HZ公司的战略研究
发布时间：2018-08-29 18:47
【摘要】：HZ公司是一家从事农业科技的多元化公司,目前主要致力于云南牛肝菌的研发、生产和销售于一体的超大规模食用菌企业。关于野生牛肝菌的人工培育方法,公司于2012年下半年的时候刚申请完专利,培育基地的项目实施于2013年年初开始实行。HZ公司面临着新技术、新公司、新项目的前提下,在激烈的市场竞争中,始终围绕着黑牛肝菌的技术领先、品质保证、新鲜速递的三大核心竞争优势展开。在实现黑牛肝菌经济效益的同时又能与农业空置资源利用,开拓一种全新的农业全新模式,并将带来显著的社会效益和生态效益。 本文从HZ公司的实际出发,基于战略管理理论研究,通过对黑牛肝菌内外部环境分析,运用波特五力模型、PEST和SWOT等方法,对HZ公司现在以及未来牛肝菌的发展现状和趋势进行了分析,在将来的发展过程中所处的优劣势以及对其发展战略进行了分析和归纳,进一步设计出HZ公司在黑牛肝菌发展的三个新的发展战略,即人工培育技术的完善、销售服务网络的覆盖和投资发展战略,并且对这三个新战略的具体实施方法和途径、评估改进、注意事项和保障措施进行了探讨和建议。
[Abstract]:HZ is a diversified company engaged in agricultural science and technology, currently mainly committed to the research and development of Boletus in Yunnan, production and sales of super large scale edible fungus enterprises. Regarding the artificial cultivation method of wild Boletus, the company just applied for patent in the second half of 2012. The project of cultivation base was implemented in early 2013. HZ Company is faced with new technology, new company, new project. In the fierce market competition, always around the three core competitive advantages of technology leading, quality assurance and fresh delivery. While realizing the economic benefit of Boletus nigra, it can utilize the vacant resources with agriculture, and develop a brand-new agricultural model, which will bring remarkable social and ecological benefits. Based on the theory of strategic management, this paper analyzes the internal and external environment of Boletus nigra, and applies Porter's five-force model pest and SWOT to analyze the internal and external environment of Boletus nigra, based on the actual situation of HZ, and based on the theory of strategic management. The present and future development situation and trend of Boletus in HZ Company are analyzed. The advantages and disadvantages in the future development process and its development strategy are analyzed and summarized. Further designed three new development strategies of HZ in the development of Boletus nigra, that is, the improvement of artificial cultivation technology, the coverage of sales and service network and the investment development strategy, and the specific implementation methods and approaches of these three new strategies. Evaluation improvement, matters needing attention and safeguard measures are discussed and suggested.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13
[Abstract]:HZ is a diversified company engaged in agricultural science and technology, currently mainly committed to the research and development of Boletus in Yunnan, production and sales of super large scale edible fungus enterprises. Regarding the artificial cultivation method of wild Boletus, the company just applied for patent in the second half of 2012. The project of cultivation base was implemented in early 2013. HZ Company is faced with new technology, new company, new project. In the fierce market competition, always around the three core competitive advantages of technology leading, quality assurance and fresh delivery. While realizing the economic benefit of Boletus nigra, it can utilize the vacant resources with agriculture, and develop a brand-new agricultural model, which will bring remarkable social and ecological benefits. Based on the theory of strategic management, this paper analyzes the internal and external environment of Boletus nigra, and applies Porter's five-force model pest and SWOT to analyze the internal and external environment of Boletus nigra, based on the actual situation of HZ, and based on the theory of strategic management. The present and future development situation and trend of Boletus in HZ Company are analyzed. The advantages and disadvantages in the future development process and its development strategy are analyzed and summarized. Further designed three new development strategies of HZ in the development of Boletus nigra, that is, the improvement of artificial cultivation technology, the coverage of sales and service network and the investment development strategy, and the specific implementation methods and approaches of these three new strategies. Evaluation improvement, matters needing attention and safeguard measures are discussed and suggested.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13
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