网络经济环境下数字产品的市场均衡与定价分析

发布时间：2018-06-23 13:59

本文选题：网络经济 + 竞争性垄断　；参考：《广西大学》2004年硕士论文

【摘要】：网络经济在又被称为Internet经济。在网络经济环境中，由Internet所提供的信息服务使得普通大众掌握信息的速度、深度、广度大大超过前几代人，而且对经济形态的各个层次带来了不同于传统经济模式的巨大改变，以及由此产生的各种问题和机遇。所谓“网络经济”的形成就是以Internet服务为标志。具体来说，网络经济就是由信息产业和信息服务主导的经济，即信息经济，，或者叫信息服务经济。网络经济的出现，意味着一次彻底的、全方位的社会变革已经降临，其背后是全球一体化不断加速，是全球的市场化进程在加快。从全局的角度看，网络经济，将对以工业经济和制造经济为主的国民经济全局带来根本特征上的改变。由于在网络经济环境下，各种经济行为和运行方式都发生了根本的改变。数字产品作为网络经济运行的具体表现，其市场均衡机制和价格的形成机制也呈现出较传统经济环境下所不具备的特殊性。本文首先是对网络经济的基本含义以及较传统经济环境的特殊性进行讨论。然后在进一步阐述了信息的市场结构，以及产品供需双方对市场的影响。在明确了网络经济环境下数字市场结构的前提下，深入探讨两种基本的数字产品的定价模式。
[Abstract]:Network economy is also called Internet economy. In the network economy environment, the information service provided by the Internet makes the general public grasp the information faster, deeper and wider than the previous generations, and has brought about a huge change in the different levels of economic form, which is different from the traditional economic model. And the various problems and opportunities arising therefrom. The formation of the so-called "network economy" is marked by Internet service. Specifically, network economy is an economy dominated by information industry and information service, that is, information economy, or information service economy. The emergence of network economy means that a thorough and all-round social change has come. Behind it is the acceleration of global integration and the acceleration of the global market-oriented process. From the point of view of the overall situation, the network economy will bring about the change of the fundamental characteristics of the national economy, which is dominated by the industrial economy and the manufacturing economy. Because in the network economy environment, each kind of economic behavior and the movement way has taken place the fundamental change. As the concrete performance of the network economy, the market equilibrium mechanism and the price formation mechanism of digital product also show the particularity that the traditional economic environment does not have. This paper first discusses the basic meaning of network economy and the particularity of traditional economic environment. Then, the market structure of information and the influence of product supply and demand on the market are further expounded. On the premise of defining the structure of digital market in the environment of network economy, this paper probes into the pricing modes of two basic digital products.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F062.5

【共引文献】