农户参与农产品物流标准化运作体系的行为意愿分析

发布时间：2018-02-20 04:38

本文关键词： 农产品物流农户标准化　出处：《武汉轻工大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国农业在世界农业的发展中,占有越来越重要的地位。近年来我国农业的不断发展,农产品的不断增收,不少农耕匮乏的国家都从我国进口农产品,有谷物、食用油、蔬菜、水果和鲜肉,在这些出口的农产品中既有油状液体又有蔬菜和水果这样对运输时间和运输条件有着苛刻要求的农产品。在国内,各地不仅拘泥于生产当地的农产品,还会将农产品销往外地,但在运输途中,蔬菜的损失每年都高达到30%这就导致物流成本的急剧升高,给农户和物流商家带来巨大损失,最终危害消费者利益。随着我国农产品贸易的不断增加,对农产品物流的质量水平有了越来越严格的要求。当今,国家在重视农产品的同时,更加注重农产品物流水平的发展,增加农产品物流水平,提高农产品运输质量,是我国同国际农产品物流发展的共同愿望。本文研究的重点是在推广实施农产品物流标准化运作体系中的农户行为意见,农产品生产的根本就是农户,我国每年巨大产量的农产品,除了与技术专家提供的农业专业生产技术有关外,农户的种植劳作起着至关重要的作用。在实施一项新技术前,我们首先要调查农户的行为意愿。本文在研究农户行为意愿时采用了计划行为理论这个心理学理论,根据理论的内容深入到农业专业合作社中了解农户想法,然后制作问卷在农户中发放,收集农户行为意愿的数据。在进行数据研究过程中采用SPSS19.0主成分分析法中的因子分析,运用结构方程模型SmartPLS2.0对假设模型进行检验,剔除假设不合理的因素,找出影响农户参与实施农产品物流标准化运作体系的具体原因,并制定对策,旨在推广农产品物流标准化运作体系,提高农产品物流整体发展水平,提高农产品物流发展效率
[Abstract]:China's agriculture plays an increasingly important role in the development of world agriculture. In recent years, with the continuous development of China's agriculture and the increasing income of agricultural products, many countries lacking farming have imported agricultural products from China, including cereals, edible oils, and vegetables. Fruits and fresh meat, such as vegetables and fruits, which have harsh requirements for transportation time and transport conditions, are among the agricultural products exported. At home, local production is not only restricted to the production of local agricultural products, Agricultural products will also be sold out of the country, but in transit, the loss of vegetables is as high as $30% a year, which leads to a sharp rise in logistics costs and huge losses to farmers and logistics businesses. With the increasing trade in agricultural products in our country, there are more and more stringent requirements on the quality level of agricultural products logistics. Nowadays, the country pays more attention to the development of agricultural products logistics while paying more attention to agricultural products. Increasing the level of agricultural products logistics and improving the quality of agricultural products transportation are the common aspirations of the development of agricultural products logistics both in China and in the world. The root of agricultural product production is the peasant household. In addition to the agricultural professional production technology provided by technical experts, the farming work of farmers plays a vital role in the production of agricultural products with huge output every year in our country. Before implementing a new technology, First of all, we need to investigate the behavior intention of farmers. This paper adopts the psychological theory of planning behavior theory when studying the behavior intention of farmers. According to the content of the theory, we go deep into the agricultural professional cooperatives to understand the farmers' ideas. Then the questionnaire was made and the data of farmers' behavior will be collected. In the process of data research, the factor analysis of SPSS19.0 principal component analysis method and the structural equation model SmartPLS2.0 were used to test the hypothesis model. By eliminating the unreasonable hypotheses, the paper finds out the specific reasons that affect farmers' participation in the implementation of agricultural logistics standardization operation system, and formulates countermeasures to promote the agricultural product logistics standardization operation system and improve the overall development level of agricultural product logistics. Improving the Development efficiency of Agricultural products Logistics
【学位授予单位】：武汉轻工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.6;F326.6

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