我国饲料企业竞争力评价研究

发布时间：2018-04-10 06:20

本文选题：饲料企业　切入点：竞争力　出处：《东北农业大学》2015年硕士论文

【摘要】：我国的饲料工业起步相对较晚,70年代末期,随着改革开放的春风,我国相继成立了一些以国营性质为代表的饲料企业,这标志着我国饲料工业的起步,而到了80年代中期,随着我国经济的进一步发展和政策环境的逐步改善,我国饲料企业也进入了一个迅速发展的阶段。我国饲料工业发展至今,已经取得了较好成绩,其饲料总产量已跃居世界第一位。饲料工业作为我国工业体系中的重要组成部分,对经济发展的推动作用已越来越明显。而饲料企业作为饲料工业体系中的微观经济主体,对我国的饲料工业发展又起着非常重要的作用,饲料企业的整体综合实力和市场竞争力的强弱在一定程度上决定着我国饲料工业的发展。对于一个企业来说,决定其生存和未来发展的是这个企业现在和未来的市场竞争力。因此,企业之间竞争力的差异程度将决定企业在市场中的地位。对于企业来说,必须把如何提高企业竞争力提到战略高度来进行研究,所以企业必须把握和充分利用好内外资源,在残酷的市场竞争中,不断进行自我的完善和提高,从而持续保持市场竞争力,推动企业不断向前发展壮大。当前理论界对饲料企业研究的方向和内容及使用的研究方法很多,但概括起来主要侧重于定性研究,关注的焦点主要是当前饲料企业及行业的现状、存在的不足、以及未来饲料企业及行业发展的方向、提出的意见和对策等,而对饲料企业竞争力进行定量研究的很少,因此本文重点研究企业竞争力的构成因素,通过引入因子分析法对饲料企业的竞争力评价体系进行研究,并为饲料企业竞争力的研究构建评价指标体系和方法,这不仅丰富了理论界对饲料企业竞争力的研究视角,同时也对饲料企业如何提高竞争力有很好的理论指导意义。本文对饲料企业竞争力的研究思路是首先综合了理论界对饲料企业竞争力的前期研究,在此基础上,结合当前中国饲料企业的发展历史和现状,最后确定饲料企业竞争力评价指标体系。其次,引入因子分析的方法,重点收集和分析29家饲料企业的竞争力情况。最后根据研究结果结合现实情况,对如何增强饲料企业的市场竞争力提出一些建议和想法。经过对29家饲料企业的定性和定量分析,得出企业基于各指标的单项得分和综合得分,得分较高企业说明其综合竞争力水平较高,同时单项指标得分反映着企业在发展过程中的不足,针对样本选取的饲料企业反映出的问题,从经营管理、人才培养和科技创新的角度提出相应的对策,以促进我国饲料企业的良好发展。
[Abstract]:China's feed industry started relatively late in the late 1970s. With the spring wind of reform and opening up, China has successively set up a number of feed enterprises represented by the state-owned nature, which marks the start of the feed industry in our country, and by the mid-1980s,With the further development of economy and the improvement of policy environment, feed enterprises in China have entered a stage of rapid development.Up to now, China's feed industry has made good achievements, its total feed output has leapt to the first place in the world.As an important part of China's industrial system, feed industry plays a more and more important role in promoting economic development.As the microeconomic main body in the feed industry system, feed enterprises play a very important role in the development of feed industry in China.The overall strength of feed enterprises and the strength of market competitiveness determine the development of China's feed industry to a certain extent.For an enterprise, what determines its survival and future development is its present and future market competitiveness.Therefore, the difference in competitiveness between enterprises will determine the position of enterprises in the market.For enterprises, how to improve the competitiveness of enterprises must be raised to the strategic level to study, so enterprises must grasp and make full use of internal and external resources, and constantly improve themselves in the cruel market competition.So as to maintain market competitiveness and promote the continuous development and growth of enterprises.At present, there are a lot of research directions, contents and methods used in the research of feed enterprises in the theoretical circle, but in summary they mainly focus on qualitative research, and the focus is mainly on the current situation of feed enterprises and industries.As well as the future development direction of feed enterprises and industries, put forward suggestions and countermeasures, but few quantitative research on the competitiveness of feed enterprises, so this paper focuses on the constituent factors of enterprise competitiveness.Through the introduction of factor analysis to the competitiveness evaluation system of feed enterprises, and the construction of evaluation index system and methods for the study of the competitiveness of feed enterprises, this not only enriches the theoretical research perspective on the competitiveness of feed enterprises.At the same time, feed enterprises how to improve their competitiveness has a good theoretical significance.In this paper, the idea of research on the competitiveness of feed enterprises is to first synthesize the previous research on the competitiveness of feed enterprises in the theoretical circle, on the basis of which, combined with the development history and current situation of feed enterprises in China.Finally determine the feed enterprise competitiveness evaluation index system.Secondly, factor analysis method is introduced to collect and analyze the competitiveness of 29 feed enterprises.Finally, according to the research results and the actual situation, some suggestions and ideas on how to enhance the market competitiveness of feed enterprises are put forward.Through qualitative and quantitative analysis of 29 feed enterprises, the single score and comprehensive score of the enterprise based on each index are obtained. The higher score indicates that the comprehensive competitive level of the enterprise is higher.At the same time, the single index score reflects the shortcomings of the enterprise in the process of development. In view of the problems reflected by the feed enterprises selected from the sample, the corresponding countermeasures are put forward from the perspective of management, talent training and scientific and technological innovation.In order to promote the good development of feed enterprises in China.
【学位授予单位】：东北农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324.6

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