獐子岛集团股份有限公司发展战略研究

发布时间：2018-01-06 01:33

本文关键词：獐子岛集团股份有限公司发展战略研究　出处：《石河子大学》2015年硕士论文　论文类型：学位论文

【摘要】：艾尔弗雷德·塞耶·马汉曾预言:谁控制了海洋,谁就控制了一切。21世纪是海洋经济的世纪,关注海洋就是关注人类的未来。中国是一个发展中的海洋大国,据国土资源部统计,“十一五”期间,中国海洋经济年均增长13.5%,持续高于同期国民经济增速。本文的研究对象獐子岛集团股份有限公司,是以海洋产业为主,集海珍品育苗、增养殖、加工、贸易、冻鲜品冷藏物流、客运、休闲渔业于一体的大型综合性海洋食品企业,也是国内最大的海产品养殖企业。本文主要运用了发展战略、SWOT理论、战略态势分类等理论,对我国海水养殖行业及獐子岛渔业集团从发展战略的角度进行了研究、分析和总结。文章首先引入了企业战略管理理论作为本文的理论基础,随后介绍了目前我国海水养殖行业现状及獐子岛渔业集团现阶段的发展战略,通过运用前述管理学理论,结合企业的内部条件及外部环境影响因素,对企业的发展战略进行了全面的分析,最后对企业的发展战略提出了针对性较强的优化意见。通过理论分析,本文得出以下结论:(1)公司当前总体战略适用纵向一体化战略,即SWOT中的SO战略。即依托獐子岛丰富的渔业资源和技术优势,对产品进行深加工,应用4P市场营销理论使销售环节市场化,最终使獐子岛集团成为渔业产业价值链的一体化运营商。(2)根据企业目前发展战略中存在的问题,本文制定了具体的战略优化措施,即分别从产品整合开发、生产扩张、研发提升、销售网络与渠道整合等角度进行了战略优化,以完善企业的纵向一体化发展战略。(3)具体保障措施的制定更多从每个细小环节出发紧紧围绕可执行性和协调性,使得总体战略和职能战略得到了贯彻和执行。本文从发展战略的角度出发,来探究獐子岛集团的企业战略定位,是战略管理学、企业管理学、发展经济学、海洋经济学等相结合的跨学科研究成果,具有一定的创新型;本文构建了一整套以战略发展、定位及设计为导向的海洋经济产业企业发展战略,为海洋经济行业提供理论指导。
[Abstract]:Alfredo Sayer Mahan predicted that whoever controls the ocean, the 21st century is the century of ocean economics. To pay attention to the ocean is to pay attention to the future of mankind. China is a developing marine power. According to the statistics of the Ministry of Land and Resources, the average annual growth of China's marine economy during the 11th Five-Year Plan period is 13.5%. The research object of this paper is Swertia Zidao Group Co., Ltd., which is focused on marine industry, collecting sea treasures to raise seedlings, increase breeding, processing, trade, frozen fresh products refrigerated logistics, passenger transport. Leisure fishery in one of the large integrated marine food enterprises, but also the largest seafood breeding enterprises in China. This paper mainly uses the development strategy SWOT theory, strategic situation classification theory. This paper studies, analyzes and summarizes the development strategy of China's mariculture industry and Swertia Island Fisheries Group. Firstly, this paper introduces the enterprise strategic management theory as the theoretical basis of this paper. Then introduced the current situation of marine aquaculture industry in China and the current development strategy of Swertia Island Fisheries Group, through the use of the management theory, combined with the internal conditions of the enterprise and external environmental factors. This paper makes a comprehensive analysis of the development strategy of the enterprise, and finally puts forward some suggestions on the optimization of the development strategy of the enterprise. This paper draws the following conclusion: 1) the current overall strategy of the company is suitable for vertical integration strategy, that is, the so strategy in SWOT, that is, relying on the abundant fishery resources and technological advantages of Swertia, the products are processed deeply. Applying 4P marketing theory to make the marketing link market-oriented and finally making Swertia Island Group the integrated operator of fishery industry value chain.) according to the problems existing in the current development strategy of the enterprise. This paper formulates the specific strategic optimization measures, that is, from the product integration and development, production expansion, R & D promotion, sales network and channel integration and other aspects of strategic optimization. In order to improve the vertical integration of enterprises development strategy. 3) the formulation of specific safeguards more from each small link around the implementation and coordination. So that the overall strategy and functional strategy has been carried out and implemented. This article from the perspective of development strategy to explore the strategic positioning of Swertia group is strategic management, enterprise management, development economics. The combination of marine economics and other interdisciplinary research results has a certain degree of innovation; In this paper, a set of strategic development, positioning and design oriented marine economic industry development strategy is constructed, which provides theoretical guidance for marine economic industry.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F326.4

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