全域旅游背景下宁远县乡村旅游开发研究

发布时间：2018-03-21 04:04

本文选题：全域旅游　切入点：乡村旅游　出处：《湘潭大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着人民生活水平的提高,旅游业逐渐成为人民生活中不可或缺的一部分,且其正以强劲的势头成为具有前进力的“朝阳产业”。与此同时,在国家大力推行全域旅游发展的背景下,乡村旅游地位上升、发展优势日益显现,但其仍存在一系列问题,亟需解决。因此,运用SWOT分析法,对湖南省永州市宁远县乡村旅游开发的优势、劣势、机会、挑战进行分析,构建战略发展矩阵,同时对宁远县进行问卷调查研究,以寻求全域旅游背景下宁远县乡村旅游开发的影响因素,并提出相关的策略,对促进宁远县乡村旅游的健康发展,具有重要的理论和实践价值。首先,本文在整理国内外相关理论研究的基础上,对宁远县的乡村旅游开发进行SWOT分析,了解到宁远县开发乡村旅游已具有便利的区位、良好的地理环境和独特的旅游资源等优势,2016年更是被国家列入第二批全域旅游示范名单中,且其境内拥有国家级风景名胜区舜帝陵,具有一般区县无法匹敌的发展机遇,然而宁远县在发展过程中仍存在旅游产品单一、基础设施不完善、乡村旅游服务质量不高等劣势,同时也面临与周边乡村旅游地区产品趋同的挑战。其次,本文通过对宁远县的乡村旅游者和当地居民进行问卷调查,从性别、年龄、职业、学历、收入等不同人口特征了解游客的需求差异和当地居民的态度感知,同时对当地旅游企业进行了访谈分析。结果表明:(1)旅游设施不完善,扶持资金欠缺。(2)服务质量不高,乡村特色不凸显。(3)产业布局不合理,区域联动性不强。(4)宣传力度不够,不利于全面推广。最后,基于前文的研究结果,本文在全域旅游发展理念的指导下,提出强化“全域”旅游理念,发展乡村旅游;加强“全方位”规划,完善旅游设施;整合“全区域”资源,完善产业布局;优化“全过程”服务,凸显乡村特色;促进“全领域”联动,加大宣传力度等策略,以推进宁远县乡村旅游持续健康发展。
[Abstract]:With the improvement of people's living standard, the tourism industry has gradually become an integral part of people's life, and with a strong force of progress has become a "sunrise industry". At the same time, in the national vigorously promote the development of global tourism under the background of rural tourism development level, increasingly obvious advantages, but there are still a series of problems need to be solved. Therefore, using SWOT analysis method, the development of rural tourism in Ningyuan County of Yongzhou city in Hunan province advantages, disadvantages, opportunities and challenges of building strategic development matrix, and the questionnaire survey of Ning County in far, factors affecting the development of rural tourism in Ningyuan County under the background of global tourism seeking, and puts forward some strategies to promote the healthy development of rural tourism in Ningyuan County, which has important theoretical and practical value. Firstly, based on the consolidation of theoretical research at home and abroad On the SWOT analysis of rural tourism development of Ningyuan County, county to develop rural tourism has Ningyuan convenient location, good geographical environment and unique tourism resources and other advantages, in 2016 is included in the national second batch of global tourism demonstration list, and its territory has a national scenic area mausoleum is located with the development of opportunities, general districts unmatched, however, Ningyuan County in the development process there is still a single tourism product, inadequate infrastructure, rural tourism service quality is not high disadvantage, while also facing with the surrounding rural tourism area convergence products challenge. Secondly, based on the Ningyuan county rural tourists and local residents questionnaire survey, from gender, age, occupation, education, income and other demographic characteristics to understand the difference between the different needs of tourists and local residents attitudes and perceptions of the local tourism enterprises, at the same time For the interview analysis. The results showed that: (1) the tourism facilities, the lack of funds to support. (2) the service quality is not high, the rural characteristic is not prominent. (3) the industrial layout is unreasonable, regional linkage is not strong. (4) the lack of publicity, is not conducive to the comprehensive promotion. Finally, the results of the study before this paper based on the development of global tourism under the guidance of the concept, put forward to strengthen the concept of "global" tourism, rural tourism development; strengthen the comprehensive planning, improve the tourism facilities; the integration of "regional resources, improve the industrial layout; optimization of the whole process service, highlighting the rural character; promote the whole field" linkage, propaganda strategy, to promote the sustained and healthy development of rural tourism in Ningyuan county.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

【参考文献】