关于消费行为与幸福感的初探

发布时间：2018-02-08 15:36

本文关键词： 幸福感符号性消费关系性消费　出处：《复旦大学》2009年硕士论文　论文类型：学位论文

【摘要】： 本文从心理学的幸福感概念入手,一步步探讨幸福感的内涵及外延,以及丰观幸福感的测量方法,在揭示幸福感的影响因素的同时,探讨收入、消费与幸福感之间的内在联系,从消费行为的角度看待幸福感这一概念。根据个体所处社会的背景,人们对于某种消费行为的偏好及选择在一定程度上反映了他们的心理诉求,而这些心理诉求恰恰是心底对幸福感的呼唤。本文进一步在这些能反映特定幸福感追求的消费行为上展开研究,通过假设的提出,数据分析,初步探讨幸福感是否与消费者行为有联系,人们对幸福的追求能不能反映在日常的消费行为中。学术界对幸福感的研究虽然已经很深入,但对消费与幸福的研究还只停留在伦理学批判层面上,没有研究表明消费是否真的对幸福无益。本文旨在对消费与幸福之间的内在联系进行初步探讨,从消费者行为学的角度对幸福感进行分析,看看我们的购物清单中有多少是加了幸福的味道的。
[Abstract]:Starting with the concept of well-being in psychology, this paper probes into the connotation and extension of well-being step by step, and the measurement method of well-being. While revealing the influencing factors of well-being, it also explores the internal relationship between income, consumption and well-being. The concept of happiness is viewed from the perspective of consumer behavior. According to the background of the society in which individuals live, people's preferences and choices for a certain consumption behavior reflect their psychological demands to a certain extent. These psychological demands are precisely the call of the bottom of the heart to happiness. This paper further studies these consumer behaviors that can reflect the pursuit of a particular sense of well-being. Through hypotheses, the data are analyzed. This paper discusses whether happiness is related to consumer behavior and whether people's pursuit of happiness can be reflected in daily consumption behavior. Although the research on happiness in academic circles has been very deep, the research on consumption and happiness has only stayed at the critical level of ethics. There is no study on whether consumption is really bad for happiness. This paper aims to explore the intrinsic relationship between consumption and happiness and analyze happiness from the perspective of consumer behavior. Look at how much of our shopping list has added a taste of happiness.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：C913.3;F014.5

【引证文献】