基于社会网络分析的农业信息传播应用研究

发布时间：2018-01-06 10:27

本文关键词：基于社会网络分析的农业信息传播应用研究　出处：《湖南农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：党的十八大指出“解决好农业农村农民问题是全党工作重中之重”,“三农”问题是中国现代化建设的重要工作任务。信息已成为继劳动力、资本之后的重要的资源,成为一种重要的生产要素。无论是组织生产经营还是外出务工,农民越来越渴望拥有及时、准确的农业信息。农业信息的传播,有利于促进农业技术的推广,提高增加农产品产量,有助于增加农民收入、提高农民生活水平,为推进全面建设小康社会的目标具有重要意义。本文研究的目的通过社会网络分析方法对农业信息传播机制及应用的研究,提出相应的农业信息传播模型,构建农业信息传播网络,着重研究农业信息传播网络的相关特性,分析农业信息传播的动力学行为,帮助农民高效地获取自己想要的农业信息,增强农产品的市场预见性与灾害防范性。本文主要进行了以下五个方面的研究：第一、突破常规的属性数据统计分析,采用社会网络分析的方法研究社会关系、关系数据。从关系的视角研究农业信息传播的现象、传播结构和传播模式；第二、阐述了农业信息传播以及社会网络分析的基本理论,介绍农业信息传播的主要传播模式；第三、从社会关系、中心性、凝聚子群、结构洞等角度探究了农业信息在微观和宏观层面上的传播；第四、基于社会网络分析的农业信息动力学行为分析,探究农业信息传播中的动力学机制,透析农业信息的具体传播过程中人的态度和行为以及大众传播媒介对农业信息传播的影响；第五、以沅江市的三眼塘村和安化县的和谐村为例,进行了基于社会网络分析的农业信息传播实证分析。
[Abstract]:The party's eighteen big points out "to solve the problems of agriculture and rural farmers is the priority among priorities", "three rural issues" is an important task of Chinese modernization. Information has become the important resource of labor, capital, has become an important factor of production. The production and business organizations or migrant workers, farmers are increasingly eager to have timely and accurate agricultural information. The dissemination of agricultural information, is conducive to the promotion of agricultural technology, improve agricultural production, help to increase the income of farmers, improve the living standards of farmers, is of great significance to promote the goal of building a well-off society. The purpose of this paper through the study of the mechanism the agricultural information dissemination and application of the method of social network analysis, proposed agricultural information dissemination model, construction of agricultural information network dissemination, focuses on the dissemination of agricultural information network The relevant characteristics of complex, dynamic behavior analysis of agricultural information dissemination, helping farmers to effectively access their desired agricultural information, strengthen the agricultural product market forecast and disaster prevention. This paper mainly studies the following five aspects: first, through analysis of attribute data of conventional statistics, using social network analysis method study on social relations, from the perspective of the relationship between data. Research on agricultural information dissemination phenomenon, communication structure and communication mode; second, expounds the basic theory of agricultural information dissemination and social network, introduces the main mode of transmission of agricultural information dissemination; third, from the social relations, centrality, cohesion subgroup, structure hole angle to explore the dissemination of agricultural information in micro and macro level; fourth, analysis of agricultural information dynamic behavior based on social network analysis, research of agricultural information The kinetic mechanism of sowing in the specific communication process of agricultural information in dialysis people's attitudes and behavior as well as the mass media for the dissemination of agricultural information; fifth, the harmonious village of Yuanjiang city in three eye village and Anhua County as an example, the empirical analysis of the agricultural information dissemination based on social network analysis.

【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.3;G206

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