武汉市黄陂区乡村旅游发展现状与提升对策研究

发布时间：2018-07-30 08:28

【摘要】：乡村旅游早就已经成为世界旅游业态发展的重要旅游形式,同时也是我国旅游业发展的重要模式。武汉市黄陂区地理位置优越,旅游资源丰富,成为武汉市郊乡村旅游的中坚力量,同时作为首批创建“国家全域旅游示范区”,意义重大。旅游已成为黄陂区重要的支柱产业和兴农富民的拳头产业。黄陂区乡村旅游的发展如火如茶的进行着,有待进一步优化,同时仍旧存在一些所谓乡村旅游劣势的共性问题,有些问题甚至非常严重影响武汉市黄陂区旅游品牌的塑造和旅游竞争力的提升,因此迫切需要资源整合和重塑整体形象以促进黄陂区旅游的可持续发展。本文从国内外乡村旅游的发展的现状这一块上做了详细的分析,在经济发达的西方国家有相关的研究显示,从乡村旅游的需求、人们到乡村旅游的目的、对于乡村旅游我们是怎么看待的,还有些方面涉及到旅游的销售模式,和因天气状况、人们的行为举止等因素给乡村旅游带来了影响。国内的研究:关于乡村旅游空间范围、吸引物、目标群体、接待主体以及可持续发展的研究,并结合黄陂区乡村旅游发展现状,深入了解乡村旅游的内涵,并综合运用相关理论,诸如可持续发展理论、可持续旅游理论、旅游地生命周期理论,对乡村旅游的各个方面进行了分析。随之结合黄陂区的发展现状:外部环境、资源状况以及旅游开发等,我们利用了对人文地理进行详细的了解,做出了实际的考察,还对我们的旅游人员做一些问卷调查等等方法,来进一步的了解武汉市黄陂区乡村旅游发展中存在的一些问题,同时制作合理可行的调查问卷,从黄陂区乡村旅游的人口学结构、客源的空间结构以及客源行为进行综合分析,并归纳整理意见及建议,对黄陂区乡村旅游发展进行SWOT分析。梳理出了相应的对策,即要在强化政府引导、树立科学发展观念、做好合理规划,合理开发、加大宣传力度、创造品牌效应、借鉴国外经验,严格保护环境,尽快打开黄陂区乡村旅游发展的新局面,以期更大程度地促进黄陂区乡村旅游地区的发展,为其带来更好的不同程度的收益。
[Abstract]:Rural tourism has long been an important form of tourism development in the world, but also an important mode of tourism development in China. Huangpi District of Wuhan City, with its superior geographical location and abundant tourism resources, has become the backbone of rural tourism in the suburbs of Wuhan. It is of great significance to establish the "National National Tourism demonstration Zone" as the first batch. Tourism has become an important pillar industry in Huangpi District and a fist industry for developing farmers and enriching the people. The development of rural tourism in Huangpi district is going on as hot as tea, which needs to be further optimized. At the same time, there are still some common problems in the disadvantages of so-called rural tourism. Some problems even seriously affect the creation of tourism brand and the promotion of tourism competitiveness in Huangpi District of Wuhan City. Therefore, it is urgent to integrate resources and rebuild the overall image to promote the sustainable development of Huangpi District tourism. This paper makes a detailed analysis on the current situation of rural tourism development at home and abroad, and shows that from the demand of rural tourism and the purpose of people to rural tourism, there are related studies in the developed western countries. What do we think of rural tourism, there are also some aspects related to the tourism sales model, and weather conditions, people's behavior and other factors brought about the impact of rural tourism. Domestic research: the study on the space scope, attraction, target group, reception subject and sustainable development of rural tourism, and in combination with the current situation of rural tourism development in Huangpi District, deeply understand the connotation of rural tourism, The paper also analyzes all aspects of rural tourism by using relevant theories, such as sustainable development theory, sustainable tourism theory and tourism destination life cycle theory. With the consideration of the present situation of Huangpi District: external environment, resource situation and tourism development, we made use of the detailed understanding of human geography and made a practical investigation. We also do some questionnaires to our tourist personnel to further understand some problems existing in the development of rural tourism in Huangpi District, Wuhan City, and make a reasonable and feasible questionnaire at the same time. This paper makes a comprehensive analysis of the demographic structure, spatial structure and behavior of rural tourism in Huangpi District, and summarizes the opinions and suggestions, and makes a SWOT analysis on the development of rural tourism in Huangpi District. The corresponding countermeasures are to strengthen the guidance of the government, set up the concept of scientific development, make reasonable planning, develop rationally, increase propaganda, create brand effects, draw lessons from foreign experience, and strictly protect the environment. A new situation of rural tourism development in Huangpi district will be opened as soon as possible in order to promote the development of rural tourism area in Huangpi district to a greater extent and bring better benefits to it.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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