吉林省东鳌鹿业集团发展战略研究

发布时间：2018-06-17 08:22

本文选题：东鳌鹿业集团 + SWOT分析法　；参考：《吉林大学》2015年硕士论文

【摘要】：随着我国经济持续稳定的发展,居民生活水平不断的提高,人们对生活质量和健康的要求也随之转变,特别是“鹿产品”成为人们健康消费的新对象。鹿产业作为吉林省的特色产业,不仅为鹿农带来了丰厚的利润,也为吉林省的经济发展做出了巨大贡献。但是,近年来,吉林鹿产业的发展却遇到了瓶颈:不仅受到传统认识和理念的影响,也受到品种和技术方面的制约,再加上国外鹿产品凭借其低成本的优势也在悄然进入中国市场,这些因素不仅影响了吉林省鹿业的发展,也阻碍了新常态下吉林经济的增长。吉林省的鹿产业到底如何突破瓶颈,走出一条可持续发展的特色道路,一直是困扰吉林鹿业人的大事,也是当前吉林省东鳌鹿业集团应该迫切解决的问题。基于我国鹿业发展的背景,本文运用SWOT分析法、调查法、访谈法、归纳比较法、文献研究等多种方法相结合的策略,研究吉林省鹿产业的发展战略,并阐述了吉林省东鳌鹿业集团发展的战略。本文的主要研究工作如下:1.首先介绍了选题背景和选题意义,阐述了鹿业的研究现状及发展战略的研究现状,介绍了论文主要研究内容、研究方法、技术路线和创新点。2.总结了企业发展战略的相关理论:包括相关概念和波特竞争理论、霍尔发展战略理论、市场细分战略理论等,提出了企业战略环境的分析方法。3.对吉林省东鳌鹿业集团进行简单介绍,包括东鳌鹿业集团成立的背景、基本情况、下属各子公司简介等;统计分析了吉林省东鳌鹿业集团的市场销售情况、组织文化、人力资源状况以及东鳌鹿业集团经营过程中存在的问题和不足,并对东鳌鹿业集团原有的发展战略进行了分析和评价,为新战略的研究提供依据。4.吉林省东鳌鹿业集团的发展战略环境分析。运用SWOT分析法分析了东鳌鹿业集团发展本身存在的优势和劣势,分析了东鳌鹿业集团所面临的机遇和挑战,为东鳌鹿业集团重新制定战略规划提供了可靠的依据。5.吉林省东鳌鹿业集团发展战略定位及目标。根据前面的分析结果,对东鳌鹿业集团原有的发展战略进行纠偏,根据企业自身的优势和劣势,分析存在的机遇和挑战,制定适合东鳌鹿业集团的发展战略。6.吉林省东鳌鹿业集团发展战略的实施建议。
[Abstract]:With the continuous and stable development of our economy and the improvement of the living standard of the residents, the requirements of people's quality of life and health have also changed, especially the "deer products" have become the new object of people's healthy consumption. As the characteristic industry of Jilin Province, deer industry not only brings rich profits to deer farmers, but also makes great contribution to the economic development of Jilin Province. However, in recent years, the development of Jilin deer industry has encountered bottlenecks: not only by the traditional understanding and ideas, but also by the variety and technology constraints. In addition, foreign deer products are quietly entering the Chinese market by virtue of their low cost advantages. These factors not only affect the development of deer industry in Jilin Province, but also hinder the growth of Jilin economy under the new normal condition. How to break through the bottleneck of the deer industry in Jilin Province and find out a characteristic road of sustainable development has always been a major issue puzzling the people of Jilin deer industry, and it is also an urgent problem that should be solved by the Dongao Deer Industry Group of Jilin Province at present. Based on the background of deer industry development in China, this paper studies the development strategy of deer industry in Jilin Province by using SWOT analysis method, investigation method, interview method, induction and comparison method, literature research and other methods. And elaborated Jilin Province Dong'ao deer industry group development strategy. The main research work of this paper is as follows: 1. Firstly, the background and significance of the topic selection are introduced, the research status and development strategy of deer industry are expounded, and the main research contents, research methods, technical routes and innovation points are introduced. This paper summarizes the relevant theories of enterprise development strategy, including related concepts and Porter's competition theory, Hall's development strategy theory, market segmentation strategy theory and so on, and puts forward the analysis method of enterprise's strategic environment. A brief introduction to the Dongao Deer Industry Group of Jilin Province, including the background, basic situation, and brief introduction of its subsidiaries, etc. The market sales situation and organizational culture of the Dongao Deer Industry Group in Jilin Province are statistically analyzed. The situation of human resources and the problems and shortcomings in the management of Dongao Lu Industry Group are analyzed and evaluated, which provides the basis for the study of the new strategy. Analysis on the Development Strategic Environment of Jilin Dongao Luye Group. This paper analyzes the advantages and disadvantages of the development of Dongao Lu Industry Group by using SWOT analysis, analyzes the opportunities and challenges faced by Dongao Deer Industry Group, and provides a reliable basis for reformulating the strategic plan of Dongao Lu Industry Group. Jilin Province Dongao deer industry group development strategy orientation and goal. According to the results of the previous analysis, the original development strategy of Dongao Luye Group is rectified. According to the advantages and disadvantages of the enterprise itself, the opportunities and challenges are analyzed, and the development strategy .6suitable for Dongao Luye Group is formulated. Jilin Province Dong'ao deer industry group development strategy implementation suggestion.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F326.3

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