福建台湾农民创业园休闲农业提升策略研究

发布时间：2018-04-11 22:00

本文选题：福建 + 台湾农民创业园　；参考：《福建农林大学》2015年硕士论文

【摘要】：台湾农民创业园是深入推进两岸农业交流与合作的重要平台,也是满足两岸农民利益的共同需要,实现两岸现代农业合作双赢的先行示范区。近年来,随着闽台农业合作领域的不断拓宽,闽台交流的不断深化发展,福建省的台湾农民创业园充分利用自身优势,转变发展思路,积极推动传统的农业生产等第一产业向农业加工、休闲服务等二、三产业发展,并将休闲农业视为产业转型升级的重要方向。目前,福建省6家国家级台湾农民创业园的休闲农业发展颇有规模、各具特色,并在社会、经济、生态等方面收获了良好的效益,但在其迅速发展的过程中也暴露出许多问题尚待解决。本文首先在运用文献研究法、实地调查法的基础上,对福建台湾农民创业园及其休闲农业的发展状况进行总体分析。然后运用SWOT分析法对其内部的竞争优势、竞争劣势,以及外部所面临的机遇、挑战4个方面进行较全面系统的分析评价,总结得出最有利于其发展的SO战略模式。接着选择漳平台湾农民创业园休闲农业作为案例分析对象,对其游客进行问卷调查,并从调查结果中分析总结出该创业园休闲农业发展中存在的问题。最后结合SWOT分析和案例分析的结果,从配套设施、人才培养、经营管理、品牌建设、宣传营销、闽台合作、资金融通、政策完善等方面,构建出福建台湾农民创业园在休闲农业方面的提升策略。
[Abstract]:Taiwan Peasant pioneering Park is an important platform for promoting cross-strait agricultural exchanges and cooperation, and is also an example area to meet the common needs of farmers on both sides of the strait and to realize a win-win situation in modern agricultural cooperation between the two sides of the Taiwan Strait.In recent years, with the continuous expansion of the field of agricultural cooperation between Fujian and Taiwan and the continuous deepening of exchanges between Fujian and Taiwan, the Taiwan Peasant pioneering Park in Fujian Province has made full use of its own advantages to change its development thinking.Promoting the traditional agricultural production and other primary industries to agricultural processing, leisure services and other secondary and tertiary industries, and leisure agriculture as an important direction of industrial transformation and upgrading.At present, the leisure agriculture development of 6 national Taiwan farmers' pioneering parks in Fujian Province is quite large-scale and has its own characteristics, and has yielded good benefits in social, economic, ecological and other aspects.But in its rapid development process also exposed many problems remain to be solved.On the basis of literature research and field investigation, this paper makes a general analysis on the development of Fujian Peasants' pioneering Park and its leisure agriculture.Then the paper makes a comprehensive and systematic analysis and evaluation of its internal competitive advantage, competitive disadvantage, and external opportunities and challenges by using SWOT analysis method, and concludes the most favorable so strategic mode for its development.Secondly, the leisure agriculture of Zhangping Peasant Start-up Park is selected as the case study object, and the problems existing in the development of leisure agriculture are analyzed and summarized from the survey results.Finally, combined with the results of SWOT analysis and case analysis, from the supporting facilities, talent training, management, brand building, marketing, Fujian-Taiwan cooperation, financing, policy improvement, etc.Construct the promotion strategy of Fujian Taiwan Peasant pioneering Park in leisure agriculture.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.4

【参考文献】