邯郸市民对转基因食品认知的调查分析
发布时间：2019-03-06 18:00
【摘要】：随着21世纪生物技术的迅速发展,转基因技术已经广泛应用到人类生产生活的各个领域。从世界上首例转基因食品诞生的那刻起,人们对转基因食品安全性的争论就没有停止过。转基因作物的不断增加和发展,在给人类带来巨大利益的同时,其安全性也是一个备受关注和争议的问题。民以食为天,在人类生活水平的日益提高的同时,人们对食用安全越来越重视。消费者在市场经济的发展起到决定性的作用。其偏好和选择不仅关系着政府对于转基因食品的决策,而且也对转基因食品的发展有着重要作用。因此,对消费者展开认知程度的调查,不仅为转基因食品的发展方向提供依据,同时也为政府部门科学制定各项措施提供参考。本文通过探析邯郸市消费者对转基因食品的认知情况,分析总结影响认知的因素,结合消费者行为理论,运用计量和统计模型对所得数据加以描述性的说明和验证,从某种程度上能够显示出我国一些中小城市消费者对转基因食品的认知情况和消费态度,对转基因食品市场的发展及政府监管提出积极的建议。本研究在邯郸市区抽取25个不同的超市,随机发放1000份调查问卷作为研究样本,通过调查问卷设计的33个不同方向的问题,对不同人群的消费心理、了解情况和认知情况进行统计汇总,找出影响消费者认知的原因和规律,利用SPSS软件建立数据模型,通过有序分类Logistic回归模型科学系统地验证规律的准确性和可用性。调查结果显示,消费者的性别、年龄、职业、收入水平、文化程度等个体特征是影响认知的重要因素,年龄和收入水平、文化程度表现出强烈的正相关性,职业对认知也有一定的影响。认知水平与消费者的购买意愿有很大关系,消费者的认知根据食品种类的不同有着或大或小的影响,消费者自身需求也影响着消费者的认知。植物类转基因食品因其进入大众视野早和政府宣传力度大等原因被接受程度最高,对微生物类转基因食品抵触心理不强,对动物类转基因食品还持有怀疑态度。转基因食品的食用安全性和营养价值是消费者主要关心的问题,食品的价格和品牌知名度也在一定程度上影响着消费者的选择。消费者多是通过大众媒体网络获取相关信息,说明媒体在影响消费者认知中占据重要地位。政府和企业在转基因食品的监管和宣传力度上还有待加强,切实保障消费者的合法权益。消费者对转基因食品认可程度最高的是转基因技术带来的经济效益,转基因食品市场日后发展的潜力很大。
[Abstract]:With the rapid development of biotechnology in the 21st century, transgenic technology has been widely used in various fields of human production and life. Since the birth of the first genetically modified food in the world, the debate about the safety of genetically modified food has not stopped. With the increasing and development of genetically modified crops (GMOs), the safety of genetically modified crops (GMOs) is also a subject of great concern and controversy while it brings great benefits to human beings. With the improvement of human living standards, people pay more and more attention to food safety. Consumers play a decisive role in the development of market economy. Its preference and choice not only affect the government's decision-making on GM food, but also play an important role in the development of GM food. Therefore, the investigation of consumers' cognition will not only provide the basis for the development direction of genetically modified food, but also provide reference for government departments to formulate scientific measures. Based on the analysis of consumers' cognition of genetically modified food in Handan city, this paper analyzes and summarizes the factors that influence the cognition, combines the theory of consumer behavior, describes and validates the data obtained by using the econometric and statistical models. To some extent, it can show the cognition and consumption attitude of consumers to GM food in some small and medium-sized cities of our country, and put forward some positive suggestions on the development of GM food market and government supervision. In this study, 25 different supermarkets were selected from Handan city, and 1000 questionnaires were randomly distributed as research samples. Through the 33 questions of different directions designed by the questionnaire, the consumption psychology of different people was investigated. In order to find out the reasons and rules that affect consumers' cognition, the data model is established by SPSS software, and the accuracy and availability of the law are systematically verified by the ordered classification of Logistic regression model. The results show that the individual characteristics of consumers, such as gender, age, occupation, income level, educational level, are the important factors that influence cognition, age and income level, and educational level show strong positive correlation, and there is a strong positive correlation between age and income level, education level, and so on. Occupation also has a certain impact on cognition. The cognitive level has a great relationship with the consumers' willingness to buy. According to the different kinds of food, the cognition of consumers has a large or small impact, and the consumers' own needs also affect the consumers' cognition. Plant genetically modified food (GMF) has been accepted the highest because of its early entry into the public field of vision and strong government propaganda. It is not strong in resistance to genetically modified food of microorganism, but also has a skeptical attitude towards genetically modified food of animal type. The food safety and nutritional value of genetically modified food (GMF) is the main concern of consumers, and the price and brand popularity of GMF also affect the choice of consumers to a certain extent. Most consumers obtain relevant information through the mass media network, which shows that the media plays an important role in influencing consumers' cognition. The government and enterprises still need to strengthen the supervision and propaganda of GM food to protect the legitimate rights and interests of consumers. The highest degree of consumer recognition of GM food is the economic benefits brought by GM technology, which has great potential for future development of GM food market.
