农户需求视角下晋中市农业技术推广服务研究

发布时间：2018-01-12 06:23

本文关键词：农户需求视角下晋中市农业技术推广服务研究　出处：《山西农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：农户是农产品的生产者,在市场经济环境下是农业技术推广需求和采用的主体,农户对农业生产经营和农业技术需求的选择有完全的决策权。所以,只有充分了解农户对农业技术的需求以及分析农户选择行为的影响因素,才可以促进农业技术推广服务的有效发展,从而帮助农户增收。文章随机调查了晋中市4个县市的400位农户,共发放调查问卷400份,收回有效问卷366份,通过实地走访农户、访谈当地农技推广站,制定问卷内容,通过有效问卷数据统计分析农户的农技需求服务情况。调查结果分析表明：1)农户的文化程度、家庭人员数量、人均承包土地面积以及主要收入来源是影响农户选择农技推广服务的主要因素；2)在需求内容方面：农户对新品种有着强烈的需求欲望,其次是新农药和新肥料的使用,而农产品市场供求信息也成为农户较为关心的一项内容；3)在需求途径方面：农户更希望专家或农技推广人员能够现场指导,面对面、手把手的教学；4)在农户自我学习和接受能力方面：由于农户自身受到文化程度的影响有一定的局限性,更希望今后在推广内容方面能够照顾到这一点,使内容更通俗易懂,简洁明了。
[Abstract]:Farmers are the producers of agricultural products, in the market economy environment is the main demand and adoption of agricultural technology, farmers of agricultural production and management and agricultural technology needs to choose a complete decision-making power. Only by fully understanding the farmers' demand for agricultural technology and analyzing the influencing factors of farmers' choice behavior can we promote the effective development of agricultural technology extension services. In order to help farmers increase income. The article randomly investigated 400 farmers in 4 counties and cities in Jinzhong City, a total of 400 questionnaires were distributed, 366 valid questionnaires were collected, and farmers were visited on the spot. Interview the local agricultural technology promotion station, make the questionnaire content, through the valid questionnaire data statistics analysis peasant household's agricultural technology demand service situation. The survey result analysis indicated that the farmer household education level, the family member quantity. The per capita contracted land area and main income sources are the main factors that affect farmers' choice of agricultural technology extension services; 2) in the aspect of demand content: farmers have a strong desire for new varieties, followed by the use of new pesticides and new fertilizers, and the information of market supply and demand of agricultural products has become a more concerned content of farmers; 3) in the aspect of demand path: farmers would prefer experts or agricultural extension personnel to be able to instruct on the spot, face to face and hand in hand; 4) in the aspect of farmers' self-learning and receptive ability: because the farmers themselves are influenced by the education level, they have certain limitations, and hope to take this point into account in the aspect of popularizing the content in the future, so that the content can be understood more easily. Be concise and clear.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.3

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