农户有机农业采纳时机影响因素研究——以山东省325个菜农为例

发布时间：2018-06-26 11:44

本文选题：农户 + 有机农业　；参考：《华中农业大学学报(社会科学版)》2016年01期

【摘要】：基于我国山东省东、中、西部的青岛、潍坊、菏泽325个有机菜农的调查数据,以技术采纳与利用整合理论为支撑,利用结构方程模型分析农户有机农业采纳时机的主要影响因素。结果显示,绩效期望、努力期望、促进因素对农户有机农业采纳时机具有显著影响,社会影响对农户有机农业采纳时机的影响并不显著。提出应加强宣传引导,以提高农户对有机农业的认知水平;加强有机农业技术的研究和推广应用,以降低农户生产难度;在进一步发挥食品安全监管作用的同时,出台有机农业的具体鼓励措施。
[Abstract]:Based on the investigation data of 325 organic vegetable farmers in Qingdao, Weifang and Heze in the east, middle and west of Shandong Province in China, supported by the theory of technology adoption and integration, The structural equation model is used to analyze the main influencing factors of the adoption time of farmers' organic agriculture. The results show that the performance expectation, effort expectation and promotion factors have a significant impact on the timing of the adoption of organic agriculture of farmers, but the social impact on the opportunity of adoption of organic agriculture of farmers is not significant. It is suggested that propaganda and guidance should be strengthened in order to improve farmers' understanding of organic agriculture, to strengthen the research and application of organic agriculture technology in order to reduce the difficulty of farmers' production, and to further bring into play the role of food safety supervision at the same time. To introduce specific incentives for organic agriculture.
【作者单位】：曲阜师范大学山东省食品安全治理政策研究中心;青岛理工大学经贸学院;
【基金】：国家自然科学基金项目“消费者多源信任融合模型及政策应用研究:以安全食品为例”(71203122) 教育部人文社会科学研究项目“异质性农户生产环节外包决策机理研究:以病虫害防治为例”(14YJC790036) 山东省自然科学基金项目“农户分化视角下生产环节外包垂直协作方式选择研究”(ZR2014GQ012) 山东省社科论坛研究专项项目“基于UTAUT的农户有机农业采纳时机分析”(15ZXLT08)
【分类号】：F323.3

【共引文献】