农户绿色科技服务接受意愿影响因素研究——以江苏省淮安市198个大棚蔬菜种植户为例

发布时间：2018-11-26 09:39

【摘要】：为提高农业绿色科技应用普及率,有效支撑我国绿色农业发展,依据场动力理论,通过对江苏省淮安市198个大棚蔬菜种植户进行实地调研收集数据,运用二元Logistic模型,以是否愿意接受绿色科技服务作为因变量,从大棚蔬菜生态化生产经营环境特征和大棚蔬菜种植户行为态度认知两个层面,选取影响农户接受绿色科技服务意愿的自变量,实证分析农户对绿色科技服务接受意愿的影响因素。研究表明,参加技术培训、合作偏好、种植面积、投入态度对大棚蔬菜种植户接受绿色科技服务的意愿均有正向影响且影响程度依次降低。从供应链视角提出构建大棚蔬菜种植绿色科技服务体系的对策建议,为培训机构针对菜农在不同阶段的不同科技服务需求开展有效培训提供系统性理论参考。
[Abstract]:In order to improve the popularization rate of agricultural green science and technology application and effectively support the development of green agriculture in China, according to the field dynamic theory, the field investigation and data collection of 198 greenhouse vegetable growers in Huai'an City, Jiangsu Province, and the use of dual Logistic model are carried out. Based on the environmental characteristics of ecological production and management of greenhouse vegetables and the attitude and cognition of greenhouse vegetable growers, the independent variables which affect the willingness of farmers to accept green science and technology services are selected, based on whether they are willing to accept green science and technology services as dependent variables. Empirical analysis of farmers' willingness to accept green technology services factors. The results showed that participation in technical training, cooperation preference, planting area and input attitude had positive effects on vegetable growers' willingness to accept green science and technology services and the degree of influence decreased in turn. From the point of view of supply chain, this paper puts forward the countermeasures and suggestions of constructing green science and technology service system for vegetable planting in greenhouse, which provides a systematic theoretical reference for training institutions to carry out effective training for vegetable farmers in different stages of different scientific and technological service needs.
【作者单位】：南京林业大学经济管理学院;淮安信息职业技术学院商学院;
【基金】：国家自然科学基金项目“生态文明的阈值和水平双指数测度方法”(71673136) 江苏省科技厅软科学研究计划项目“绿色科技与生态文明的耦合机理及科技生态化政策研究”(BR2015066) 江苏省研究生培养创新工程计划项目“科技创新支撑生态文明建设的路径、模式与政策研究”(KYLX15_0902) 江苏省高校哲学社会科学研究基金项目“生态文明背景下企业绿色科技创新的意愿、行为与绩效研究”(2017SJB1652)
【分类号】：F323.3

【相似文献】