天津市静海县台头西瓜产业化发展模式研究

发布时间：2018-04-05 17:16

本文选题：台头西瓜　切入点：SWOT分析　出处：《天津大学》2015年硕士论文

【摘要】：研究台头西瓜产业化发展模式是现代都市型农业和城乡一体化战略的发展要求,有助于壮大传统优势名牌农产品,促进农业不断增效、农民持续增收和农村和谐稳定,为地区经济社会协调发展提供基础保障。本文运用经济管理学的一般原理和具体分析方法,对台头西瓜产业化发展模式进行了研究。1、为了解台头西瓜产业化发展的基础,本文通过介绍台头西瓜主要生产现状,概括西瓜销售渠道和品牌创建所带来的效益分析,探讨台头西瓜产业发展所面临的产供销一些列问题,最后深刻剖析问题的成因。2、围绕台头西瓜发展现状和存在问题,通过实施创新引领战略、设施提升战略、科学规划战略,提出台头镇的农业发展定位,即现代农业示范区、绿色瓜菜供给基地、生态休闲观光基地,有助于进一步做大做强区域品牌,为台头镇经济社会协调发展提供基础保障。3、应用SWOT分析方法,对台头西瓜产业化发展模式进行了分析,通过综合评价,得出战略选择,同时围绕台头西瓜发展现状和存在问题,确定战略发展方向。在此基础上,明确台头西瓜产业发展的指导思想和基本原则,制定“农户+基地+合作社+西瓜协会”的运营体系,提出四种主要发展模式,即:种植业一体化模式、良种繁育模式、加工物流模式、休闲观光模式。4、围绕台头西瓜产业化发展模式,借鉴国内外优势农产品的成功经验,从强化科技支撑、推进合作社创新发展、落实土地制度改革措施、拉伸和完善产业链条、放大地理标志品牌效应等五个方面提出了对策建议。
[Abstract]:The research on the development mode of watermelon industrialization is the requirement of the development of modern urban agriculture and urban and rural integration strategy, which is helpful to strengthen the traditional advantages of famous agricultural products, promote the continuous increase of agricultural efficiency, increase farmers' income and maintain harmony and stability in rural areas.To provide the basic guarantee for the coordinated development of regional economy and society.In this paper, the general principles and concrete analysis methods of economic management were used to study the development model of Taitou watermelon industrialization. In order to understand the basis of the development of Taitou watermelon industrialization, this paper introduced the main production status of Taitou watermelon.This paper summarizes the benefit analysis of watermelon sales channel and brand establishment, probes into some problems of production, supply and marketing faced by the development of Taitou watermelon industry, and finally deeply analyzes the causes of the problems. 2. The present situation and existing problems surrounding the development of Taitou watermelon are discussed.Through the implementation of innovation leading strategy, facility upgrading strategy, scientific planning strategy, the agricultural development orientation of Taitou Town is put forward, that is, modern agricultural demonstration area, green melon and vegetable supply base, ecological leisure and sightseeing base.It is helpful to further make the regional brand bigger and stronger, to provide basic guarantee for the coordinated development of economy and society in Taitou Town, and to analyze the development mode of Taitou watermelon industrialization by using SWOT analysis method. Through comprehensive evaluation, the strategic choice is obtained.At the same time, the development of watermelon around the status quo and problems, determine the strategic development direction.On this basis, the guiding ideology and basic principles of the development of Taitou watermelon industry are clarified, the operation system of Watermelon Association of Farmer Base Cooperative is formulated, and four main development modes are put forward, that is, the integration model of planting industry.Improved breed breeding model, processing logistics model, leisure and sightseeing mode .4. around the development model of watermelon industrialization at the head of the platform, and drawing on the successful experience of domestic and foreign superior agricultural products, from strengthening the support of science and technology, to promote the cooperative innovation and development,The paper puts forward the countermeasures from five aspects: carrying out the reform measures of land system, stretching and perfecting the industrial chain, amplifying the geographical indication brand effect and so on.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13

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