互联网时代下我国小微企业成长的影响因素研究

发布时间：2019-04-22 07:59

【摘要】：近年来,随着国民经济结构性矛盾的日益加剧,小微企业已经逐步发展为促进经济的新引擎。根据我国有关工商部门统计数据显示:截止到2015年中上旬,已在工商部门注册登记的小微企业超过4300万户,约占我国企业总量的4/5。同时,小微企业为我国国民经济贡献了超50%的GDP,已经发展成为促进国民经济发展,解决就业,和推动产业结构化调整的中坚力量。毫无疑问,从过去的后工业化时代发展到现在的互联网时代,小微企业正发挥着越来越重要的作用。然而,我国小微企业却始终面临着严峻地生存危机,据不完全统计小微企业平均只有不到3年的存续年限,这严重阻碍了小微企业在社会化改革中重要作用的发挥,亦不利于我国国民经济的健康有序的发展。而如何解决小微企业"高死亡率,低存活率"的历史难题一直是学术界和管理学关注的永恒论题。本文通过对小微企业成长因素研究理论从无生命型到有生命型企业理论的梳理与回顾,结合当下商业环境与社会环境互联网化的时代背景,并以企业的生命本质为假设,运用生物仿生学的成长理论,研究分析了当代小微企业要提高存续期限,持续健康成长所需要关注的问题。通过构建互联网时代下小微企业成长影响因素新型指标体系,列举了包括企业内部和企业外部两方面共12个影响因素,并以此为基础,通过线上线下对小微企业发放相关调查问卷的形式进行抽样调查,并对回收后的问卷做数据处理,利用因子分析法,以及SPSS19.0软件发现各影响因素之间的相互关系,从而以实证依据佐证理论假设。
[Abstract]:In recent years, with the increasing structural contradictions of the national economy, small and micro-enterprises have gradually developed into a new engine to promote the economy. According to statistics of the relevant industrial and commercial departments in China, by mid-2015, more than 43 million small and micro-enterprises had been registered in the industrial and commercial sector, accounting for about 4 to 5 percent of the total number of enterprises in China. At the same time, GDP, which has contributed more than 50% to the national economy, has become the backbone of promoting the development of the national economy, solving employment, and promoting the structural adjustment of the industry. There is no doubt that from the post-industrial era to the present Internet era, small and micro-enterprises are playing a more and more important role. However, China's small and micro enterprises have always faced a severe survival crisis. According to incomplete statistics, the average survival period of small and micro enterprises is only less than three years, which seriously hinders the play of the important role of small and micro enterprises in the social reform. It is also not conducive to the healthy and orderly development of our national economy. How to solve the historical problem of "high mortality rate, low survival rate" of small and micro-enterprises has always been an eternal topic concerned by academia and management. By combing and reviewing the theory of growth factors of small and micro-enterprises from lifeless to living-type, this paper combines the current background of the Internet of business environment and social environment, and assumes the essence of enterprise's life. Based on the growth theory of bio-bionics, this paper studies and analyzes the problems that need to be paid attention to in order to improve the survival period and the sustainable and healthy growth of small and micro-enterprises. By constructing a new index system of the factors influencing the growth of small and micro-enterprises in the Internet era, this paper enumerates 12 factors including inside and outside of the enterprise, and on the basis of this, Through the online and offline questionnaires issued to small and micro-enterprises in the form of sample survey, and the recovered questionnaire for data processing, using factor analysis, and SPSS19.0 software to find out the relationship between the factors that affect each other. Thus, based on the empirical evidence of theoretical assumptions.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F276.3

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