西安市高校大学生体育消费行为及影响因素研究

发布时间：2019-06-05 02:17

【摘要】：现代生活消费中已缺少不了体育消费这一重要因素,即便是在体育经济学领域中体育消费也是一项重要的研究内容。我国目前的经济特征可以说是突飞猛进,人们的生活质量必然会跟着经济水平的提高也逐步提高,在这种环境下人们的消费意识同消费结构也必将发生改变。具有较高文化底蕴的大学生势必会成为社会发展的重要力量之一,城市的发展离不开大学生的推动作用,而开展体育活动的主要群体之一也是大学生,在未来城市发展中,大学生的消费行为走向显得极为重要。所以,通过分析社会因素、经济因素后对大学生目前就体育消费行为的状况进行研究,能够对我国西北中心城市西安市大学生的体育消费以及对我国大学生在体育消费的发展上起到积极、推动的作用。本文以西安市高校大学生作为调查对象,采用了文献资料法、访谈法、问卷调查法、数理统计法,对西安市大学生体育消费行为及影响因素进行分析研究,得出以下结论:1.西安市大学生对体育的健身功能了解的较为透彻,认为适当的进行体育运动能使身体健康、心态积极健康,并且就对体育消费而言大多是持肯定的态度,与此同时兼具展现美的价值,将体育消费纳为生活的必要组成部分。2.西安高校大学生体育消费的动机呈多样性,排在前2位的主要动机是实物需要(78.40%)、娱乐休闲(69.87%),最后1位是从众攀比(17.71%)。另外,西安市男女大学生分别在社会交往、体育成就,呈现出显著性差异,且男生高于女生;而在审美追求动机中却是女生比男生更强烈。3.西安市大学生的体育消费水平为401-600元/学年,并且不同性别、不同年级在体育消费水平上存在显著性差异。体育消费结构上,男、女大学生均以实物类和观赏类为主,参与类消费并不是目前大学生体育消费的主要方式。4.运用R-型因子对大学生体育消费的影响因素进行分析,最终确定7个主成分因子。依次为消费者因子、企业因子、环境因子、价格因子、场地与项目因子、市场因子和宣传因子,其中内部因素(主观因子)为消费者因子,外部因素(客观因子)包括企业因子、环境因子、价格因子、场地与项目因子、市场因子和宣传因子。
[Abstract]:Sports consumption is an important factor in modern life consumption, even in the field of sports economics, sports consumption is also an important research content. At present, the economic characteristics of our country can be said to be advancing by leaps and bounds, and the quality of life of people will inevitably improve gradually with the improvement of economic level. In this environment, people's consumption consciousness and consumption structure will also change. College students with high cultural background are bound to become one of the important forces of social development, the development of the city can not be separated from the role of college students, and one of the main groups to carry out sports activities is also college students, in the future urban development. The trend of college students' consumption behavior is very important. Therefore, through the analysis of social and economic factors, this paper studies the current situation of sports consumption behavior of college students. It can play a positive and promoting role in the sports consumption of college students in Xi'an, a central city in northwest China, and on the development of sports consumption in China. This paper takes Xi'an college students as the object of investigation, adopts the methods of literature, interview, questionnaire and mathematical statistics to analyze and study the sports consumption behavior and influencing factors of Xi'an college students, and draws the following conclusions: 1. Xi'an college students have a thorough understanding of the fitness function of physical education, and think that proper sports can make the body healthy, the state of mind is positive and healthy, and most of them hold a positive attitude towards sports consumption. At the same time, it has the value of showing beauty and taking sports consumption as an essential part of life. 2. The motivation of sports consumption of college students in Xi'an is diverse. The main motivation of the top two is physical needs (78.40%), entertainment and leisure (6987%), and the last one is crowd comparison (17.71%). In addition, there are significant differences in social communication and sports achievements between male and female students in Xi'an, and boys are higher than girls, but in aesthetic pursuit motivation, girls are stronger than boys. The sports consumption level of Xi'an college students is 401 鈮，

本文编号：2493179