陕西省商洛市政府类农业网站调查分析与构建

发布时间：2018-08-16 10:37

【摘要】：农业网站是农业信息化的重要信息平台,信息化是农业现代化发展的制高点,是加快推进农业现代化的重要途径。在快速发展的信息化时代,只有发展农业信息化才能使当地农产品在市场竞争中立于不败之地。本文认为构建地方政府类农业网站,使互联网农业信息平台不断适应现代农业发展需求,对于加快商洛市农业信息化进程具有望提高农业信息管理效率、促进农业综合服务信息化等重要意义。围绕国内外政府类农业网站发展现状,梳理商业模式理论,分析典型商业模式特点,探究地方政府类农业网站在政务公开、信息服务等方面的运营机制,分析了以商洛农业网建设发展情况,通过线上线下问卷调查、面对面询问、互联网数据分析等调查方法,调查商洛市农业网站的信息体系、形式设计、用户满意度等内容,分析得出地方政府类农业网站具有信息网络框架完整、管理制度全面、责任落实、信息覆盖面全、经验丰富、智力储备充实等优势,同时存在影响力小、服务不平衡、信息利用率低、形象缺乏管理等问题。论文综合商业模式理论,从地方政府类农业网站构建的运营模式定位、信息体系建设、形象体系建设三个方面对商洛农业网网站进行全方位精细化构建,提出定位、内容、形势三个环节。1.定位环节包含“两个关系”的定位,一是满足“需求关系”,查摆组织方和服务对象网站需求,定位符合价值需求,服务精准。二是满足“权责关系”,确定“ppp”权责模式,确保网站可持续健康运营。2.内容环节通过商洛农业网通过信息路线、信息流通、信息管理的三方面来进行信息体系构建。一是在信息路线上构建“两条线”模式,建立信息完善机制,加强地方特色品牌构建和支撑的农业信息服务;二是在信息管理上构建“会员制”信息管理模式,建立会员制农业信息资源管理体系,通过实名认证会员制商业模式,围绕网站品牌建设,开展品牌化推广、政企信息共享、电商服务等服务内容,提高网站社会效益,发掘促进特色现代农业、休闲农业发展经济效益。三是在信息流通上构建共享信息传播模式,通过建立多平台资源共享云机制,使信息服务平台体系化,整合商洛市农业参与者信息资源,丰富农业数据信息种类,提高信息流通度和资源利用率,指导地方农业信息化发展,打开制约商洛农业信息服务的瓶颈。3.形式环节通过网站形象体系建设,一是建立高起点的“4维策划”形象策划模式,从长、宽、深、时间四个维度进行网站形象设计,提高网站形象品质;二是构建品牌化管理模式,提高网站辨识度和影响力,强化“商洛农业”品牌推广,促进全市农产品品牌化建设;三是长效化管理网站形象,实施栏目责任制,保证网站栏目更新速度和稳定性。本文从网站各个角度的全方位分析商洛农业网的内容和形式,明晰网站的优势和存在问题。通过借鉴企业精细化管理、会员制等商业模式,革新全市农业参与者信息收录方式,丰富全市农业数据统计种类,提供更权威、实用、及时信息资源,打开商洛市农业网站发展瓶颈的突破口。通过多个农业信息平台同步建设,构建商洛市多平台资源共享云机制,最大限度提高信息流通度和资源利用率。
[Abstract]:Agricultural website is an important information platform for agricultural informationization, and informationization is the commanding point of agricultural modernization development and an important way to accelerate agricultural modernization.In the rapid development of information age, only by developing agricultural informationization can local agricultural products remain invincible in the market competition. Agricultural websites make the Internet agricultural information platform constantly adapt to the needs of modern agricultural development, which is expected to improve the efficiency of agricultural information management and promote the informatization of agricultural comprehensive services in Shangluo City. The characteristics of business model, explore the operation mechanism of local government agricultural websites in government affairs, information services and other aspects, analysis of Shangluo agricultural network construction and development, through online and offline questionnaires, face-to-face inquiries, Internet data analysis and other survey methods, survey Shangluo agricultural website information system, form design, users Satisfaction and other content, the analysis concluded that local government agricultural websites have the advantages of complete information network framework, comprehensive management system, responsibility implementation, information coverage, rich experience, intellectual reserve and so on. At the same time, there are some problems such as small influence, imbalance of service, low utilization of information, lack of image management and so on. From three aspects of operation mode positioning, information system construction and image system construction of local government agricultural websites, this paper proposes positioning, content and situation three links. The second is to satisfy the "power-responsibility relationship" and determine the "ppp" power-responsibility model to ensure the sustainable and healthy operation of the website. 2. Content links through Shangluo Agricultural Network through information routes, information circulation, information management three aspects to build the information system. To construct the "two-line" model, establish the information perfect mechanism, strengthen the local characteristic brand construction and the support agricultural information service; Second, to construct the "membership" information management model in the information management, establish the membership agricultural information resources management system, through the real-name certification membership business model, around the website brand construction, develop products. Brand promotion, information sharing between government and enterprises, e-commerce services and other services to improve the social benefits of the website, explore and promote the development of modern agriculture with characteristics, leisure agriculture economic benefits. Participants in information resources, enrich the types of agricultural data information, improve the flow of information and resource utilization, guide the development of local agricultural information, open the bottleneck of restricting Shangluo agricultural information services. 3. Formal links through the website image system construction, one is to establish a high starting point of the "four-dimensional planning" image planning model, from long, wide, deep, time Four dimensions of website image design to improve the quality of website image; second, to build a brand management model, improve website identification and influence, strengthen the promotion of "Shangluo Agriculture" brand, promote the city's brand building of agricultural products; third, long-term management of website image, column responsibility system, to ensure that the website column update speed and stability This paper analyzes the content and form of Shangluo Agricultural Network from all aspects of the website, clarifies the advantages and existing problems of the website, innovates the way of collecting information of agricultural participants in Shangluo City, enriches the statistical types of agricultural data in Shangluo City, and provides more authoritative, practical and timely information. Through the simultaneous construction of several agricultural information platforms, a multi-platform resource sharing cloud mechanism in Shangluo City is established to maximize the flow of information and resource utilization.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63;F327

【相似文献】