基于职业女性用车行为的汽车内饰设计研究

发布时间：2018-11-03 11:15

【摘要】：随着社会经济的发展,汽车已成为人们生活的必需品。以男性消费为主导的汽车尽管兼顾了女性的部分需求,但没能充分考虑女性的需求,随着女性对汽车需求的增长,为女性汽车内饰设计的研究越发重要。本文从职业女性用车行为的角度研究了汽车内饰设计。本文以环境行为学、人体工程学和女性审美心理学为理论基础,首先阐述了课题的研究背景、国内外研究现状和研究意义,论述了环境行为学、人体工程学和女性审美心理学中与本研究相关的知识点。其次,分析了汽车内饰空间环境及构成要素,总结了影响汽车内饰空间的主要因素。同时,从女性的专属产品、汽车消费市场情况、男女性别差异研究了女性用户的特征与审美偏好。再次,以职业女性为研究对象,从AIO生活形态量表四个维度,采用访谈法和问卷调研法研究了职业女性的生活方式和影响职业女性对汽车内饰使用的相关因素。然后,采用行为观察法对选取的5位具有典型性与代表性的职业女性进行用车行为观察、记录与分析,再根据行为次数统计关键行为并进行分析,获得职业女性的用车需求;同时,通过访谈法进行补充,以全面获取职业女性用车的需求。最后,本文基于行为观察法和访谈法获取的职业女性的用车需求,归类并建立了需求与汽车内饰设计之间的映射关系,提出了职业女性的汽车内饰设计建议。并据此设计了一款适合职业女性的汽车内饰方案。本文分析职业女性的用车行为,获取用车需求,建立职业女性用车需求与汽车内饰设计之间的映射关系,并依此提出设计建议。本文的研究结论和思路,希望能对女性汽车内饰设计有一定的指导意义,对后来者研究职业女性用车行为和汽车内饰有一定的启发作用。
[Abstract]:With the development of social economy, automobile has become a necessity of people's life. Although the male consumption of cars has taken into account some of the needs of women, it has not fully considered the needs of women. With the increase of female demand for cars, the research on the design of female car interior is becoming more and more important. This paper studies the design of automobile interior from the angle of professional female car behavior. Based on the theories of environmental behavior, ergonomics and female aesthetic psychology, this paper firstly expounds the research background, the current situation and significance of the research at home and abroad, and discusses the environmental behavior. Ergonomics and female aesthetic psychology related to the knowledge of this study. Secondly, the paper analyzes the interior space environment and its components, and summarizes the main factors that affect the interior space. At the same time, the characteristics and aesthetic preferences of female users are studied from the female products, the situation of automobile consumption market and the gender difference between men and women. Thirdly, from the four dimensions of AIO life form scale, the author studied the living style of professional women and the related factors affecting the use of automobile interior decoration by using interview method and questionnaire survey. Then, the behavior of five typical and representative professional women were observed, recorded and analyzed by behavior observation method, and then the key behaviors were analyzed according to the number of behaviors, and the demand of professional women was obtained. At the same time, through the interview method to supplement, in order to obtain the professional female car demand. Finally, this paper classifies and establishes the mapping relationship between the demand and the interior design of the automobile, and puts forward some suggestions for the design of the interior decoration of the professional women based on the requirements of the professional women obtained by the behavioral observation method and the interview method. According to the design of a suitable for professional women car interior decoration scheme. This paper analyzes the vehicle behavior of professional women, acquires the vehicle demand, establishes the mapping relationship between the professional female vehicle demand and the automobile interior design, and puts forward some design suggestions accordingly. The conclusion and train of thought of this paper hope to have certain guiding significance to the female automobile interior design and enlighten the latecomers to study the professional female car behavior and the automobile interior decoration.
【学位授予单位】：江苏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U462

【参考文献】