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55
本文编号：2435771
[Abstract]:With the rapid development of biotechnology in the 21st century, transgenic technology has been widely used in various fields of human production and life. Since the birth of the first genetically modified food in the world, the debate about the safety of genetically modified food has not stopped. With the increasing and development of genetically modified crops (GMOs), the safety of genetically modified crops (GMOs) is also a subject of great concern and controversy while it brings great benefits to human beings. With the improvement of human living standards, people pay more and more attention to food safety. Consumers play a decisive role in the development of market economy. Its preference and choice not only affect the government's decision-making on GM food, but also play an important role in the development of GM food. Therefore, the investigation of consumers' cognition will not only provide the basis for the development direction of genetically modified food, but also provide reference for government departments to formulate scientific measures. Based on the analysis of consumers' cognition of genetically modified food in Handan city, this paper analyzes and summarizes the factors that influence the cognition, combines the theory of consumer behavior, describes and validates the data obtained by using the econometric and statistical models. To some extent, it can show the cognition and consumption attitude of consumers to GM food in some small and medium-sized cities of our country, and put forward some positive suggestions on the development of GM food market and government supervision. In this study, 25 different supermarkets were selected from Handan city, and 1000 questionnaires were randomly distributed as research samples. Through the 33 questions of different directions designed by the questionnaire, the consumption psychology of different people was investigated. In order to find out the reasons and rules that affect consumers' cognition, the data model is established by SPSS software, and the accuracy and availability of the law are systematically verified by the ordered classification of Logistic regression model. The results show that the individual characteristics of consumers, such as gender, age, occupation, income level, educational level, are the important factors that influence cognition, age and income level, and educational level show strong positive correlation, and there is a strong positive correlation between age and income level, education level, and so on. Occupation also has a certain impact on cognition. The cognitive level has a great relationship with the consumers' willingness to buy. According to the different kinds of food, the cognition of consumers has a large or small impact, and the consumers' own needs also affect the consumers' cognition. Plant genetically modified food (GMF) has been accepted the highest because of its early entry into the public field of vision and strong government propaganda. It is not strong in resistance to genetically modified food of microorganism, but also has a skeptical attitude towards genetically modified food of animal type. The food safety and nutritional value of genetically modified food (GMF) is the main concern of consumers, and the price and brand popularity of GMF also affect the choice of consumers to a certain extent. Most consumers obtain relevant information through the mass media network, which shows that the media plays an important role in influencing consumers' cognition. The government and enterprises still need to strengthen the supervision and propaganda of GM food to protect the legitimate rights and interests of consumers. The highest degree of consumer recognition of GM food is the economic benefits brought by GM technology, which has great potential for future development of GM food market.
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55
【参考文献】
相关期刊论文 前3条
1 曹静;;转基因食品争议析因及启示[J];科技视界;2015年27期
2 张美冬;孙玲;熊秋芳;;转基因作物的安全性及其评价[J];湖北农业科学;2015年05期
3 范丽艳;魏威;朱正歌;;消费者转基因食品认知情况调查与思考[J];中国农学通报;2010年20期
，本文编号：2435771
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