象征交换及其在体验经济语境中的理论价值

发布时间：2017-12-31 15:26

本文关键词：象征交换及其在体验经济语境中的理论价值　出处：《郑州大学》2012年硕士论文　论文类型：学位论文

【摘要】：本文的构思建立在“祛主体化”这一基础概念之上,它是对市场经济交换系统一种重要而普遍的特征的概括,这一特征就是：经济交换不为主体的情感所左右,不受主体范围的价值所指导。与此相对应,本文提出了“主体标记”这一概念来描述礼物交换的主体情感特征。主体标记指认附着在交换媒介即礼物中的情感价值和象征意义。主体标记作为一种符号存在需要我们用“体验”这种本能去“观察”,正如我们在理解商品品牌的“地位符码”价值时所做的那样。在主体标记的基础上本文定义：象征交换是指以附有主体标记的媒介物为交换内容按照主体价值等价进行的自主交换。象征交换这一词项有影响力的使用最早出现在让.波德里亚的《符号政治经济学批判》及《象征交换与死亡》等著作中。但他并未对这一概念作出明确界定,读者只能通过全文内容去理解。我们所知道的是,波德里亚在比我们宽泛的多的语境中使用这一词项,例如易位书写中的词项交换以及世代之间的死亡交换。本文的象征交换概念与波德里亚的象征交换思想在深层内涵上有相当程度的默契,但区别也是显而易见的。经济交换和象征交换的比较研究是有趣的,我们会发现正是经济交换的无限扩展导致了一维经济价值的统治地位以及同质化弊病和现代社会的孤立感。而象征交换秩序的扩展可以解决同质化,虽然以经济价值为参照这一交换技术有些“低效”,但在物质丰裕的后现代社会这一弊端已成次要。因此,在体验经济的语境中我们讨论象征交换秩序复归并与经济交换秩序共存的可能。此外,本文还阐释了“表达困境”及网络世界的“符号主体”等有意义的现象。
[Abstract]:In this paper, based on the conception of "removing the subject" the basic concept, it is the exchange system and common characteristic of an important generalization to the market economy, the characteristic is: economic exchange as the main body of the emotion, the guidance from the value of the subject scope. Correspondingly, this paper puts forward the concept of "subject mark" to describe the present main emotional characteristics of exchange. The body tag attached to the medium of exchange that is identified in the present value of emotional and symbolic significance. The main mark as a symbol of existence we need to use the "experience" to "observe", as we understand the commodity brand "do the status code of the value of it.
In this paper based on the concept of "subject mark: symbolic exchange refers to the medium of the subject mark for the independent exchange of content in accordance with the main value equivalent. The use of symbolic exchange lexical entry influential first appeared in Jean Jean Baudrillard's critique of the political economy of < > and < > symbolic exchange and death etc. book. But he did not make a clear definition of the concept, the reader can only see through the content. What we know is that Baudrillard use this lexical entry than in our broad multi context, such as translocation between writing in the lexical entry and exchange exchange. This generation of death symbol exchange the exchange of ideas and concepts of Baudrillard have a considerable degree of understanding in the deep connotation, but the difference is obviously.
Economic exchange and symbolic exchange comparison is interesting, we may find that it is the unlimited expansion of economic exchange led to a one-dimensional economic value dominance and homogenization of the ills of modern society and the sense of isolation. And the extension of symbolic exchange order can solve the homogenization, although the economic value of this technology exchange some reference "inefficient", but in the material abundance of the ills of modern society has become secondary. Therefore, in the experience economy in the context of our discussion of return of symbolic exchange orders and exchange order may coexist with the economy. In addition, this paper also explains the expression of "dilemma" and network world "symbol subject" meaning the phenomenon.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F014.3

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