产品溢价、产业风险与合作社统一销售——基于大小户的合作博弈分析

发布时间：2018-01-15 01:11

本文关键词：产品溢价、产业风险与合作社统一销售——基于大小户的合作博弈分析　出处：《中国农村观察》2017年05期 　论文类型：期刊论文

【摘要】：近年来,农产品销售难现象频现。组建农民专业合作社进行统一销售被普遍认为是解决这一难题的重要选择之一,但现实中提供统一销售服务的合作社却是凤毛麟角,这与国际经验形成了极大的反差。本文通过构建一个大小户合作博弈分析框架,系统阐述了合作社统一销售服务形成的条件和机理,提出了产品溢价、产业风险影响合作社提供统一销售服务的研究假说,并用来自江苏、吉林和四川3省331村240家涉及农产品销售活动的合作社调查数据进行了实证研究。研究表明,现实中进行统一销售的合作社比例极低。小农户组织起来后,产品若能获得增值溢价会显著促进合作社进行统一销售。当合作社有能力降低产业风险时,产业风险越高,农户对合作社统一销售服务的需求越强,合作社越有可能进行统一销售。现实中提供统一销售服务的合作社比例偏低的原因在于:政策激励不恰当;农户经营规模普遍较小、实力有限;农产品质量监管体系不完善。
[Abstract]:In recent years, the difficult phenomenon of agricultural products sales frequently. The establishment of farmers' professional cooperatives to carry out unified sales is generally considered to be one of the important options to solve this problem. However, there are very few cooperatives providing unified sales services in reality, which is in contrast to international experience. This paper constructs a cooperative game analysis framework for large and small households. This paper systematically expounds the forming conditions and mechanism of cooperative unified sales service, and puts forward the hypothesis that product premium and industrial risk influence cooperatives to provide unified sales service, and use it from Jiangsu Province. An empirical study was conducted on 240 cooperatives involved in agricultural products marketing in 331 villages in Jilin and Sichuan provinces. In reality, the proportion of cooperatives selling uniformly is very low. When smallholder farmers are organized, if the product can get value-added premium, it will significantly promote the unified marketing of cooperatives. When cooperatives have the ability to reduce industrial risk. The higher the industrial risk, the stronger the demand for cooperative unified sales services. In reality, the proportion of cooperatives providing unified sales services is low because the policy incentives are not appropriate; The scale of farmers' management is generally small and the strength is limited; The quality supervision system of agricultural products is not perfect.
【作者单位】：南京农业大学中国粮食安全研究中心;上海市农业科学院农业科技信息研究所;福建农林大学经济学院;
【基金】：国家社会科学基金项目“农产品安全、气候变暖与农业生产转型研究”(编号:13&ZD160) 国家自然“合作社的‘准公共品属性’与政策支持的边界:理论与基于追踪调查的实证”(编号:71673047) 国家自然科学基金项目“人口变化和劳动成本上升背景下的农户适应性调整与中国粮食生产竞争力研究”(编号:71573133) 江苏省高校优势学科建设工程资助项目(PAPD)的资助
【分类号】：F224.32;F321.42
【正文快照】： 一、引言近年来,“小农户大市场”矛盾日益凸显,农产品销售难现象频现。组建农民专业合作社(下文简称“合作社”)被认为是解决农产品销售问题的重要方式之一(程漱兰,2005;何慧丽,2007)。但现实中合作社发展却不尽如人意,仅有少部分合作社提供农产品统一销售服务(王薇,2013)。

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