基于SWOT分析的中国农业物联网运营商发展战略选择

发布时间：2018-04-08 08:19

本文选题：农业　切入点：物联网　出处：《广东农业科学》2016年12期

【摘要】：农业物联网能够利用互联网等通信技术,将传感器、控制器、移动终端等通过新的方式联在一起,实现农业信息化的远程管理控制和智能管理,是农业智能化发展的重要体现。运营商位于农业物联网产业链的中游,在产业链中牵头两边,承接了上游的初始传感设备商和下游的客户服务端,战略地位十分重要。从运营商入手,用SWOT矩阵对运营商在农业物联网产业链中的发展定位、发展现状、面对的机遇与挑战进行深入分析,据此提出了运营商在未来农业物联网发展中的战略选择,丰富了现有文献。
[Abstract]:The agricultural Internet of things can make use of the communication technology such as the Internet of things to connect the sensors, controllers, mobile terminals and so on through new ways to realize the remote management, control and intelligent management of agricultural informatization, which is an important embodiment of the development of agricultural intelligence.Operators are located in the middle of the industrial chain of the agricultural Internet of things, leading both sides of the industrial chain to undertake the upstream initial sensor equipment and downstream customer service, strategic position is very important.Starting with the operators, this paper analyzes the development orientation, current situation, opportunities and challenges of the operators in the agricultural Internet of things industry chain with SWOT matrix, and puts forward the strategic choice of the operators in the future development of the agricultural Internet of things.It enriches the existing literature.
【作者单位】：北京农业信息技术研究中心/国家农业信息化工程技术研究中心/农业部农业信息技术重点实验室/北京市农业物联网工程技术研究中心;
【基金】：北京市农林科学院创新能力建设专项(KJCX20160501) 中国工程院咨询项目(2016-ZD-03-04) 北京市社会科学基金(16LJC010)
【分类号】：F626;F323.3

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