基于网络舆情的农产品质量安全事件应急管理分析研究

发布时间：2018-03-27 18:05

本文选题：农产品　切入点：质量安全　出处：《湖南农业大学》2015年硕士论文

【摘要】：互联网的发展,成为了整个网络舆情信息快速传播和蔓延的主要平台。人们利用网站新闻、网络论坛、空间、视频播客、手机媒体、微博、微信、QQ群、MSN群等网络媒体传播信息和发布信息。随着由于社会化媒体的快速发展,网络舆情信息的传播呈现两极分化的态势,有时候呈现正面和积极的,有时候却是虚假炒作,影响及其恶劣。农产品质量安全涉及国家重大安全的问题,受到的关注度和重视度也是非比寻常,相关的传统媒体和网络媒体对于农产品质量安全突发事件的报道也比比皆是,有些负面的报道扭曲事实,无限放大炒作或者无关乎农产品质量安全问题的都浮现出来,引起各界议论纷纷,社会恐慌,民心难安,导致对农业农村经济的发展都造成了严重的伤害。本文从近几年来的网络上传播的关于农产品质量安全事件出发,着重研究了如下的几个问题：(1)针对近几年来的农产品质量安全事件,着重分析网络舆情对农产品质量安全事件的影响。分析了农产品质量安全事件中的应急管理中存的问题,如何对农产品质量安全事件如何进行有效监控。(2)网络舆情对农产品质量安件事件的传播模式的分析：着重分析了网络舆情对农产品质量安全事件的影响,网络舆情对农产品质量安全事件的传播途径的分析以及并提出了农业质量安全事件的5W传播模型。(3)对农产品质量安全事件应急管理策略进行分析,从农产品质量安全事件的应急管理入手,着重分析了农产品质量安全事件应急管理原则和方法,构建了应急管理模型,对一个具体的案例分析农产品质量安全事件的应急管理策略。(4)设计了基于网络舆情的农产品质量安全事件应急管理系统,构建了农产品质量安全事件应急管理框架。
[Abstract]:The development of the Internet has become the main platform for the rapid dissemination and spread of Internet public opinion information. People use website news, online forums, space, video podcasts, mobile media, Weibo, With the rapid development of social media, the spread of online public opinion information presents a polarizing trend, sometimes positive and positive, but sometimes false hype. The impact is extremely bad. The quality and safety of agricultural products are related to major national security issues, and the attention and attention they receive are also unusual. Relevant traditional media and Internet media also report on unexpected incidents concerning the quality and safety of agricultural products. Some negative reports distorting the facts, exaggerating unlimited hype or not related to the quality and safety of agricultural products have emerged, causing discussion and social panic from all walks of life, and people's feelings are difficult to calm. It has caused serious harm to the development of agricultural and rural economy. This article starts from the incidents about the quality and safety of agricultural products spread on the Internet in recent years. Focusing on the following questions: 1) in view of the agricultural product quality and safety incidents in recent years, focusing on the impact of network public opinion on agricultural product quality and safety events, and analyzing the problems existing in the emergency management of agricultural product quality and safety incidents, How to effectively monitor the quality and safety events of agricultural products? how to monitor the quality and safety events of agricultural products?) the analysis of the transmission mode of network public opinion on the quality safety incidents of agricultural products: the influence of network public opinion on the quality and safety events of agricultural products is analyzed emphatically. Network public opinion analysis of agricultural product quality and safety events spread way and put forward a 5W transmission model of agricultural quality and safety events to analyze the emergency management strategy of agricultural products quality and safety incidents. Starting with the emergency management of agricultural product quality and safety events, the principles and methods of emergency management of agricultural product quality and safety incidents are analyzed, and the emergency management model is constructed. An emergency management system of agricultural product quality and safety events based on network public opinion is designed, and a framework of agricultural product quality and safety incident emergency management is constructed based on the analysis of a specific case study on the emergency management strategy of agricultural product quality and safety events.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;F322

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