摘要】：随着我国汽车产业的蓬勃发展,汽车国际物流市场也不断扩大,一方面得到国家经济合作战略性决策的强力助推,而另一方面面临着国内大型汽车物流企业和跨国汽车物流商的竞争威胁。面对机遇与挑战,国际货代企业需要从传统的业务模式中蜕变。本文以构建国际货代A企业物流模式为出发点,采用理论和实证相结合的方式,基于供应链协同的理论和方法,研究其在为广汽丰田提供整车和零部件物流服务时,与供应链上合作伙伴协同运作的模式,为提升国际货代A企业汽车物流服务供应链整体运作效率提供有效的方式。首先,在供应链协同的相关理论的基础上,对货代企业物流服务供应链协同进行了定义；对国际货代A企业现状进行分析,以探索图法对汽车物流服务供应链的影响因素进行定性分析,确定物流模式、信息共享程度合作伙伴的忠诚度是影响A企业供应链协同性的主要影响因素。其次,阐述了物流联盟模式的基础理论,证实物流联盟模式可以实现物流联盟企业之间的协作效益和资源整合。从物流服务能力协同和供应链利益协同两方面说明构建的原则；设定国际货代A企业物流联盟主体,并确定主体之间协同关系；依据供应链协同的机制,从战略上确定了物流联盟合作伙伴的选择、信任与风险保障机制与利益分配机制；构建了国际货代A企业为广汽丰田物流体系提供的零部件供应物流业务和整车物流业务的协同运作模式,并给出面向物流任务的物流联盟企业物流资源协同配置模式的具体实施策略；在技术上通过梳理供应链的信息协同体系来保障供应链协同运作。最后,以国际货代A企业为例,进行调查统计和实例分析。结合构建的国际货代A企业的物流模式,对整车物流业务经济指标进行了对比,分析了物流服务供应链协同的效果；分析开展整车物流联盟班轮运价采购业务的组织模式和操作流程,运用Shapley值法、简化的MCRS法和最小核心法对联盟采购成本分摊进行测算：运用Shapley值法,在考虑协作成功率的前提下,对收益分配进行了计算,证实采用物流联盟模式的效果。
[Abstract]:With the vigorous development of China's automobile industry, the international automobile logistics market is also expanding. On the one hand, it is strongly promoted by the strategic decision of national economic cooperation. On the other hand, faced with the domestic large-scale automobile logistics enterprises and multinational automobile logistics business competition threat. Faced with opportunities and challenges, international freight forwarding enterprises need to transform from the traditional business model. Based on the theory and method of supply chain coordination, this paper studies the logistics service of whole vehicle and parts for Guangzhou Auto Toyota, based on the theory and method of constructing the logistics model of International Freight forwarding Company A, adopting the combination of theory and practice. The mode of cooperating with partners in the supply chain provides an effective way to improve the overall operation efficiency of the automobile logistics service supply chain of the international freight forwarding company A. First of all, on the basis of the theory of supply chain coordination, the paper defines the logistics service supply chain coordination of freight forwarding enterprises, and analyzes the current situation of international freight forwarding A enterprises. Based on the qualitative analysis of the influencing factors of automobile logistics service supply chain by the method of exploratory diagram, the logistics mode is determined, and the loyalty of partners to the degree of information sharing is the main influencing factor of supply chain synergy in A enterprise. Secondly, the basic theory of logistics alliance model is expounded, and it is proved that logistics alliance mode can realize cooperation benefit and resource integration among logistics alliance enterprises. From the logistics service ability coordination and the supply chain benefit coordination two aspects explains the construction principle; sets up the international freight forwarder A enterprise logistics alliance main body, and determines the main body coordination relations; according to the supply chain coordination mechanism, From the strategic point of view, the selection of logistics alliance partners, trust and risk protection mechanism and benefit distribution mechanism are determined. The cooperative operation mode of parts supply logistics business and whole vehicle logistics business provided by International Freight Agency A enterprise for Guangzhou Auto Toyota Logistics system is constructed. The specific implementation strategy of logistics alliance enterprise logistics resource coordination allocation mode is given, and the supply chain cooperative operation is ensured by combing the information coordination system of supply chain technically. Finally, take the international freight forwarder A enterprise as an example, carries on the investigation statistics and the example analysis. Combined with the logistics model of the international freight forwarding A enterprise, the economic index of the whole vehicle logistics business is compared, and the effect of logistics service supply chain coordination is analyzed. This paper analyzes the organization mode and operation flow of the whole vehicle logistics alliance liner price purchasing business, uses the Shapley value method, the simplified MCRS method and the minimum core method to calculate the alliance procurement cost allocation, and uses the Shapley value method. On the premise of considering the success rate of cooperation, the profit distribution is calculated, and the effect of logistics alliance mode is verified.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.23

【相似文献】