肥城市乡村旅游业发展问题研究

发布时间：2018-09-08 07:09

【摘要】：乡村旅游作为旅游业的一颗新星,以其独具特色的乡村民族民俗文化为载体,满足人们回归大自然、享受田园风光愿望,它作为一种旅游形式,正逐渐被人们接受和喜爱。肥城市近年来在乡村旅游发展方面取得了一些成就,并成为支撑肥城市经济的一个重要行业。但是其在发展过程中仍存在一些问题,比如景区功能单一、旅游文化薄弱、农户的资本要素参与度不高且参与项目单一、土地要素参与方式不灵活、劳动力要素参与层次低不够深入,以及旅游景区在景区联系性、综合文化方面较薄弱等诸多问题,迫切需要解决。本文在文献查阅、专家访谈、问卷调研的基础上,综合运用系统分析、统计分析等方法,重点从发展环境与条件、现状与农户参与度、问题与原因分析和对策建议等四方面,研究了肥城市乡村旅游业发展的相关问题。乡村旅游的定义,农户参与式理论是本文的研究理论基础。作者通过查阅相关文献、资料,构思研究过程并为所研究的问题提供理论依据,一是深入了解肥城市现存的乡村旅游资源情况;二是深入问卷调查了肥城市乡村旅游景区周边居民。针对调查数据,作者重点分析了肥城市乡村旅游下的环境和资源优势,分析发现肥城市乡村旅游在桃产品方面较有优势,可继续开发,创造更好的旅游项目。肥城市乡村旅游存在的问题与农户参与度因素强弱关系是本文研究的重点。本文通过实地调研和数据统计资料的整理,一方面在农户参与度方面从农户资本要素、土地要素、劳动力要素三个方面进行对应分析法分析,数据确定后通过构建参与指标、模型方法计算、散点图分析得出这三个参与因素在肥城乡村旅游的影响程度,由结论可知农户将本身自有的土地投入乡村旅游较多,但是投资方式比较唯一,多数为出租;其次是劳动力因素、资金因素投入较少,主要原因是农户资金不充足,以及投入劳动力获得回报较少。另一份问卷表通过KMO和Bartlett球形检测,将影响肥城市乡村旅游的因素进行排序,由结果可以看出其景区周围的公共基础设施、交通设施排名较高,但是在景区内旅游文化、各景区关联性、景区文化方面较弱,新型化的乡村旅游在这些方面亟待加强。肥城市乡村旅游发展的对策建议是本文研究的目的。针对肥城市乡村旅游发展存在的问题,提出了一些相对应的建议。经过分析得知,要发展肥城市乡村旅游,首先要有创新性景点,并扩宽农户参与方式;其次,政府要发挥相关职能,引导农户积极参与到乡村旅游建设中;最后,提高当地农户自身素质,加强自身技能。
[Abstract]:As a new star of tourism, rural tourism, with its unique rural folk culture as the carrier, meets people's desire to return to nature and enjoy pastoral scenery. As a form of tourism, it is gradually accepted and loved by people. Feicheng has made some achievements in the development of rural tourism in recent years, and has become an important industry to support the economy of Feicheng. However, there are still some problems in the process of development, such as the single function of scenic spots, the weak tourism culture, the low participation degree of capital elements of farmers and the single participation in projects, and the inflexibility of participation mode of land elements. The low level of participation of labor force elements is not deep enough, as well as tourism scenic spots in the connection of scenic spots, comprehensive culture is relatively weak and many other issues, urgent need to be resolved. On the basis of literature review, expert interview, questionnaire investigation and comprehensive use of the methods of system analysis and statistical analysis, this paper focuses on four aspects: development environment and conditions, current situation and farmers' participation, problem and cause analysis and countermeasures and suggestions. This paper studies the development of rural tourism in Feicheng City. The definition of rural tourism and the theory of farmers' participation are the theoretical basis of this paper. By consulting relevant documents and materials, the author conceive the research process and provide theoretical basis for the problems studied. Firstly, the author should deeply understand the existing rural tourism resources in Feicheng City. Second, in-depth questionnaire survey of the surrounding residents of rural tourism spots in Feicheng City. Based on the investigation data, the author analyzes the environmental and resource advantages of rural tourism in Feicheng city, and finds that rural tourism in Feicheng city has more advantages in peach products, which can continue to develop and create better tourism projects. The relationship between the problems of rural tourism and farmers' participation is the focus of this paper. Through field investigation and statistical data collation, on the one hand, the paper analyzes the peasant household participation from three aspects: capital factor, land factor and labor factor. After the data is determined, the participation index is constructed. Model method calculation, scattered plot analysis of the impact of these three factors in rural tourism in Feicheng, from the conclusion that farmers own their own land into rural tourism more, but the investment is the only way, mostly rental; Secondly, the labor force factor, the capital factor investment is less, the main reason is the peasant household fund is insufficient, and the input labor force obtains the return less. Another questionnaire was tested by KMO and Bartlett sphere to rank the factors affecting rural tourism in Feicheng City. From the results, it can be seen that the public infrastructure around the scenic area and the transportation facilities rank higher, but the tourism culture is within the scenic area. The cultural aspect of scenic spots is weak, and the new-type rural tourism needs to be strengthened. The countermeasures and suggestions for the development of rural tourism in Feicheng City are the purpose of this paper. In view of the problems existing in the development of rural tourism in Feicheng City, some corresponding suggestions are put forward. Through analysis, we know that in order to develop rural tourism in Feicheng, we must first have innovative scenic spots and broaden the participation of farmers; secondly, the government should play a related role to guide farmers to actively participate in rural tourism construction; finally, Improve the quality of local farmers and strengthen their own skills.
【学位授予单位】：山东农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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