襄阳市乡村旅游发展策略研究

发布时间：2018-11-03 18:30

【摘要】：近年来,中共中央逐渐重视农村的发展,提出要积极发展文化、旅游、社区服务等需求潜力大的产业。襄阳市立足得天独厚的自然风光和传统文化优势,大力实施旅游兴市、强市战略,加快培植旅游主导产业,旅游业得到了前所未有的快速发展,旅游产业规模、经济运行质量逐年大幅度提升,发展潜力日益迸发,成为带动区域经济发展的重要支撑力量。同时,襄阳市自然风光秀美,农村生活和文化形态比较典型,乡村旅游资源丰富,具有良好的发展潜力。本文利用SWOT分析方法深入分析了襄阳乡村旅业发展现状,利用主成分分析法和比较分析法对襄阳市乡村旅游发展水平进行了探讨,最后,结合数据分析结果提出襄阳市乡村旅游开发构想和策略,力求能对襄阳市乡村旅游发展有较为全面的探究与分析。主要结论有:襄阳市乡村旅游发展现状包括以下四个方面:竞争优势是乡村旅游资源丰富和内外交通便利;竞争劣势是基础设施有待完善,资源开发深度不够和规划编制滞后;竞争机遇是乡村旅游热潮兴起和政策支持力度不断加大;竞争威胁是乡村旅游对传统农业经济的替代威胁以及乡村旅游产品趋同和经营方式同质化的威胁。襄阳市乡村旅游发展呈现较大的不平衡性,襄阳市县域乡村旅游发展水平存在较大的差异,由高到低的县市区分别是谷城县、枣阳市、南漳县、老河口市、樊城区、襄城区、保康县、宜城市和襄州区。通过对襄阳市乡村旅游的分析,提出了襄阳市乡村旅游开发构想:坚持“少”、“慢” “低”三原则,坚持政府主导、农旅结合、股份合作、公司+农户四种开发模式,坚持项目论证、配套建设、资金保障、队伍建设、组织评估的开发步骤,并结合襄阳市乡村旅游发展实际,构建乡村旅游全产业体系、加强区域旅游合作、加强新媒体宣传力度、完善基础设施建设、构建政策保障体系、强化人才培训力度、加强生态保育力度。
[Abstract]:In recent years, the CPC Central Committee has gradually attached importance to the development of rural areas, and proposed to actively develop industries with great demand for culture, tourism and community service. Based on its unique natural scenery and traditional cultural advantages, Xiangyang has vigorously implemented the strategy of developing and strengthening the city through tourism, speeding up the cultivation of the leading tourism industry, and the tourism industry has gained unprecedented rapid development and the scale of the tourism industry. The quality of economic operation has been greatly improved year by year, and the development potential has been burst out day by day, which has become an important supporting force to drive the development of regional economy. At the same time, Xiangyang has beautiful natural scenery, typical rural life and cultural form, rich rural tourism resources and good development potential. In this paper, SWOT analysis method is used to analyze the present situation of Xiangyang rural tourism industry, and the development level of Xiangyang rural tourism is discussed by principal component analysis method and comparative analysis method. Combined with the results of data analysis, this paper puts forward the conception and strategy of rural tourism development in Xiangyang, and tries to make a more comprehensive exploration and analysis on the development of rural tourism in Xiangyang. The main conclusions are as follows: the present situation of rural tourism development in Xiangyang includes the following four aspects: the competitive advantage is the rich resources of rural tourism and the convenience of internal and external transportation, the competitive disadvantage is that the infrastructure needs to be improved, the depth of resource development is not enough and the planning is lagging behind. The competitive opportunity is the upsurge of rural tourism and the increasing of policy support; the competitive threat is the substitute threat of rural tourism to the traditional agricultural economy and the threat of the convergence of rural tourism products and the homogeneity of management mode. The development of rural tourism in Xiangyang presents a great imbalance, and there are great differences in the development level of rural tourism in Xiangyang. The counties from high to low are Gucheng County, Zaoyang City, Nanzhang County, Laohekou City, Fancheng District, Xiangcheng District, respectively. Baokang County, Yicheng and Xiangzhou District. Based on the analysis of rural tourism in Xiangyang, this paper puts forward four development modes of rural tourism in Xiangyang: adhering to the three principles of "less", "slow" and "low", insisting on the government leading, the combination of agriculture and tourism, the cooperation of shares, and the farmers of the company. Adhere to the development steps of project argumentation, supporting construction, fund guarantee, team building and organization evaluation, and combine the actual development of rural tourism in Xiangyang, construct the whole industry system of rural tourism, and strengthen regional tourism cooperation, Strengthen the new media propaganda, perfect the infrastructure construction, construct the policy guarantee system, strengthen the talent training dynamics, strengthen the ecological conservation dynamics.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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