北大荒现代农业园游客满意度研究

发布时间：2018-04-12 01:01

本文选题：休闲农业 + 游客满意度　；参考：《黑龙江八一农垦大学》2017年硕士论文

【摘要】：休闲农业是推动农业转型发展的新型休闲旅游经营形态,是加速农业现代化进程的有效途径。为保障休闲农业的持续发展,对休闲农业园区的游客满意度研究已成为重要的研究课题。北大荒现代农业园是黑龙江垦区国有农场中最具代表性的休闲农业示范园区,因此,研究北大荒现代农业园游客满意度具有重要的实践意义。首先,运用结构方程模型,结合对北大荒现代农业园实地调研结果,构建北大荒现代农业园游客满意度结构模型,通过验证和分析得出北大荒现代农业园游客满意度影响机理,主要包括,游客满意度主要影响因素按影响程度排序依次为:参与性项目、园区人员服务、农园环境;农园环境是农园形象改善的有效途径。北大荒现代农业园特有机理是,可达程度和价格感知对游客满意度无显著影响。其次,根据影响机理提出游客满意度提升策略,包括:游客参与项目有效增加、园区服务质量提升、园区环境改善、园区商业化运作增强策略。最后,为保障策略实施,提出相应措施。上述研究机理可为休闲农业的发展提供科学依据,也为北大荒现代农业园提供管理支持。
[Abstract]:Leisure agriculture is a new form of leisure tourism management to promote the transformation and development of agriculture, and is an effective way to accelerate the process of agricultural modernization.In order to ensure the sustainable development of leisure agriculture, the research on tourist satisfaction of leisure agriculture park has become an important research topic.Beidahuang modern agricultural garden is the most representative leisure agriculture demonstration park in Heilongjiang reclamation area. Therefore, it is of great practical significance to study the tourist satisfaction of Beidahuang modern agricultural park.First of all, using structural equation model, combining with the field investigation results of Beidahuang modern agricultural garden, this paper constructs the tourist satisfaction structure model of Beidahuang modern agricultural garden, and obtains the influence mechanism of Beidahuang modern agricultural garden's tourist satisfaction by verification and analysis.The main influencing factors of tourist satisfaction are as follows: participatory projects, personnel service and environment, and the environment is an effective way to improve the image of rural gardens.The unique mechanism of Beidahuang modern agricultural garden is that the degree of reachability and price perception have no significant influence on tourist satisfaction.Secondly, according to the influence mechanism, the paper puts forward the strategies of enhancing tourist satisfaction, including: the effective increase of tourist participation, the improvement of service quality, the improvement of park environment, and the enhancement of commercial operation of the park.Finally, in order to ensure the implementation of the strategy, put forward the corresponding measures.The research mechanism can provide scientific basis for the development of leisure agriculture, and also provide management support for Beidahuang modern agricultural park.
【学位授予单位】：黑龙江八一农垦大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.4

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